Rumor Report: Will The P&G Soaps End up on Lifetime?






Buzz is growing that Lifetime could be possibly provide a new home for Guiding Light and As The World Turns after the Proctor and Gamble sudsers end their respective CBS runs. It has already been confirmed by CBS that Guiding Light will air last on CBS this September 18, 2009. As The World Turns was allegedly picked up for another season, however the network has yet to confirm that pick-up.

"TeleNext and Procter and Gamble Productions are trying to work out a deal with the Lifetime to air both Guiding Light and As The World Turns," says a source close to the situation. "If it works out, Guiding Light would go there in September and then when World Turns is done on CBS it would move over also."
 
Developing...


Comments

Member since:
27 January 2009
Last activity:
2 years 44 weeks

I'm not sure why they wouldn't desire keeping Kim Zimmer on some level, she is what their target audience wants. Same thing with GT.

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It all depends on the budget allotted. Don't get me wrong, I would LOVE to see most of the cast migrate to Lifetime, but I can't see it happening. Kim Zimmer isn't willing to take a pay cut now, and I don't know if that will change depending on where GL may end up (obviously this is still a rumor, not a done deal).

Member since:
31 March 2009
Last activity:
2 years 17 weeks

I used to hate the outdoor filming and now I love it.
They could use a few new sets, but they are really working with what they have now, the effort is there and it has been showing up on the air. Perhaps if they cut some of the cast they won't need certain sets and can revamp them for other storylines.

Member since:
5 April 2009
Last activity:
4 years 29 weeks

Lifetime would be fantastic. They were the first network for women, now with a few more out there to compete with, I think this would help to bring in new viewers and keep them locked in as the #1 network for women.

I hope they can find a way to make the numbers make sense.

Member since:
19 March 2009
Last activity:
4 years 49 weeks

this works for me! i love the idea of Guiding Light on Lifetime! as a show built on family, i think it might be time to refocus on the core families that brought the show to the upper echelons of daytime drama in the first place- the bauer's, spaulding's and lewis's. GL can't successfully make the move without Otalia, Bizzie or Shaynah but it might be time for some other players to hit the road.

i agree with phoenix that sometimes you have to give a little to get a little. while i would miss justin deas, kim zimmer and robert newman, the show is inevitably gonna have to shed some extra weight. a slimmed down version of GL can focus on what they've been doing really well as of late- telling great, slow building love stories- regain their audience and then think about slowly expanding their focus to stories that could encompass previous stars and storylines. my hope is that the GL team learns how to make this work. i think they've already shown they have the desire to do what must be done to stay on the air because the story arcs being explored - especially Otalia - need to continue.

Member since:
13 February 2009
Last activity:
4 years 24 weeks

They can let the Coopers go, as contract players anyway and Jeffrey, Cyrus, Mallet... I'd love for Reva to stay on the show, I think she would be needed.
I also wouldn't be opposed to adding a few new characters as long as they're interesting, think of GL introducing Alan, Elizabeth and Phillip Spaulding the day it was extended to an hour (November 7th, 1977)
And no matter what they do with the cameras, keep Peapack!

Member since:
8 May 2008
Last activity:
1 day 23 hours

Yeah, and they can have a love scene for Otalia and show classic episodes for GL and ATWT. It is a network for women that soaps was for, not the mob.

Member since:
22 January 2008
Last activity:
52 min 40 sec

 I am thrilled beyond words to see that the powers that be at Lifetime are willing to take a chance on the two million of us who are loyal to this show!
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Hold your horses now, nothing has been confirrmed, LOL. That's why I ran it as a rumor, but strong sources, including the one who told us the show had until April to get right church or go home on CBS, are saying it's possible.

Member since:
31 March 2009
Last activity:
2 years 17 weeks

Thanks for your info, I hope it works out.

I just want to say that I shifted over from GH to GL in December and I cannot believe how good the writing is, especially recently. I have always followed GL thru the years, storyline and actors have always been the key success to the show. Fans of other shows should really make an effort to catch this show.
You won't be frustrated by plot points and agenda driven storylines. Right now on gl they are developing storylines and allowing them to linger and playout and then dare I say giving you payout.

Member since:
7 April 2009
Last activity:
4 years 49 weeks

I think this is a good way to go. Guiding Light is in a great place right now, especially with the Olivia/Natalia story line as well as Shayne/Dinah, Bill/Lizzie. I definitely hope they keep story lines that we love. I know they keep me tuned in every single day.

Lifetime, we could be your next biggest fans and believe me Guiding Light's fans are nothing short of amazing!

Member since:
7 April 2009
Last activity:
4 years 41 weeks

I'd love for Guiding Light (and As The World Turns) to find a home on Lifetime. I started watching GL for the Otalia storyline, but I've been completely sucked in starting with Coops death. Now I'm a serious Dinah/Shayne and Bill/Lizzie fan. And, I'm loving Philip's creepy redemption(?) Lifetime is on most basic cable packages -- that would give it good clearance to reach the most homes -- and it's very female and social issues friendly. I think both GL & ATWT are trying hard to get back to emotional storytelling -- that's what Lifetime was built on.

