RUMOR REPORT: Is P&G Shopping Guiding Light and As The World Turns as a Package Deal?





Don't stand up and cheer about As The World Turns reportedly being offered a one-year pick up from CBS. We're hearing from several sources The Tiffany Network has already informed producers of the soap opera this pick up would be the last for the sudser, which today celebrates its 53rd anniversary on the air.
 
"The people at World Turns were told they won't be picked up again after the one-year renewal," says one source.

Another insider, the same one who informed Daytime Confidential's Mel months back that Guiding Light would be cancelled if it didn't achieve and sustain a 1.8 household rating by April—as we all know the sudser was cancelled on April 1—is saying P&G has been in fact pitching their serials as a package deal to other networks and cablers.

"P&G was recently in talks with SOAPnet about picking up both soap operas, but the deal fell through about a month ago," reveals the mole.
 
According to an ABC mole, P&G is gearing up to pitch Brian Frons once again.

Developing...


Comments

Member since:
5 March 2009
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3 years 1 day

Wow! CBS strikes again....

Jammylove's picture
Member since:
18 November 2007
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2 years 39 weeks

That is what CBS GETS! I would feel really bad if ATWT was canceled believe me but I find a little satisfaction that PG is saying " Well we will TAKE THEM BOTH". I'm just mad right now, my reasonable thinking is minimal.

SoapSnob's picture
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1 July 2008
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This would be a GREAT opportunity for NBC to swoop in and save the day. Airing GL and, eventually, ATWT, NBC could salvage its tarnished daytime (and primetime) reputation. I hope that Jeff Zucker instructs his minions to at least "take a meeting" to review a proposal.

Member since:
12 February 2008
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4 years 37 weeks

Is CBS becoming the new NBC? With hardly any soaps or none at all? I don't see them getting rid of Y&R or B&B so they'd be down to 1 1/2 hours of soaps a day. And more game shows, judges or better yet, another stupid talk show. Oh great, nothing to look forward too.

dkellergrl2001's picture
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22 November 2007
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2 years 27 weeks

If P&G are pitching GL and ATWT as a "package deal" to other networks, I truly hope that there is something IN WRITING that states that Goutman and Passante would NOT be in charge of ATWT anymore. Those two folks have trashed ATWT and that's why it's in the position of being cancelled.

It's just a damn shame.

yllianos's picture
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23 March 2009
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16 weeks 4 days

Yeah I feel ATWT is an awesome soap and at the moment has currently lost it's way due to some bad storyline. It should not be canceled because it has the potential to recover its losses.

However, if ATWT were to move to ABC (not really a fan of GL moving to ABC), that'd be so awesome; it'd be cool to think of the ways, ATWT could be tied into the ABC universe. Do I smell Skye Chandler looking for a new home in Oakdale to settle in? Maybe Dixie was hypnotized to think she was Rosanna this entire time!

But alas, I'm thinking of a pipe dream that remains to be seen.

Member since:
23 April 2008
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I agree with SoapSnob. I hope NBC gets a clue and realizes that they would gain an instant audience with the P&G shows which may also bolster DAYS ratings by having them really compete with the ABC line up. In the NYC area, DAYS is on at 1, ATWT could retain its 2P timeslot and GL can be on at 3 as it once was in the 80s. On ABC in the same respective timeslots are AMC, OLTL and GH. Or if NYC wants to make it interesting, have GL on at 1, ATWT at 2 and DAYS can go head to head at 3 against GH.

While I digress, I really do hope Zucker (Jeff, not Arianne) wakes up and realizes he's go a built-in goldmine here. Besides, Bonnie Hunt bores me and I don't need to see an hour of the silliness that is Deal or No Deal. That's two hours cleared right there. And at 4 have Ellen and Oprah duke it out.

Puertoricanlips's picture
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4 February 2009
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Oh Please Proctor and Gamble find Guiding Light a New Home and As the World Turns a new home. Jamey, Please post some number that I have not posted see we can contact these networks and let them know to pick these 2 shows up. Please Brain Frons tke the meeting and seriously consider giving these shows a chance on SoapNET, NBC Mr. Zucker please bring these shows to your network. Days, GL and ATWT what a team it would be on your network. Guiding Light WOuld be back at home were it belongs.

