Rumor Report: Will The P&G Soaps End up on Lifetime?






Buzz is growing that Lifetime could be possibly provide a new home for Guiding Light and As The World Turns after the Proctor and Gamble sudsers end their respective CBS runs. It has already been confirmed by CBS that Guiding Light will air last on CBS this September 18, 2009. As The World Turns was allegedly picked up for another season, however the network has yet to confirm that pick-up.

"TeleNext and Procter and Gamble Productions are trying to work out a deal with the Lifetime to air both Guiding Light and As The World Turns," says a source close to the situation. "If it works out, Guiding Light would go there in September and then when World Turns is done on CBS it would move over also."
 
Developing...


Comments

ktuc's picture
Member since:
2 April 2008
Last activity:
36 weeks 6 days

When will Frons rename SoapNet since he obviously no longer wants it to be for soaps!?

Member since:
27 January 2009
Last activity:
2 years 43 weeks

I have heard this, too. Jamey, did your source say if both shows have to reduce to 30 minutes if Lifetime were to pick them both up?

Member since:
22 January 2008
Last activity:
52 min 36 sec

I wasn't told any details about airtime's Zurge, only that the shows would definitely require some re-configuring.

Member since:
31 March 2009
Last activity:
2 years 17 weeks

I really hope this happens.. The major networks don't deserve good shows anymore..

Lifetime is a perfect fit for this show. It's possible they could convince actors and actresses with contracts coming up to sign, with a promise for work on some of the other primetime Lifetime orginal series and movies.

Even with primetime, it's the cable channels who are providing all the quality. Lifetime has been able to put out some successful serial dramas over the years.

GL has been so good these past few months, it would be a shame to see it die, especially with it's recent return to true soap story-telling.

Member since:
23 January 2008
Last activity:
58 min 36 sec

I wasn't told any details about airtime's Zurge, only that the shows would definitely require some re-configuring.
So in other words it wouldn't be Guiding Light or As the World Turns....It would just be the names.

Member since:
13 February 2009
Last activity:
4 years 24 weeks

YAY!!!!! Very excited about this Smile

Thanks Jamey.

Member since:
31 March 2009
Last activity:
2 years 17 weeks

I don't think they would want the show if it's going to move to far from it's core. Then what's the point in Lifetime getting it. But maybe there are things that Lifetime wants to be done to the product for quality reasons.

To me, what will matter most is the cast.
Could the show afford to lose Gina Tognoni and Kim Zimmer at the same time, would Lifetime want the show if they don't have them. How many actors or actresses are going to be will to follow and how many will want to?

Member since:
22 January 2008
Last activity:
52 min 36 sec

I wasn't told any details about airtime's Zurge, only that the shows would definitely require some re-configuring.
So in other words it wouldn't be Guiding Light or As the World Turns....It would just be the names.

***
Elvara, when GL made the jump from radio to TV, they got rid of Rev. Rutledge and the congregation and made the show about the Bauers. Sometimes you have to give a little to get a little. If successful, this might make other cablers consider going into daytime. The network daytime soap opera model is on its last legs. Cable and the web are the future. This could pave the way of other soaps surviving.

Member since:
22 January 2008
Last activity:
52 min 36 sec

If the bigger names decide to opt out, they could always bring back people like Paul Anthony Stewart and Nancy St. Alban as Danny and Michelle or Maureen Garrett as Holly. Plus they could cast Harley and SORAS her sons Zack and Jude. Plus if Lifetime gets the shows, they will be hella promoted.

Member since:
31 March 2009
Last activity:
2 years 17 weeks

If Lifetime made the show about the Lewis and the Spaldings I'd be fine with that. Olivia & Natalia are an extenstion of the Spalding because Emma is Phillip's daughter. Dinah is connected to the Lewis's via her brother and Shayne.

That would work for me.
My fear is that GT won't move with the show.
I hope she does, because in my view, Lifetime might be a means for her to climb to primetime in the Lifetime family.

Imagine if the soap actually is rec'd well, then maybe we could be back to the days of special episodes airing at night.

Member since:
19 February 2009
Last activity:
3 years 14 weeks

I think this is very positive news. Cable television is the future for daytime and GL is going to pave the way and bring 2 million viewers along for the ride. I can't wait to see what happens with this!

Member since:
27 January 2009
Last activity:
2 years 43 weeks

Folks, we all have to get used to the fact the some favorites won't make it if this transition happens. I have heard that Lifetime want Otalia (but not making it "The Otalia Show"), so hopefully that means that somehow P & G find a way to get Crystal and Jessica to continue. I personally do not expect Kim Zimmer to stay on in any way, shape or form.

Like Jamey, I expect Lifetime to promote both GL and ATWT like nobody's business.

troymcclure's picture
Member since:
25 December 2008
Last activity:
2 years 4 weeks

At least there are some positive rumours for a change, lets hope these turn out true like the negative ones did.

I think it would be a good fit, if they need to get rid of some of the cast, get rid of the Coopers, minus Buzz.

Member since:
19 March 2009
Last activity:
4 years 37 weeks

Wow, this would be great. Lifetime is a solid cable channel available on most systems at a reasonable price to consumers and GL would bring two million viewers a day over with them. P&G can help shape to future of daytime by moving to cable. The stranglehold of the big three networks will be over.

Member since:
6 April 2009
Last activity:
4 years 45 weeks

Yes, please make this happen. I need to have the Otalia storyline and others continue on.

Member since:
31 March 2009
Last activity:
2 years 17 weeks

Lifetime is a network that targets Women. It's perfect fit. I'm not sure why they wouldn't desire keeping Kim Zimmer on some level, she is what their target audience wants. Same thing with GT.
Army wives is a Lifetime original series and they have had others in the past. They are also airing project runway now.