Member since:
30 March 2009
Last activity:
3 years 4 weeks

I know that we can't hang our hat on every rumor that's coming out about GL's future, but I actually like this idea. Guiding Light, particularly how the Otalia storyline has continued to build, has me so completely twitterpated, that I can't imagine having to close everything out by September. Plus Otalia is founded on a story of strong female friendship (Army Wives anyone?)
Most of the fans that are just coming to the show, like me, are a desirable demographic (professional women, age 21-49, who have disposable income and have access to cable/satellite tv) A move to Lifetime, which I have to say has really turned a programming corner over the last couple of years, seems like as good an idea as any. I would hope a home like this could also attract more of the major stars to stay, with potential to bring in not only grateful established viewers but continue to attract new ones. Could be a win-win. Best of luck GL!

troymcclure's picture
Member since:
25 December 2008
Last activity:
2 years 5 weeks

The three key couples are Otalia, Bizzie and Shaynah, they are creating the buzz. They have to keep most vets like they are doing now but there are quite a few characters that could be cut a long time ago.

Should we all contact and write letters to Lifetime now?

Jamey, We know it is just a rumor but it is better than nothing.

Member since:
7 April 2009
Last activity:
4 years 46 weeks

As a fan of lots of Lifetime's original programs this is such good news. I hope Lifetime does pick this show up. They would be breaking new ground and their demos are about the same. With the buzz surrounding Otalia they would be smart to jump on the bandwagon.

Member since:
4 April 2009
Last activity:
4 years 48 weeks

I think Lifetime would be a great place for GL. I love Liftime. There may have to be some restructuring,but I would think that if they have been paying any attention to what ahs been happening this past week on all the message boards they would not change too much. The Otalia s/l is the buzz right now and has brought new viewers to the show,many of which have become invested in the other storyline also,but it is this storyline that is the selling point right now,that and the return of Philip. As far as who stays and who doesn't,I would have no problem with no more Reva,don't get me wrong I have always been a Reva fan,but her story is getting old along with the Kim Zimmer drama every year or so at contract time. Just my thoughts,but I would be very happy if it made the move to Lifetime.

Member since:
31 March 2009
Last activity:
2 years 17 weeks

Natalia/Olivia, Dinah/Shayne, Bill/Lizzie, Remy/Cristina
The Spaldings and the Lewis's are what I would build the show on.
I love Josh, I think his scenes with Shayne are essential and Olivia needs a goto guy from time to time.
I think the actors would be making a good move to follow the show to Lifetime. Lifetime is nothing like Soapnet and it's not run by the same jerks. They have original movies and series, and as many have stated before they promote their products.

The Natalia/Olivia stuff for the last week has been outstanding and I'm not somebody who would normally watch the L word. But I can appreaciate a well written and acted lovestory.

Shayne/Dinah.. outstanding and moving into a romance they have lived upto the storyline and investment.
It's amazing to see all the levels Gina T can and does take Dinah.

Lizzie/Bill breath of fresh air

Coopers can go, Jeff can go, recast daisy to start off.
Then if it works you can bring on some more of Reva's kids, add Alan Michael to the mix.

Member since:
2 April 2009
Last activity:
1 week 2 days

I have a question though. If GL and ATWT moves to Lifetime will it be on during the day or at night? Would this mean they would no longer be eligible for the Daytime Emmys? Or would Lifetime be able to air the Emmy's, since the networks don't seem to want them.

Member since:
20 December 2008
Last activity:
3 years 38 weeks

I hope this is possible if so you have made my day...Thanks Jamey!!!!!

Member since:
31 March 2009
Last activity:
2 years 17 weeks

All lifetime would have to do is promote the show in a proper way and the viewership would and will increase.
And air it at one time across the who country.
Right now GL is on from 9 a.m. to 3 p.m. depending on where you live.

CBS might have promoted phillip to death, but they have missed the boat promoting the triandle of Olivia/Natalia/Frank and the developing romances of Dinah & Shayne and Bill & Lizzie. A father son promotion wouldn't have killed them either Josh/Shayne, Alan/Phillip/James, Billy/Bill

viewers watch soaps for love, romance, angst, family and the villian (alan/edmund)..

Member since:
15 October 2008
Last activity:
37 weeks 3 days

If this is going to end up happening then yay pt. for the fans and Daytime, but if it doesn't I would rather P&G and the crew concentrate on the final months of this show and have it be top notch TV.

Member since:
2 February 2009
Last activity:
4 years 47 weeks

This is awesome! And I hope it's true! Lifetime would actually care about the show. I loved Army Wives on there, so I am sure GL would be taken care of. I really hope it's true and ATWT would join later. Time will tell!

blake3b's picture
Member since:
3 March 2009
Last activity:
3 days 16 hours

This sounds very promising!
Everyone should contact Lifetime, here is the contact page for Lifetime: http://www.mylifetime.com/about-us/get-help

Jamey, could you sticky that to the article?