Jammylove's picture
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18 November 2007
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But Ellen is on at 3??? What would Ellen do? and then Deal or no Deal, not like I care but thats what NBC will say.

blake3b's picture
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3 March 2009
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4 days 11 hours

ATWT also? Man, there will be hell to pay at CBS if both will be let go!
When is ATWT time up then? They weren't given a date like GL was.
I'd love for another network to come in and take both shows. Doubt ABC could do both, that wouldn't make sense. Plus their soaps' numbers are already low. Once GL and ATWT are gone they will be the lowest rated soaps.
It'd be great if NBC picked Guiding Light up now.

Member since:
1 April 2009
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3 weeks 2 days

Why would they go pitch to Frons?? He's single handedly ruining everything he touches?? Ohhhh, wait. I'm sure Frons already has it in his head to pick up GL, and have everyone from Oakdale revolve around Ryan Lavery Monday, Wed and Fri, and Sonny Corinthos on Tuesdays, and Kendall on Thursdays. Makes sense now.
Seriously. I'd rather NBC save the day than B.F. who is the worst. Just turn on Soapnet any weekend afternoon.....

season1217's picture
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23 July 2008
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NBC doesn't care about its primetime shows so why would it care about its daytime programming, unless, it's the 12th hour of the Today show that is.

bizziefan's picture
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15 February 2009
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Okay, I didn't know whether or not to believe that P&G were really truly standing behind GL 100% unlike CBS (bastards!) but Jamey could you please, please confirm that they really are!! I am truly hoping that they go out and find Guiding Light a new home!! As bad as I hate the idea of kissing up to Frons, hey I'm desperate and I'll do it. Guiding Light didn't sink to the bottom of the pack overnight and certainly should not of been expected to rise from the ashes overnight, but they were and IMO they were not given a fighting chance. I know deadlines were placed, but come on Grant's return has NOT even been 2 months, and the writing has drastically improved!! The actors are the best. Everything was starting to fall into place.

So, I am done with CBS, seriously. I will watch GL to the bitter end, but CBS is dead to me. I have no use for their manipulative, sneaky, dirty ways. Where Guiding Light goes I will go. So my question is who do we need to be writing and calling now? P&G/TeleNext, Frons?...Who?

Could we please have some serious light shed on the fact of exactly how serious P&G are about being hard at work to find a new home for Guiding Light, please?

Somebody, anybody please pick up the Light!!

myworld's picture
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It would be great to still be able to watch ATWT too, really I hope GL finds a new home.

McD720's picture
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24 October 2008
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The good news just keeps on coming...

Brian Frons greenlighting soaps for SOAPnet? Now that is crazy talk.

Member since:
7 February 2009
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2 weeks 5 days

this is sad. i hope something works out. i don't think i can live without carly & jack. hehe Wink

Member since:
27 January 2009
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2 years 44 weeks

I'm not surprised by the fate of ATWT, but I am surprised that P & G have switched back to a package deal. If this helps save both shows, I'm all for it. But, both shows in the hands of Brian Frons...that I'm not certain of.

Worldturner's picture
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10 December 2008
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LOL yep what a novel idea that SoapNet might actually want to run soaps there that haven't been seen anywhere else! This is not good news for ATWT but not unexpected either. I sure hope they work hard at finding a new home and are successful!

myworld's picture
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The thing is, that I too want to be certain that P&G are serious about a new home for GL and even ATWT. I hear so many bad things about this Brian Frons, what is his deal?

bizziefan's picture
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15 February 2009
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Myworld, I am so with you! That is what I NEED to know, that is what WE all MUST know...how serious is P&G, is this the truth? Or are they playing sneaky and dirty like CBS does and did? And no it's not the surprise of GL being cancelled, it's HOW it was gone about...we were lead to believe as well as the cast and crew one thing when I full heartedly believe this was the plan all along. The only thing that forced CBS's hand in actually fessing up to the truth yesterday was the fact of the leaks, had it not been for that they probably would NOT have released it until the end of the month.

