ABC Soaps Pick Up Steam Among W 18-49; B&B Down Almost 600,000 Viewers Year-to-Date

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The dead has arisen! Okay, maybe not completely, but their fingers did twitch a bit. Could be nerves. At any rate here are the ratings. ABC's recently-revamped General Hospital gained 113,000 total viewers over the previous week, while sibling sudsers All My Children and One Life to Live gained 96,000 and 56,000 total viewers respectively. These new eyeballs helped AMC gain one-tenth of a point in households (GH and OLTL stayed the same) and all three ABC soaps netted an impressive two-tenths of a point gain among Women 18-49.

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Things weren't so rosy at CBS. Daytime's number one soap The Young and the Restless lost 176,000 total viewers over the previous week, causing the Bell soap to drop two-tenths of a point in households. Y&R held steady in the coveted Women 18-49 demo. Y&R's little sister, The Bold and the Beautiful, lost 72,000 viewers over the past week, but once again the really sad story for B&B can be found by looking at numbers year-to-date. B&B is down darn near 600,000 viewers over this time last year—that's more than any of the other soaps on the dial!

As The World Turns lost 37,000 viewers from the week before, however it was the only CBS soap to go up in households, gaining one-tenth of a point. Guiding Light had mixed results for the week of May 11-15. While daytime's elder stateswoman gained 26,000 total viewers over the previous week, GL dropped one-tenth of a ratings point among Women 18-49, tying the soap opera's all-time low in that all-important demographic. Over at the Peacock, Days of Our Lives lost 31,000 total viewers, dropping one-tenth of a point in households, however DAYS managed to gain one-tenth of a point among Women 18-49.



Ratings for the week May 11-15, 2009

(Compared to Last Week/Compared to Last Year)


Total Viewers

1. Y&R 4,995,000 (-176,000/-71,000)

2. B&B 3,288,000 (-72,000/-581,000)

3. DAYS 2,705,000 (-31,000/-208,000)

4. GH 2,558,000 (+113,000/-395,000)

5. AMC 2,555,000 (+96,000/-15,000)

6. OLTL 2,495,000 (+56,000/-216,000)

7. ATWT 2,471,000 (-37,000/-340,000)

8. GL 2,044,000 (+26,000/-333,000)


HH

1. Y&R 3.6/13 (-.2/same)

2. B&B 2.5/9 (same/-.2)

3. DAYS 2.0/7 (-.1/-.1)

3. AMC 2.0/7 (+.1/same)

5. GH 1.9/7 (same/-.4)

5. OLTL 1.9/7 (same/-.2)

5. ATWT 1.9/7 (+.1/-.1)

8. GL 1.5/5 (same/-.2)


Women 18-49 Viewers

Women 18-49 Rating

1. Y&R 1.7/12 (same/-.2)

2. GH 1.4/9 (+.2/-.2)

3. OLTL 1.3/9 (+.2/-.1)

3. DAYS 1.3/8 (+.1/-.1)

3. AMC 1.3/8 (+.2/+.1)

6. B&B 1.1/7 (-.1/-.3)

7. ATWT 0.9/6 (same/-.2)

8. GL 0.7/5 (-.1/-.3) <------ ties low rating