Member since:
13 March 2009
Last activity:
2 years 46 weeks

Think Lifetime is a great fit. I also think there might be some backdoor stuff going on with P&G and CBS regarding ATWT's renewal. Perhaps they are giving P&G time (say until mid-May) to find a new home for both ATWT and GL THIS fall and are delaying the renewal announcement so if P&G finds a new home for both shows this fall in short fashion, they will "cancel" both shows so they can leave together. This can explain the rumor that this will be ATWT's "last" pickup and they will be off the air in 2010

Honestly, I wouldn't be surprised if they let Kim Zimmer walk. If it is going to a network like Lifetime, they might find Reva's character (who is the elder female face of GL) to be a bit over the top for their tastes.

I think Jamie hit the nail on the head about maybe having Maureen Garrett return as Holly. I think her backstory (discarded by her father, victim of marital rape yet still drawn to the man who raped her, established careerwoman from WSPR and The Journal, having a child with Down Syndrome) is more the type of character Lifetime would probably want as the elder female face of the show.

If they did an hour, the core families can be the Spaulding, Lewis and Marler clans with a dash of Bauer - what if it was revealed that Annie Dutton was playing god and Kevin was really Rick's son. They could age Blake's kids (who can be young, inexpensive actors) and really delve into Blake's struggle as a single mother raising three unruly teens after the death of their beloved father, who was the anchor of their family. Again, the type of story that Lifetime would probably like to tell as opposed to the Coopers who are pretty bland at this point and are probably not the type of family Lifetime would want on the "New" GL canvas.

Member since:
7 April 2009
Last activity:
4 years 51 weeks

This is great news...I think Lifetime is a great place for GL to land. I came to watch GL only a short time ago, pulled in by the Otalia storyline and the terrific performances by Crystal and Jessica. I have to say though, I have now been drawn into the other storylines, especially Phillip, Shayne/Dinah and Bill/Lizzie. The GL writing team is fantastic and from watching past shows on Lifetime, I know they'd treat GL well and let them continue to strut their stuff!

Member since:
12 March 2009
Last activity:
4 years 15 weeks

I hope ATWT is not canceled. If it is, then I hope Lifetime takes both shows. If they are interested in Otalia, I hope they are also interested in Luke and Noah too. Luke and Noah generate so much buzz for ATWT! Luke and Noah have very passionate fans. I just hope they would not be afraid of showing two men together. They have Will and Grace on, but they are not a gay couple. I'm a heterosexual female and I watch lifetime too. I want to see Nuke continue.

bizziefan's picture
Member since:
15 February 2009
Last activity:
4 years 39 weeks

Jumping Jellybeans!!! Did I just say that?..lol..Even though this is a rumor, this is the best dang rumor I've heard in a long time and gives me that lil nudge I need to keep fighting to Save the Light! I agree Guiding Light would be HUGE for Lifetime, and I definitely think that Lifetime would appreciate 2 million consumers! An extra incentive to the cast could be doing Lifetime movies of the week/month. I will follow the Light wherever it goes! Revolving around the Spauldings/Lewis'/Otalia would be FANTASTIC!

Okay Team Fight for the Light it's time to put pen to paper, fingers to keyboard and dial those phones again!!

Continue calling P&G/Telenext and here are some links to Lifetime. On the Lifetime link "about us" all you have to do is click on the ppls name and voila you get their email addys!!

http://www.mylifetime.com/about-us/about-lifetime

http://www.mylifetime.com/

We will Save the Light!! Go Team Guiding Light!!

Thanks Jamey!!

Member since:
7 April 2009
Last activity:
4 years 41 weeks

I think Lifetime would be a good fit for GL and this is encouraging news. Soap operas are in trouble on the broadcast networks and its good to see some alternative outlets.

I would love to see more Otalia, Spauldings, and Dinah/Shayne on GL at Lifetime. GL has continually gotten better in 2009.

Jamey - I have a question about contracts. If Gina T or any other actor/actress has a contract with P&G and GL is moved to Lifetime would they still be under obligation to stay for the rest of their contract while the show is on Lifetime.

Member since:
13 February 2009
Last activity:
4 years 24 weeks

I just noticed Disney owns 50% of Lifetime Entertainment Services, that's an interesting thing....
ETA: see what I mean?

Member since:
7 April 2009
Last activity:
4 years 47 weeks

Well now, this sounds promising. Otalia is the hottest thing on TV right now and because of Crystal Chappell, Jessica Leccia and the amazing writers at GL, it will continue to be hot for a long time!
I can't remember the last time I was this excited about a TV show. What a coup for the station that lands Guiding Light.

Member since:
7 April 2009
Last activity:
5 years 1 week

I'm so glad that lifetime may pick up GL. The show is so great with the otalia s/l and Phillip is back and things are heating up. Please lifetime save our guiding light.

Member since:
10 July 2008
Last activity:
2 years 27 weeks

Thanks Jamey! And as for Letting people: Jeffrey and send Marina off with Cyrus.. And Please keep the Bauers! Thats all i'm asking!