Ratings Roundup: One Life to Live and General Hospital Hit New All-Time Lows!





April 6-10, 2009 wasn't a good week for our favorite ABC sudsers ratings-wise. Both The Mouse House's flagship soap General Hospital and time slot lead-in One Life to Live hit new household lows. GH also hit an all-time low in total viewers. OLTL lost a whopping 287,000 total viewers for the week. Apparently fans aren't as crazy about rehashed couplings (General Hospital) and Crystal Hunt's near-naked bottom (One Life to Live) as the network brass seems to be.
 
The good news for soap fans is that CBS Daytime's The Young and the Restless added 81,000 total viewers and 105,000 new watchers in the coveted Women 18-49 Demographic. Y&R was the only soap to show gains (18,000)  year-to-date in this coveted demo. Y&R is also up year-to-date in total viewers (128,000), as is Days of Our Lives, which ironically had 116,000 more gluttons for punishment than it did this time last year. NBC's lone sudser is still Number 2 among Women 18-49, proving what I have always known, DAYS fans are the most loyal out there. Thanks to the good folks over at Soap Opera Network for the Nielsen digits.

Ratings for the week April 6-10, 2009

(Compared to Last Week/Compared to Last Year)

Total Viewers
1. Y&R 5,215,000 (+81,000/+128,000)
2. B&B 3,350,000 (+25,000/-318,000)
3. DAYS 2,768,000 (-99,000/+116,000)
4. GH 2,511,000 (-133,000/-507,000) <------- new low
5. AMC 2,510,000 (-203,000/-45,000)
6. ATWT 2,462,000 (-143,000/-353,000)
7. OLTL 2,401,000 (-287,000/-85,000)
8. GL 2,193,000 (-24,000/-252,000)

HH
1. Y&R 3.7/12 (same/-.1)
2. B&B 2.4/8 (-.1/-.3) <-------- ties low rating
3. DAYS 2.0/7 (-.2/same)
4. AMC 1.9/6 (-.1/-.1)
4. GH 1.9/6 (-.1/-.4) <--------- new low rating
6. OLTL 1.8/6 (-.2/-.2) <------- new low rating
6. ATWT 1.8/6 (-.1/-.3)
8. GL 1.6/5 (same/-.2)

Women 18-49 Viewers
1. Y&R 1,191,000 (+105,000/+18,000)
2. DAYS 857,000 (+13,000/-59,000)
3. GH 834,000 (-30,000/-279,000)
4. AMC 741,000 (-95,000/-112,000)
5. OLTL 736,000 (-117,000/-126,000)
6. B&B 710,000 (-5,000/-184,000)
7. ATWT 587,000 (-61,000/-228,000)
8. GL 564,000 (-22,000/-212,000)

Women 18-49 Rating
1. Y&R 1.8/12 (+.2/same)
2. DAYS 1.3/8 (same/-.1)
2. GH 1.3/8 (same/-.4)
4. AMC 1.1/7 (-.2/-.2)
4. B&B 1.1/7 (same/-.3)
4. OLTL 1.1/7 (-.2/-.2) <--------- ties low rating
7. ATWT 0.9/6 (-.1/-.3)
7. GL 0.9/5 (same/-.3)

Girls 12-17 Viewers
1. OLTL 50,000 (+25,000/+33,000)
2. GH 49,000 (+9,000/+17,000)
3. Y&R 41,000 (+11,000/+18,000)
4. DAYS 37,000 (+15,000/same)
5. ATWT 28,000 (+1,000/+5,000)
6. B&B 27,000 (+13,000/same)
7. GL 24,000 (+7,000/-6,000)
8. AMC 20,000 (+4,000/+6,000)

Women 18-34 Rating
1. Y&R 1.1/7 (+.1/+.2)
2. DAYS 1.0/6 (-.1/same)
3. AMC 0.9/6 (-.1/+.2)
3. GH 0.9/6 (-.2/-.2)
5. OLTL 0.8/5 (-.2/same)
6. B&B 0.7/4 (+.1/same)
7. ATWT 0.6/4 (-.1/same)
8. GL 0.5/3 (-.1/same)