As far as Brian Frons and his deal, I could care less if he ends up being the hero in all of this then so be it.

I need to know if this on the up and up or am I beating my head up against the wall? Is P&G being legit when they claim they are working hard and trying to find a new home for GL? That seems to be the million dollar question.

"There is a destiny that makes us brothers. None goes his way alone. All that we send into the lives of others comes back into our own."

ALL SOAP FANS UNITE AND TAKE A STAND AGAINST WHAT IS RIGHT!!

Member since:
19 February 2009
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3 years 15 weeks

Contact them and tell them we want GL and the viewers will come!

Member since:
19 November 2007
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4 hours 28 min

I hate to be a realist, but very few shows are able to do well or better after moving networks.

Jammylove's picture
Member since:
18 November 2007
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2 years 39 weeks

True True petite but I don't think you know how dedicated Guiding Light Fans are.

inspiron's picture
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21 February 2009
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41 weeks 3 days

2 questions:

Wouldn't soaps be more successful at night on soapnet when more people are home to watch them? especially with the lack of dramas on primetime with the glut of reality tv?

and

How long will it take ABC to lure Roger Howarth back to OLTL?

Member since:
13 March 2009
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2 years 46 weeks

Isn't GL on in half the country at 9 or 10AM as it is now? ABC could put GL on at 10AM before The View at 11 and ATWT for a 1/2 hour at 12:30. Then Soapnet at night repeats them starting with GL at 6 in order through GH at 10. The other option is moving The View to 10AM and then start the soaps with GL at 11 and so on. I always thought it has been a mistake that ABC doesn't have a soap on immediately after The View (their most popular daytime show) to keep viewers tuned in. Frons desperately wants a bunch of the GL cast and Bloom wants to desperately keep some of them - and don't the ABC and CBS daytime arms have at best a tempestuous relationship and at worst a volcanic one?

ABC picking up ATWT and GL does two things: 1. It serves as a wake up call for AMC and GH that they need to get their act in gear budgetwises as ATWT and GL are much cheaper to produce. 2. It also shows CBS they can't have their cake (cancelling ATWT and GL) and eat it too (keeping the stars they want).

Member since:
27 January 2009
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"And no it's not the surprise of GL being cancelled, it's HOW it was gone about...we were lead to believe as well as the cast and crew one thing when I full heartedly believe this was the plan all along. The only thing that forced CBS's hand in actually fessing up to the truth yesterday was the fact of the leaks, had it not been for that they probably would NOT have released it until the end of the month."

-------------------------

I agree. Nelson had reported the GL cancellation back in mid-January. I think the decision had definitely been made by that point, if not earlier.

inspiron's picture
Member since:
21 February 2009
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41 weeks 3 days

In Chicago, Oprah is on before the view
I dont think she is going to move for GL

RCLGuard's picture
Member since:
11 December 2008
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38 weeks 2 days

I hate SoapNet. Bunch of fools.

Member since:
2 April 2009
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1 week 3 days

Some shows do well after they've changed networks I guess it just depends on the show JAG went from NBC to CBS and did fantastic both Roswell and Buffy went from the WB to UPN and all of there viewers followed. I think it all has to do with chance really and Since GL does have so many years under its belt it is possible for them to do just as well on a different network one that shows the show at the same time everywere than they are doing now on CBS.

tonyjets02's picture
Member since:
3 December 2008
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3 years 42 weeks

Guiding Light and As The World Turns could move to ABC but I don't see where they would fit in on the schedule-unless it was a lead-in for The View. I don't know about other time zones but in the New York region ABC could snake back the 12:30pm slot from affiliates to allow room for GL and ATWT. The new ABC Daytime lineup could be:

12:30p - Guiding Light
1:00p - As The World Turns
1:30p - All My Children
2:00p - One Life To Live
3:00p - General Hospital

ABC would be the second soap capital of the world. In reality though I don't see this happening. An ABC/Disney partnership with P&G does not seem likely. Also if you look at the primetime line-up, almost all the shows are produced by ABC Studios.

I don't know why the two shows can't move to The CW. They already skew to women and could hit gold in daytime. They are already slated to air exclusive Tyra episodes this September. Why not create a female daytime block?