Days of Our Lives Within 97,000 Viewers of Y&R In Women 18-49

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Insiders say that the only important ratings are women 18-49. With that in mind, here are the latest ratings for women 18-49. Days of Our Lives is within 97,000 viewers of claiming the No. 1 ranking from The Young and the Restless, among women 18-49. An NBC press release earlier this week revealed Days of Our Lives tied for No. 2 for the first quarter, in daypart's most coveted demographic. Considering the continued increases by Days of Our Lives, I can't help but wonder if the soap opera's chances for renewal improve by the week? Meanwhile the big mystery is, what deal did Dena Higley make with the devil?

days

Over at ABC, General Hospital rebounded from disappointing Monday numbers to tie with All My Children as the No.1 ABC soap, in households.

Soap Opera Ratings for March 23-27, 2009



Women 18-49 Viewers

1. Y&R 1,055,000 (-45,000/-202,000)

2. DAYS 958,000 (+41,000/+108,000)

3. GH 918,000 (+84,000/-108,000)

4. OLTL 818,000 (+22,000/-6,000)

5. AMC 816,000 (+43,000/+14,000)

6. B&B 697,000 (-14,000/-272,000)

7. ATWT 624,000 (-22,000/-277,000)

8. GL 548,000 (+11,000/-244,000)

Women 18-49 Rating

1. Y&R 1.6/10 (-.1/-.3)

2. DAYS 1.4/9 (same/+.1)

2. GH 1.4/9 (+.1/-.2)

4. OLTL 1.2/8 (same/same)

4. AMC 1.2/8 (same/same)

6. B&B 1.1/7 (same/-.4)

7. ATWT 0.9/6 (-.1/-.5)

8. GL 0.8/5 (same/-.4)

HH

1. Y&R 3.6/12 (same/-.2)

2. B&B 2.5/8 (+.1/-.3)

3. DAYS 2.2/7 (same/+.1)

4. AMC 2.1/7 (+.1/+.2)

4. GH 2.1/7 (+.1/same)

6. OLTL 2.0/7 (same/+.1)

6. ATWT 2.0/7 (+.2/-.2)

8. GL 1.6/5 (+.1/-.2)

Total Viewers

1. Y&R 5,195,000 (+79,000/-258,000)

2. B&B 3,495,000 (+196,000/-549,000)

3. DAYS 3,052,000 (+66,000/+210,000)

4. GH 2,844,000 (+198,000/+25,000)

5. AMC 2,779,000 (+80,000/+318,000)

6. OLTL 2,768,000 (+104,000/+338,000)

7. ATWT 2,730,000 (+198,000/-413,000)

8. GL 2,249,000 (+166,000/-328,000)

Source: Soap Opera Network