Men 18+ Viewers
1. Y&R 1,244,000 (-27,000/-56,000)
2. B&B 766,000 (-1,000/-95,000)
3. DAYS 548,000 (-77,000/-6,000)
4. ATWT 515,000 (-20,000/-112,000)
5. AMC 469,000 (-64,000/-42,000)
6. GL 466,000 (+5,000/-39,000)
7. GH 420,000 (-40,000/-126,000)
8. OLTL 415,000 (-64,000/-28,000)


Comments

Member since:
1 April 2009
Last activity:
3 weeks 6 days

Proud Y&R fan here giving condolences to the OLTL fans that are stuck watching Crystal Hunt's terrible ''acting'' ruin your show. The picture alone made me cringe. Again, OLTL is the only other soap I would normally tune into, but till C.H. and her alter ego, Stacy are gone, so am I. I aready have to rely on Soapnot for Y&R, and I HATE to give them my ratings for the Stacy/Crystal garbage. I DO need a DVR so I can feel better about not giving them even an hour of my day.

EricasEvilTwin's picture
Member since:
15 July 2008
Last activity:
5 weeks 3 days

I didnt realize Fluke and Teethan (Tuke?? EEKE??) are a rehashed couple. LOL I would think the ratings decline has been about the writing. All this time devoted to a character we know nothing about and a bunch of time devoted to a character that shot a teen in the head doesnt help either.

Or maybe its just that Sam isnt on screen much these days Shock

blake3b's picture
Member since:
3 March 2009
Last activity:
2 days 6 hours

Nice to see the shows that are lame these days (Days, AMC, ATWT and GH) dropping in the ratings. Hopefully that will make TPTB make a lot of changes. I can dream can't I? LOL

justangel24's picture
Member since:
31 March 2008
Last activity:
1 year 35 weeks

Just made an important message from Stacey about OLTL's ratings:

http://www.youtube.com/watch?v=Qu9CG4z7fi0

Inspired by Pratt Falls.

sueboo54321's picture
Member since:
1 December 2007
Last activity:
3 years 12 weeks

"Or maybe its just that Sam isnt on screen much these days "

That is the only good part of the shoe lately.

I am actually ashamed of myself for being so happy that the ratings ae so low. I just feel like TPTB will have to wake up and do something. That has to be a good thing.

Member since:
17 April 2009
Last activity:
2 years 7 weeks

Count me in as one of the coveted demos that dropped GH after 20 years of viewing. I only dropped off once before and that was when Sonny fell in love with Carly and the return of Vanessa Marcil brought me back. I learned to deal with S&C under TB and LW tenure but tivo helped me ff'd them. But now??? The show is barely recognizable anymore and anything that is recognizable, I watched earlier this deacde. Nem, Jasam, LL2 - been there done that. Where's Alexis? Where's Mac? Where's the Qs? Who cares about Claudia? Who cares about Ethan? Robin is a danger to her own child?? No thanks.

Guiding Light has captivated me and since April 1st it has replaced GH on my tivo. AMC is the next to go. Zach and Kendall break up so she can go back to Ryan? Jamie Luner as Liza? Joe Martin too weak to work at the hospital? The cortland mansion burned down? The Chandlers are broke again?

Frons/Guza/Pratt all need to be gone!! Why are so many men running shows designed for women???

Thanks for letting me vent!

Member since:
31 March 2009
Last activity:
2 years 18 weeks

This is why I hope it's true that GL is going to Lifetime as a nightime show.

Buget cuts have really effected the way shows are made and promoted. Actors are being kept to their min taping days and those who have more guarantees continue to be used to extremes, taking over shows.
Filming is done in a way that doesn't allow for character overlap, creative writing has gone out the door and storylines never get told to payoff and are just repeated.

I would look forward to seeing a show on 52 weeks once a week, with a key core cast with certain promised episodes like in primetime and then a 2ndry cast and the ability to bring back former characters as guest stars for that weeks episode. Each week getting a great storyline and having the ability to tell them with all the supporting players required.

Pay wouldn't be based on the number of days you work to produce an episode, it would be based on how many episodes you appeared in.

Then they can find a way to have the product available on the web for those who don't get the cable channel.

