One Life to Live Top ABC Soap in Total Viewers; Three CBS Soaps Hit New LOWS

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Someone hand Frank Valentini and Ron Carlivati the keys to Disneyland, or at the very least, point them in the direction of the nearest liquor cabinet, (Dorian) Lord knows they need it after dealing with Fronsie and his bladder control issues. Despite all of that, One Life to Live was ABC Daytime's number one soap in total viewers for the week of June 1-5, 2009, according to the Nielsens. 

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OLTL also tied General Hospital in households, thanks to a one-tenth of a point increase.  OLTL added 153,000 total viewers over the previous week, and 75,000 new viewers among women 18-49, seeing a one-tenth of a point increase in that coveted demo as well!  GH and All My Children also went up in total viewers, however GH lost one tenth of a ratings point among women 18-49, while AMC held steady in that demo. Unfortunately AMC couldn't manage to do the same in households. The Chuck Pratt-penned sudser lost one-tenth of a ratings point in households, tying AMC's all-time low in the demo.

A mere 100,000 total viewers and some change separated OLTL from NBC's Days of Our Lives during this week. DAYS lost a mere 1,000 total viewers, but was the only soap up year-to-date, and boy was it up, a whopping 268,000 total viewers! DAYS held steady in households and gained one-tenth of a point among women 18-49.

In the "Why Does Barbara Bloom Still Have a Job?" category, aka ratings for CBS Daytime, three, count 'em, three Tiffany sudsers hit new all-time lows in total viewers. Before we get to those soaps, we'll start with the one soap that didn't hit any new low points, even still it wasn't a good week for The Young and the Restless. Daytime's number one soap lost 149,000 total viewers and dropped one-tenth of a ratings point among households and women 18-49. As I mentioned before, that was the good news for CBS. Y&R's sister soap The Bold and the Beautiful lost 165,000 total viewers, hitting an all-time low. B&B tied it's all-time low in households, yet managed to stay the same among women 18-49.

As The World Turns continued to prove the three-day-a-week story model was a smart move the week of June 1-5, 2009. ATWT lost a whopping 229,000 viewers— the most of any soap on the dial, causing P&G's sole sudser come September to hit a new all-time low. ATWT dropped a devastating two-tenths of a ratings point among households and one-tenth of a ratings point among women 18-49, tying all-time lows in both demos. Then there's Guiding Light. Daytime's grande dame lost 169,000 total viewers, resulting in a new all-time low. In households, GL dipped to a dismal 1.4, tying its lowest rating ever in that demo. GL held steady among women 18-49, tying its all-time low in that demo.

Total Viewers

1. Y&R 4,845,000 (-149,000/-17,000)

2. B&B 3,201,000 (-165,000/-479,000) <---- new low (Previous low: 3,287,000 - June 30-July 4, 2008)

3. DAYS 2,662,000 (-1,000/+268,000)

4. OLTL 2,555,000 (+153,000/-300,000)

5. GH 2,503,000 (+49,000/-422,000)

6. AMC 2,486,000 (+56,000/-215,000)

7. ATWT 2,251,000 (-229,000/-401,000) <---- new low (Previous low: 2,394,000 - May 18-22, 2009)

8. GL 1,853,000 (-169,000/-363,000) <------ new low (Previous low: 1,950,000 - November 10-14, 2008)


HH

1. Y&R 3.5/12 (-.1/same)

2. B&B 2.4/8 (same/-.2) <---- ties low rating (Last time: May 25-29, 2009)

3. DAYS 2.0/7 (same/+.2)

4. GH 1.9/6 (same/-.4)

4. OLTL 1.9/6 (+.1/-.3)

6. AMC 1.8/6 (-.1/-.4) <------ties low rating (Last time: September 29 - October 3, 2008)

7. ATWT 1.7/6 (-.2/-.2) <---- ties low rating (Last time: June 30 - July 4, 2008)

8. GL 1.4/4 (-.1/-.2) <------ ties low rating (Last time: December 22-26, 2008)


Women 18-49 Viewers

1. Y&R 1,083,000 (-62,000/-18,000)

2. DAYS 850,000 (+33,000/+69,000)

3. GH 824,000 (-10,000/-184,000)

4. OLTL 811,000 (+75,000/-155,000)

5. AMC 761,000 (+43,000/-71,000)

6. B&B 704,000 (-35,000/-141,000)

7. ATWT 548,000 (-42,000/-167,000)

8. GL 441,000 (-37,000/-186,000)


Women 18-49 Rating

1. Y&R 1.6/11 (-.1/-.1)

2. DAYS 1.3/8 (+.1/+.1)

3. GH 1.2/8 (-.1/-.3)

3. OLTL 1.2/8 (+.1/-.3)

5. AMC 1.1/8 (same/-.2)

5. B&B 1.1/7 (same/-.2)

7. ATWT 0.8/5 (-.1/-.3) <----- ties low rating (Last time: May 18-22, 2009)

8. GL 0.7/4 (same/-.3) <------ ties low rating (Last time: May 25-29, 2009)