Ratings February 4 - February 8, 2008

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Wow. Nothing like the second week of sweeps for all the soaps except Days of Our Lives (which is good) to drop. As you can see the Young and Restless dropped .3 while the Bold and Beautiful and One Life to Live dropped .2 As the World Turns, General Hospital, and Guiding Light all dropped .1.

It should be noted that General Hospital's drop included the first full week of Sarah Browns' return. Like the returns of Rebecca Budig, Debbie Morgan, and Darnell Williams the ABC soaps continue to see no positive overall ratings impact from the big name returns. The question then becomes have the demos that ABC is obsessed with spiked with these returns? I haven't seen those numbers but it is possible that while the overall ratings haven't climbed, demos may have.

February 4, 2008 - February 8, 2008

1 Y&R 4.0

2 B&B 2.8

3 ATWT 2.3

3 GH 2.3

5 DOOL 2.2

6 AMC 2.1

7 OLTL 2.0

8 GL 1.9

January 28, 2008 - February 1, 2008

1 Y&R 4.3

2 B&B 3.0

3 ATWT 2.4

3 GH 2.4

5 DOOL 2.2

5 AMC 2.2

5 OLTL 2.2

8 GL 2.0