Y&R at 3.4 Second Week in a Row; GH Drops Two-Tenths Among Women 18-49

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The first full week after the digital conversion and soaps are feeling the pressure. Daytime's number one soap opera, The Young and the Restless is at a 3.4 in households for the second week in a row, tying the all-time low in that demographic. Y&R also lost one-tenth of a point among women 18-49, tying their record low in that demo as well. Y&R lost a mere 5,000 total viewers over the previous week. Y&R's sister soap The Bold and the Beautiful added 116,000 total viewers over the previous week and added one-tenth of a point among households. Like Y&R, B&B tied it's record low among women 18-49.

Billy

Elsewhere on the CBS dial, As The World Turns added 23,000 total viewers and held steady among households. Too bad steady is still tied for ATWT's record low. ATWT went up one-tenth of a point among women 18-49. Guiding Light added 12,000 total viewers and also held steady among households, tying the 72-year-old sudsers record low in that demo.GL also tied its record low among women 18-49.

Things weren't much better over at ABC. Flagship Mouse House soap General Hospital lost 209,000 total viewers. GH dropped one-tenth of a point in households, and two-tenths of a point among women 18-49, tying the soap's record lows in both demos. One Life to Live lost 61,000 total viewers over the previous week. OLTL held steady among households, still tied at the record low in that demo, and dropped one-tenth of a point among women 18-49. All My Children lost 90,000 total viewers the week of June 15-19. AMC held its own in households yet dropped one-tenth of a point among women 18-49, tying its record low in both demos.

Days of Our Lives hit a wall, losing 226,000 total viewers over the previous week. DAYS dropped one-tenth of a ratings point in households and two-tenths of a point among women 18-49. DAYS is still the only soap up year-to-date. DAYS is up by 56,000 total viewers from this same time period a year ago.



Ratings for the week June 15-19, 2009

(Compared to Last Week/Compared to Last Year)

Total Viewers

1. Y&R 4,769,000 (-5,000/-82,000)

2. B&B 3,142,000 (+116,000/-481,000)

3. DAYS 2,590,000 (-226,000/+56,000)

4. OLTL 2,534,000 (-61,000/-113,000)

5. AMC 2,429,000 (-90,000/-124,000)

6. GH 2,425,000 (-209,000/-381,000)

7. ATWT 2,232,000 (+23,000/419,000)

8. GL 1,822,000 (+12,000/-466,000)


HH

1. Y&R 3.4/11 (same/same) <--- ties low (Last time: June 8-12, 2009)

2. B&B 2.3/7 (+.1/-.2)

3. DAYS 2.0/6 (-.1/+.1)

4. AMC 1.8/6 (same/-.2) <----- ties low (Last time: June 8-12, 2009)

4. OLTL 1.8/6 (same/-.3) <---- ties low (Last time: June 8-12, 2009)

4. GH 1.8/5 (-.1/-.4) <------- ties low (Last time: April 20-24, 2009)

7. ATWT 1.6/5 (same/-.3) <---- ties low (Last time: June 8-12, 2009)

8. GL 1.3/4 (same/-.3) <------ ties low (Last time: June 8-12, 2009)


Women 18-49 Viewers

1. Y&R 1,023,000 (-63,000/-40,000)

2. DAYS 754,000 (-95,000/+56,000)

2. GH 754,000 (-127,000/-174,000)

4. OLTL 749,000 (-59,000/-118,000)

5. AMC 668,000 (-34,000/-102,000)

6. B&B 639,000 (-25,000/-144,000)

7. ATWT 500,000 (+5,000/-241,000)

8. GL 400,000 (-10,000/-225,000)


Women 18-49 Rating

1. Y&R 1.5/10 (-.1/-.1) <------ ties low (Last time: October 27-31, 2008)

2. DAYS 1.1/7 (-.2/same)

2. GH 1.1/7 (-.2/-.3) <-------- ties low (Last time: April 20-24, 2009)

2. OLTL 1.1/7 (-.1/-2)

5. B&B 1.0/6 (same/-.2) <------ ties low (Last time: June 8-12, 2009)

5. AMC 1.0/6 (-.1/-.2) <------- ties low (Last time: August 18-22, 2008)

7. ATWT 0.8/5 (+.1/-.2)

8. GL 0.6/4 (same/-.3) <------- ties low (Last time: June 8-12, 2009)