Member since:
1 April 2009
Last activity:
2 weeks 6 days

Call me crazy........but......I know Frons works at/screws up ABC Daytime 'n S-net...S-net which really is so atrocious these days, that I don't use the full NAME anymore, because that's not what it is and our Soaps don't deserve to be associated with it -- Well, maybe GH does. Kudos for Lifetime head honcho's for thinking outside the box and having the discussion of picking up GL. I'm not even a GL watcher and I would think it SHOULD BE SAVED by network formerly known to carry soaps! I'd PROBABLY START WATCHING IT!!! BUT NO. The Gilmore Girls (??!!) and Saving Erica (???!!) and SOUTHERN BELLES (!!!!!) have to be aired someplace, RIGHT!?? We gripe and moan about executives at AIG and General Motors. Sometimes the "lingo" of what they've done is too much for my brain to absorb. THEREFORE, for MY laymans terms I use Brian Frons as THE BIGGEST MORON RUINING A ONCE FINE COMPANY. SHAME on S-Net. They could save the day instead of ruining it.

Member since:
31 March 2009
Last activity:
3 years 38 weeks

Fantastic news!! I like Lifetime. GL has been on a lean budget and if some of the "old guard" weight was shed then it would thrive even more. Mix it up with a great Lifetime website and GL will continue into the future on this upswing.

Melvins mom's picture
Member since:
25 February 2009
Last activity:
1 year 42 weeks

I also think Lifetime would be a perfect fit since it's part of most people's basic cable and it targets women. I would think the number of viewers these soaps attract would be good ratings for a cable channel during the day. I'd hate to see either soap finished for good.

Member since:
4 April 2009
Last activity:
4 years 44 weeks

I would love to see Guiding Light on Lifetime. Jamey is absolutely right, you have to give a little to get a little. Or in this case to get a lot. It would be hard to say goodbye to some of the residents of Springfield, but I love Guiding Light as a whole show. I would love to see Otalia continue, as I think they are the story bringing in the most viewers. I could get behind Dinah/Shayne, Bill/Lizzie, and Remy/Christina being the other featured couples on the show, with it centering around Lewis/Spauldings. I also love someone's idea of the actors doing Lifetime movies and other specials. I would definitely watch those then too!

Member since:
2 April 2009
Last activity:
1 week 20 hours

This is definitely positive news. If GL and ATWT are successful on Lifetime this means there is life for soaps after the networks give up on them (which sadly I feel like will only take a few more years) this could also be a way for P&G to pioneer once again. Yes the show would have some restructuring but its not like the show hasn't needed some restructuring for some time now.

Member since:
7 April 2009
Last activity:
4 years 47 weeks

I would love to follow Guiding Light to Lifetime, I think they're an excellent choice!

This show will really do it once again, break new ground, move the genre forward, both in the creative (Otalia) and the production/broadcasting department.

Lifetime, we want you.

bonobochick's picture
Member since:
3 December 2008
Last activity:
44 weeks 6 days

This would be great for GL. I hope it works out.

I hope that if/when ATWT joins, it will have been after a regime change. They're killing this show. Today's episode was the latest massacre. Sad

Member since:
22 January 2008
Last activity:
52 min 36 sec

Recently a pair of former writers for The Young and the Restless left the sudser to work for Army Wives.

Member since:
10 July 2008
Last activity:
2 years 26 weeks

Jamey do you mean we would use the old fashion camera's and get more sets: Like Spualding and Lewis's offices, Bauer Kitchen back, Spualding Machine, and other houses??

Member since:
31 March 2009
Last activity:
2 years 17 weeks

I think more actors will make the move than we think, perhaps it's going to be an issue of who they really want and who they want to write for.

Today's GL was a great episode and many of the people minus Natalia & Olivia have been mentioned as cast we would want to see make the leap over.
If Network daytime is dying, which it seems to be.
I'd think some of the actors are going to look at this as a positive move, some job security for the next 2yrs while the big three continue to cut cast, trim salary and write horrible storylines.

Member since:
7 April 2009
Last activity:
1 year 32 weeks

I enjoy Lifetime and if GL finds its new home there, then all the merrier. Otalia is my favorite storyline but I'm invested in the Remy/Christina, Shayne/Dinah, and Bill/Lizzie couples. I know there will be some sacrifices to make such a move, but I think the end result will be worth it. And it is great to hear positive rumors over negative ones.

Member since:
22 January 2008
Last activity:
52 min 36 sec

RevaFan, I don't have any intel, but to be honest, the show's streamlined production model might serve it in good stead. I predict they would keep it, at least for the first year or so, if the show proves to be a hit for cable, then who knows? Maybe we will see stronger production values?

Member since:
7 April 2009
Last activity:
4 years 50 weeks

I am thrilled beyond words to see that the powers that be at Lifetime are willing to take a chance on the two million of us who are loyal to this show! I am new viewer since October, first in love with the Olivia/Natalia story (coming to a head this week), and have been completely won over by the rest of the cast and the thrilling writing! It is old school angst at its best... love it!!!

Member since:
7 April 2009
Last activity:
3 years 43 weeks

Duuuude! (and Duuuuudettes!) That would be saweet! Provided everyone from the cast makes the transition. Honestly, I think this would be great news since Lifetime's demographics match those of GL. And GL is on such an upswing, both creatively and in buzz.

And the buzz is just going to get even hotter starting next week's awesome Otalia-fest madness!

C'mon, Lifetime. Two *million* viewers ain't nuthin' to sneeze at; Save Our Soap!