Right now is the time for P&G to make the move and get the ball rolling. ABC and Frons just are not smart enough to make it happen, they don't know how to run ABC daytime, let alone Soapnet primetime (see PC).
It's a great way to cement themselves in what the future of soaps is going to be...

Member since:
1 April 2009
Last activity:
3 weeks 6 days

That youtube clip was great! Yup, summed it up pretty much. And the youtube Stacy's acting was better than the real thing!! WOW!! I do hope LIFETIME picks up GL. Right now they run "Will and Grace" 8-9 PM, Monday through Friday. PERFECT TIME SLOT for you GL Fans. And I hope it happens for you. BUT PLEASE DON'T WAIT FOR SOAPNOT to pick it up! They only like ripping off OTHER CAPABLE EXECUTIVES ideas -Last summer didn't we suffer through some E! copycat? Relative Madness? And now they're stealing from BRAVOS housewives with the Sluts of Nashville or whatever that is called? How can they get away with this? HOW DOES FRONS STILL HAVE HIS #@$#% JOB!!??? You know Soapnot will start stealing ideas from the Food Network now. I can see it already. "29 Minute Meals with Cameron Matheson" Anyway. My Rant concluded...

Member since:
31 March 2009
Last activity:
2 years 18 weeks

Another reason it's smart business is because the cable channels don't pull in the same numbers as the networks, so getting 2 to 3 million viewers for a primetime show is good for them, really good.
The keep working to produce original programing by getting us to fall in love with new characters and shows.... Hello...
There are already over 2 million people who love the characters on GL. Could you imagine Dinah,Olivia,Lizzie,Beth,Vanessa,Phillip,Alan,Bill,Shayne & James on primetime...That's just naming a core.
How pretty they would all look, especially if we could keep peapack and get some shinny new sets.

tonyjets02's picture
Member since:
3 December 2008
Last activity:
3 years 42 weeks

I'll be honest, I was one of the 287,000 viewers that tuned out of One Life To Live last week. I still love the show but the storytelling is doesn't warrent my time.

rebecca's picture
Member since:
14 July 2008
Last activity:
2 years 24 weeks

I can't believe that D.O.O.L's rating have gone UP?!
Is Ken Cordey "bribing" the people with the nelson boxes or what? Although i am THRILLED that G.H's ratings are sinking like the TITANIC!! Maybe TIIC will finally be FIRED!!!!!!!~!!!!!~!!!!????

Member since:
31 March 2009
Last activity:
2 years 18 weeks

When the masses start to realize that there is no more elite fab 4 networks and that cable is going to be the venue of choice for many, then perhaps shows will stop destroying their products at the request of network TV's bottom line. Some of the best shows on TV today do not air on network television. This is also being recognized by the industry, as they are award many stars emmy awards from cable programs and many of these stars are movie-stars happy to be working on a series.

It might be to late for GL, I hope not. But some of these shows should have been looking to cable long before now, long before all these foolish executives started barking orders about storyline and about bottom-line.

Monday night football now airs on ESPN. Jay Leno is going to be on on Network TV for NBC everynight from 10-11 pm, once one of the most sought after drama spots in TV. The today show runs for hours and hours.
Reality tv is bringing in the biggest ratings.

But that doesn't have to mean soaps are dead, they need a new venue, a place that understands them.
ESPN works, the FOOD Network works, Disney Channel works, Lifetime works, FX works.... these channels are working because they know their product and they know who their clients and viewers are.

Courtney fan4life's picture
Member since:
4 August 2008
Last activity:
3 years 9 weeks

OLTL has turned into 90210. im sick of the teens. Plus GH is just garbage.

Member since:
31 March 2009
Last activity:
2 years 18 weeks

There are three soaps 5 soaps out there that control their own future. The two Bell soaps Y&R and B&B,
Corday's DOOL and P&G's ATWT and GL.

Network execs have taken a big fat ax to the bottom line for all these shows and have also put changes and people in place that have lead to the result we are seeing today.

ABC owns it's soaps and it owns SOAPNET and somehow they have managed to run themselves into the ground, by poor casting, bad promotion, just to name a few.

For Daytime to live it has to be moved to cable, it's the only way.

