It's Officially, Official!

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It's officially, official... the Daytime Emmy's will air on The CW network on August 30, 2009. The ceremony is set to be held at the Orpheum Theatre in Los Angeles. The Hollywood Reporter has the news:

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NATAS approached the CW after CBS, which had been alternating with ABC in carrying the event, declined to renew its contract. After ABC also declined, saying it was not prepared to broadcast the event two years in a row, the academy pitched it to other nets.

This will mark the first time the Daytime Emmys air on a non-Big Three net.

"Sesame Street" will be honored with the lifetime achievement award at the event for "40 years of educational television."

"The Daytime Emmy Awards are one of the cornerstones of our business," said Frank Radice, president and chief marketing officer of NATAS. "From the extravagant red carpet to the great entertainment, the viewer will experience the show through new approaches which will make this year's show more robust and relevant than ever before."