Not Even Digital Conversion Can Stop DAYS Ratings Surge; CBS Daytime Bleeding Out

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I am Sami, hear me Soar. I'm trying not to read too much into the alarmingly-low ratings for our fave sudsers this week, due to the fact that the digital conversion took place on the Friday the week sampled. If the Nielsens could eff up the ratings for ABC News, you can bet making sure they got the digits for the soaps right wasn't a top priority! Even still seeing the number 3.4 in households next to The Young and the Restless makes you want to crawl under the covers and simply wait until they inevitably tell you Goldie Hawn has been tapped to anchor a four-hour Laugh In reboot for the CBS daypart.

Alison

CBS's flagship soap dropped one-tenth of a point in households, hitting the aforementioned 3.4 and tying Y&R's all-time low in the demo. Y&R managed to hold steady among women 18-49. I guess that counts for something. :-(

Y&R's sister soapThe Bold and the Beautiful continued to bleed out, losing 175,000 viewers and hitting a new all-time low in total viewers. B&B dropped two-tenths of a ratings point in households (hitting a new all-time low) and dropped one-tenth of a ratings point in women 18-49, resulting in the 30-minute sudser tying its all-time low in that coveted demographic.

The story was just as bleak ratings-wise for Y&R and B&B's lineup mates. As The World Turns and Guiding Light both hit new all-time lows in total viewers, households and women 18-49. De-press-ing.

While I mentioned earlier I feel the digital conversion may have negatively affected ratings for the week of June 8-12, 2009, it can't go without being noted that Days of Our Lives actually posted a whopping 154,000 gain in total viewers during this same period! DAYS went up one-tenth of a ratings point in households and held steady among women 18-49.

For the most part, the Mouse House sudsers also make it hard to defend CBS. All three ABC soaps actually gained total viewers, with flagship serial General Hospital adding a not-so-shabby 131,000 total viewers over the previous week. GH held steady in households and went up one-tenth of a ratings point among women 18-49. All My Children held steady in households and women 18-49, while One Life to Live dropped one-tenth of a ratings point among households, tying their all-time low in that demographic.

If I were Barbara Bloom I would be demanding a Nielsen recount ASAP!

Numbers are based on Live+Same Day ratings

Ratings for the week June 8-12, 2009

(Compared to Last Week/Compared to Last Year)


Total Viewers

1. Y&R 4,774,000 (-71,000/-10,000)

2. B&B 3,026,000 (-175,000/-568,000) <----- new low (Previous low: 3,201,000 for June 1-5, 2009)

3. DAYS 2,816,000 (+154,000/+263,000)

4. GH 2,634,000 (+131,000/-157,000)

5. OLTL 2,595,000 (+40,000/-58,000)

6. AMC 2,519,000 (+33,000/-17,000)

7. ATWT 2,209,000 (-42,000/-380,000) <----- new low (Previous low: 2,251,000 for June 1-5, 2009)

8. GL 1,810,000 (-43,000/-465,000) <------- new low (Previous low: 1,853,000 for June 1-5, 2009)


HH

1. Y&R 3.4/11 (-.1/-.1) <---- ties low (Last time: November 10-14, 2008)

2. B&B 2.2/7 (-.2/-.4) <----- new low (Previous low: 2.4/8 for June 1-5, 2009)

3. DAYS 2.1/7 (+.1/+.2)

4. GH 1.9/6 (same/-.3)

5. AMC 1.8/6 (same/-.2) <---- ties low (Last time: June 1-5, 2009)

5. OLTL 1.8/6 (-.1/-.3) <---- ties low (Last time: May 25-29, 2009)

7. ATWT 1.6/5 (-.1/-.3) <---- new low (Previous low: 1.7/6 for June 1-5, 2009)

8. GL 1.3/4 (-.1/-.3) <------ new low (Previous low: 1.4/4 for June 1-5, 2009)

Women 18-49 Viewers

1. Y&R 1,086,000 (+3,000/+25,000)

2. GH 881,000 (+57,000/-92,000)

3. DAYS 849,000 (-1,000/+17,000)

4. OLTL 808,000 (-3,000/-72,000)

5. AMC 702,000 (-59,000/-139,000)

6. B&B 664,000 (-40,000/-111,000)

7. ATWT 495,000 (-53,000/-165,000)

8. GL 410,000 (-31,000/-190,000)



Women 18-49 Rating


1. Y&R 1.6/11 (same/same)

2. DAYS 1.3/8 (same/same)

2. GH 1.3/8 (+.1/-.2)

4. OLTL 1.2/8 (same/-.1)

5. AMC 1.1/7 (same/-.2)

6. B&B 1.0/7 (-.1/-.2) <------- ties low (Last time: May 18-22, 2009)

7. ATWT 0.7/5 (-.1/-.3) <------ new low (Previous low: 0.8/5 for June 1-5, 2009)

8. GL 0.6/4 (-.1/-.3) <-------- new low (Previous low: 0.7/4 for June 1-5, 2009)