When CBS is airing 4 soaps daily and they don't want to air the daytime emmys, they pass when it's there turn, what does that tell you about CBS's support for daytime soaps?

ktuc's picture
Member since:
2 April 2008
Last activity:
37 weeks 5 days

To tell you the truth, I'm tired of my favorite soaps hiring all of these "hair models" just for their looks. What happened to the good ole days of excellent storytelling and actors that can actually, well, ACT?!

OLTL has jumped from from cramming Gigi down our throats to Stacy only for the sake of attempting to redeem Gigi. Neither is obviously working from the looks of the ratings.

GH needs to step out of the mob business and back into the hospital with the core characters of their glory days such as the Q's. Bring back as many Quartermaine's as they possibly can would be a good start.

Member since:
8 May 2008
Last activity:
6 days 13 hours

I do agree that CrystaL Hunt is not doing her best in the role, but Frons is pimping her and Ron is not writing the best the girl could do best. But I do agree that you should always rise above the material that is giving to them. But the girl is doing her best with terrible material right now and hope that she can be rehabilatate because I like her and Schuyler together. They need to backburner her and give viki and Charlie a s/l, but Frons is a jacka#$ and he is not going to let Ron write for people over 40.

Gh on the other hand, sucks. This show is bad and I wouldn't advise anyone to go there or watch this crap of a show. NUm is terrible and I wish that Natalia, who I like, wouldn't have come back for this crap, hate Shrewlu, even though JMB kill it when she broke up with Johnny. Beginning to hate Maxie, and Guza have destroyed her like he did so other characters on GH, Sonny and Claudia needs to just shoot each other and be done with it because their nothing to be done with this couple. Spin is annoying lately, hate Teethan, Tracy rocks, even though I hate how she talks to Spencers kids. Robin is an idiot for not getting help and the money for the Hd should be for getting new management and writers. This show blows.

BigDede's picture
Member since:
6 January 2008
Last activity:
2 years 23 weeks

I'm one of the women between 18-49 who have tuned out GH. I just can't take it anymore. I don't like when people treat me like an idiot. THe push and pull of Liason finally pissed me off so I left. Also Claudia, Olivia, Lulu and the writing for Ric made me leave.

Member since:
25 August 2008
Last activity:
1 year 12 weeks

Count me in as one of those who finally tuned OUT of GH this week, and started watching GL. GH no longer has anything that interests me any longer. Most of the front burner couples/characters, I absolutely hate, so why would I want to watch a show that spends so much time focusing on pairings I dislike so much? Don't feel the need to keep watching and getting ticked off every day. Instead of bring Sarah Brown back, and creating the albatross that is Claudia, TPTB should've brought back a few Q's, and Robert and Anna (who are both desperately needed in this storyline with Robin!) But they won't, because they're convinced that Sonny, Jason, Claudia and Carly are the biggest draw to the show, which apparently isn't the case since the ratings keep dropping. Why does Frons still have a job?????????????? What will it take for Sweeney or whomever to just fire him? He doesn't know a THING about soap operas, he has continued to prove that time and time again. There are too many men running Daytime Television, and the ones at ABC Daytime are complete sexist pigs.

How refreshing of a change GL has been this past week to GH. I have been flipping over to GL during commercials for months now, and finally decided to switch over permanently. I do hope that Lifetime picks up GL, I really think it is a good fit for soapy television.

Member since:
8 May 2008
Last activity:
6 days 13 hours

Yeah, GL is on fire now, but Barbara Bloom is letting the writers write the show instead of interfering with the show because it is going off the air, I hope that another network picks it up.

curacaoman's picture
Member since:
10 February 2009
Last activity:
10 hours 46 min

WE ARE MAD AS HELL AND WE ARE NOT WATCHING ANYMORE!

Get the picture, Frons?

