Y&R Rebounds in Nielsens; OLTL Drops Two-Tenths Among W18-49

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The Young and the Restless saw impressive bumps in the Nielsens over the previous week. According to figures posted at Soap Opera Network, Y&R gained 120,000 more total viewers the week of May 25-29, 2009, than it had the previous week. Y&R is the only daytime soap opera up year-to-date, with 48,000 more viewers than it had this same week last year. Y&R is also up among Women 18-49 over the previous week and year to date, and saw one-tenth of a point ratings increases in households and among Women 18-49.  There were mixed ratings results for The Bold and the Beautiful this week. While the other Bell serial lost 3,000 total viewers and dropped one-tenth of a point in households (tying the sudser's record low in that demo), B&B did add one-tenth of a ratings point among the coveted Women 18-49 demo. B&B is down 341,000 viewers year-to-date.

It was a good week for As The World Turns. The struggling Procter and Gamble/TeleNext soapadded 86,000 total viewers over the previous week, and managed to go up one-tenth of a point in households and among Women 18-49. ATWT is down 126,000 viewers year-to-date. ATWT's sister soap Guiding Light added 71,000 total viewers, helping it hold steady in households and among Women 18-49 (still tied at their record low rating in this demo). GL is down 271,000 total viewers year-to-date.

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OLTL

NBC's Days of Our Lives saw 136,000 more people tune in the week of May 25-29, than had the week before. DAYS went up one-tenth of a ratings point in households and held steady among Women 18-49. DAYS is only down 1,000 viewers year-to-date.

It was another bad week ratings-wise for the Mouse House soaps. One Life to Live lost 158,000 total viewers, more than any other soap, the week of May 25-29 (Thanks so much for The Chronicles of Stacy Mr. Frons!) OLTL dropped one-tenth of a ratings point in households (tying it's record low) and two-tenths of a ratings point among Women 18-49. OLTL is down 299,000 total viewers year-to-date. ABC's flagship soap General Hospital didn't fair much better. GH lost 96,000 total viewers from last week, and saw one-tenth of a point drops in households and among Women 18-49. GH is down year-to-date 330,000 viewers. All My Children saw 88,000 viewers tune out from the previous week, however the soap managed to hold stead in household demos. Women 18-49 was another story, as AMC dropped one-tenth of a point in that coveted demo. AMC is down 283,000 total viewers year-to-date.

Ratings for the week of May 25-29, 2009

Numbers are based on Live+Same Day ratings

(Compared to Last Week/Compared to Last Year)


Total Viewers

1. Y&R 4,994,000 (+120,000/+48,000)

2. B&B 3,366,000 (-3,000/-341,000)

3. DAYS 2,663,000 (+136,000/-4,000)

4. ATWT 2,480,000 (+86,000/-126,000)

5. GH 2,454,000 (-96,000/-330,000)

6. AMC 2,430,000 (-88,000/-283,000)

7. OLTL 2,402,000 (-158,000/-299,000)

8. GL 2,022,000 (+71,000/-271,000)


HH

1. Y&R 3.6/12 (+.1/same)

2. B&B 2.4/8 (-.1/-.3) <------- ties low rating

3. DAYS 2.0/7 (+.1/same)

4. ATWT 1.9/6 (+.1/same)

4. AMC 1.9/6 (same/-.2)

4. GH 1.9/6 (-.1/-.3)

7. OLTL 1.8/6 (-.1/-.3) <------ ties low rating

8. GL 1.5/5 (same/-.1)


Women 18-49 Viewers

1. Y&R 1,145,000 (+60,000/+47,000)

2. GH 834,000 (-71,000/-168,000)

3. DAYS 817,000 (+15,000/-92,000)

4. B&B 739,000 (+48,000/-98,000)

5. OLTL 736,000 (-112,000/-242,000)

6. AMC 718,000 (-75,000/-169,000)

7. ATWT 590,000 (+60,000/-78,000)

8. GL 478,000 (+44,000/-139,000)


Women 18-49 Rating

1. Y&R 1.7/11 (+.1/same)

2. GH 1.3/8 (-.1/-.2)

3. DAYS 1.2/8 (same/-.2)

4. B&B 1.1/7 (+.1/-.2)

4. AMC 1.1/7 (-.1/-.2)

4. OLTL 1.1/7 (-.2/-.4)

7. ATWT 0.9/5 (+.1/-.1)

8. GL 0.7/4 (same/-.2) <-------- ties low rating