Emmy Awards Hits All Time Ratings Low

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Friday's Daytime Emmy Awards may have been a wham bang better than CBS take on the show last year but unfortunately for ABC a better show doesn't equal better ratings. Variety and TV By The Numbers are reporting that this was the lowest rated Daytime Emmy telecast ever.

So what went caused the decline? Could it be that the lopsided number of nominations for CBS shows turned off fans of All My Children, One Life to Live and General Hospital who decided to just read about the results rather than tune in to see so few of their favorite stars nominated?  OR is this just a reflection of an industry in the midst of ratings declines?