Member since:
12 August 2008
Last activity:
4 years 12 weeks

Ok how the heck is Days still number 2 or 3??? A lot of people I know have stopped watching the show! Also, I have decided to stop watching too...especially the way they are having my favorite character, Chelsea, leave....with her uncle!? are you kidding me Days?? And you still have Daniel not getting over his sex with what's her name?? I don't know how the hell you are doing it! OMG please get over the incest with Chelsea and Max and get over the big boobs with Daniel and Chloe on that show and put Daniel and Chelsea back together!! I want, and many many many other people, want our Daniel and Chelsea back together!!

eternal_realist's picture
Member since:
15 April 2009
Last activity:
2 years 25 weeks

I guess Days is attracting that younger demographic that they were courting by firing all those vets. It may backfire on them though, cause that group is also more fickle with their viewing habits.

I'm in that demo myself, but I can't bring myself to watch the show. I started watching in 92, and its just not the same show anymore. The history, integrity, and sense of family is G.O.N.E.

CGat's picture
Member since:
23 July 2008
Last activity:
44 weeks 1 day

I had a thought today after reading this story. How does the Digital T.V. transition fit into these ratings drop? I mean, there are still people out there who haven't taken the right steps to keep their local channels. And plus, different stations in different markets are all switching over on different dates. For instance, in my Middle Georgia market, FOX, ABC, and NBC swapped in February, while CBS is waiting until June. And you think about some of the elderly soap watchers that haven't gotten technologically ready for the switch. (Plus they are tired of all the shit on soaps these days.) I mean, that could be a key player.

Member since:
19 July 2008
Last activity:
1 year 47 weeks

Maybe that statement that Frons made about being able to train viewers to watch what he wants them too will get him to thinking differently now... Or maybe NOT since the ratings are still tanking..

Member since:
27 September 2008
Last activity:
3 years 38 weeks

Crystal Hunt's near naked bottom appearantly isn't coveted by men either. Well, I covet it I suppose, but I'm straight. Maybe women would watch Stacy if she were a lesbian.

daisyclover1938's picture
Member since:
14 November 2007
Last activity:
3 years 50 weeks

My Soap God this is soooo depressing. I know the general consensus seems to be that these low ratings are a good thing, because it'll force TPTB to make changes, but I don't agree. I think if anything, this will be "proof" to them that this is a "dying genre" and a hopeless cause.

This is *not* a good day for soaps or soap fans Sad

Member since:
12 January 2009
Last activity:
2 years 46 weeks

I have been watching exclusively ABC soaps since I was 13 years old. I would never ever leave those shows but since the beginning of the year or so I have left because of the horrible writing. I left for Guiding Light of all things. I fell in love with that show so quick and it was not hard. It seems so real compared to the rest and I realize that they have come a long way. I love Bill/Lizzie, Shayne/Dinah and Olivia/Natalia. Those three couples would have taken this show into the future. Along with them and the support from legendary couples like Josh/Reva and new possibilities like James/Daisy this show would have been great. Its a shame that there is a chance that the show that started the genre could end. I am still hopeful that GL will pull it out and find somewhere to go. Its not ready to end.

JasonMorganIsAHottie's picture
Member since:
9 October 2008
Last activity:
1 year 7 weeks

Maybe in the spirit of the tea party that happened this week, we should organize and throw a soap 'suds out' themed party and let it be known that management changes at the 'big 3' need to happen to save the industry.

inspiron's picture
Member since:
21 February 2009
Last activity:
42 weeks 10 hours

I don't know how much more I can take of this fake podd Todd!
Please, you know what you have to do at OLTL!
As for GH, I gave up on that awhile back-I switched to ATWT who has 3 of the great former ABC actors on it.

Member since:
10 April 2008
Last activity:
3 years 43 weeks

I am still scratching my head about the rise in ratings for Days. I just cannot fathom how anyone is enjoying that show fully. For the past year, Days has had many components to be an interesting "gotta watch" soap. But it has consistently failed to create any sort of real and meaningful drama. It has only had 3 buzz worthy couples/characters in the past year - EJ and Sami finally having sex/getting together, Daniel and Chelsea (love or hate them), and Nick morphing into a murderous psycho. And all three are done completely (save EJ) on the show. So someone please explain to me how Days is rising?

GH my first love, since I was seven, something is going wrong there as well. Everything feels disconnected. I think it may be because so many of the characters we were used to seeing have been replaced by new ones. Or they are doing so many abrupt couple swaps that it is hard to get invested. Something is off. GH is my show...I need it repaired now!