HomeTVAll My ChildrenABC Promo: Jaw, Meet Floor Luke Kerr August 25, 2008 14 Comments Jaw, meet floor. ABC actually did a TV promo that included soap stars from All My Children, One Life to Live and General Hospital that wasn’t daytime specific. In the spot, promoting the entire ABC lineup, All My Children’s Susan Lucci, Cameron Mathison, and Rebecca Budig, One Life to Live’s Farah Fath and John-Paul Lavoisier and General Hospital’s Maurice Bernard and Steve Burton all appear among other ABC stars including the ladies of Desperate Housewives, America Ferrera, Boston Legal’s William Shatner and James Spader, and the cast of Grey’s Anatomy, among others. 14 Responses elbugten August 25, 2008 There’s a print 2-page ad in next week’s TV Guide with all the ABC stars, including the same soap stars, too. Kudos to ABC for finally recognizing ALL of it’s lineup! Log in to Reply Equarter August 25, 2008 ABC just jumped above CBS in my book. They actually remembered they have shows in Daytime. But is it just me or did you get the sense that The View got snubbed? Version 2 is here: http://www.youtube.com/watch?v=Qblp4bTJVjs Log in to Reply Jamey Giddens August 25, 2008 ABC has been better about recognizing their lineup for years, I don’t see why this is such a surprise. Frons always makes sure an ABC soap star is on Dancing With the Stars, he let Becky Budig host the Bachelor After the Rose. ABC soap stars frequent The View and Regis and Kelly. Log in to Reply season1217 August 25, 2008 If only we was as adamant about quality as he is about publicity! Log in to Reply GH LOVER August 25, 2008 finally Steve burton is doing promo !!!!!!!!!!!!!!!!!!!!!!!!!!!!! Log in to Reply ghaddict August 25, 2008 this is really cool…ABC is really stepping up…I’ve also been seeing the “everybody’s got their something” ads on E! as well….It’s about time that they realize that if they want their shows to be successful they actually have to promote it….. Log in to Reply sueboo54321 August 25, 2008 Nice promo! Too much Maurice Benard though!!!!!! I wish they had put Rebecca Herbst with Steve Burton. gotta show them the love….. Log in to Reply DS9Sisko August 25, 2008 This is a brilliant promo. Jamey is right of course: ABC has always done a better job of promoting its entire lineup, though they typically followed promos-by-daypart. But this is the first time in memory that ABC has proactively integrated its entire lineup as part of a unified whole. Clearly this spot is aimed at ABC’s female demo as well as various dayparts not covered in its previous prime time demos for the 2008-2009 season, with an entertainment emphasis on its serialized fare. The upshot is that the message to viewers is that if you like Brothers & Sisters, you might like One Life to Live or if you are a fan of General Hospital you might want to take a gander at Boston Legal. For years, ABC has been banking on the female 18-49 demo to counter CBS’s stranglehold on crime/procedural audience (which skews heavily male and older) and NBC’s scattershot approach to programming. This advert is the true manifestation of that goal. Personally and from a marketing perspective, this ad is awesome as part of ABC’s integrated strategy and kudos to ABC’s promotional and marketing department. But it makes me wonder: why did they leave out The View? LOL Log in to Reply Luke Kerr August 25, 2008 Maybe they couldn’t get all the ladies to agree on a time to get together for the photoshoot and therefore it was too late to get it in by time the ad aired. Log in to Reply elbugten August 25, 2008 The View is on hiatus right now. I believe the ladies are all in the Hamptons, lol. They return to live shows in September. That may be why they’re not in the promo b/c they were all on vacay when the ad was shot. Log in to Reply DS9Sisko August 25, 2008 Those explanations are possible about the complete absence of The View but the vast majority of these promos were shot between a couple of months ago and a few weeks ago (and some may be ongoing), surely enough time before “the ladies” went on vacation. In fact, the View has its own promo (“Ready. Set. View.” — which I think is kinda corny, but whatevs) shot just prior to their vacation and before the first round of ABC’s “September” promos started airing. Remember, Lost wasn’t included in the first round of promos and Boston Legal wasn’t included until this latest release. On top of that if my video editing eye is correct, the promo department more or less grafted in shots of the Lost cast from previous promo shoots or episodes (now you see Daniel Dae Kim and Jorge Garcia, now you don’t!). I just find The View’s conspicuous exclusion kinda funny, not necessarily anything malicious on ABC’s part or anything like that. Log in to Reply season1217 August 25, 2008 And who would know malicious better than the women of The View?! Log in to Reply DS9Sisko August 25, 2008 Or maybe Sherri told them that the shoot was scheduled for November? LOL Log in to Reply podcastjunkie August 26, 2008 That was ‘Tre Cool!! Log in to Reply Leave a Reply Cancel Reply You must be logged in to post a comment.