Several daytime soap opera executives are shooting off firecrackers this weekend over Nielsen ratings leading up to the Fourth of July holiday weekend. (Source: Soap Opera Network) ABC's All My Children gained the most total viewers for the week, adding 266,000 people. AMC added one-tenth of a ratings point in households and a whopping two-tenths of a ratings point among women 18-49. Hmm, maybe fans actually are tuning in for the Who Killed Stuart? debauchery? AMC's gains weren't enough for it to be named The Mouse House's top show of the week, however. That honor went to One Life to Live, which added 173,000 total viewers. OLTL went up one-tenth of a ratings point in households and held steady among women 18-49. The Kishtastic soap is tied for third place in households with DAYS and holds the number 3 slot outright among total viewers (Hooty Hoo!) ABC Daytime's former crown soap General Hospital added 84,000 new viewers over the week, but is still the lineup's least watched soap. GH went up one-tenth of a point in both households and women 18-49.
Over at CBS, The Bold and the Beautiful is beginning to show signs of life again. B&B added 245,000 total viewers over the previous week and went up one-tenth of a point in households. B&B held steady among women 18-49. Big Sister Sudser The Young and the Restless added 88,000 total viewers to cross back over into the five million or more viewers a week average again (Whew!). Y&R went up one-tenth of a ratings point in both households and among women 18-49.
It was even a good week for the P&G soaps ratings-wise. As The World Turns added 173,000 total viewers for the week, going up in households and among women 18-49 by one tenth of a ratings point. ATWT is just below the once unstoppable General Hospital in total viewers and households. Guiding Light added 102,000 new viewers over the week to hold steady in households. GL did add one-tenth of a ratings point among the coveted women 18-49 demo.
The biggest loser, no pun intended, this week was Days of Our Lives. After weeks of ratings success, DAYS lost a whopping 317,000 total viewers. DAYS dropped two-tenths of a ratings point among households and dropped one-tenth of a point among women 18-49. Hmm, maybe all that greasy talking Ken Corday was doing in the last issue of Soap Opera Digest made people cut off their TVs? If so, that's a shame since DAYS hasn't been better in a long time. Someone find me that muzzle...
*It should be positively noted that all the soaps are up in total viewers year to date, save for General Hospital and the P&G soaps. GH has lost more viewers year-to-date than GL or ATWT.
Ratings for the week June 29 - July 3, 2009
(Compared to Last Week/Compared to Last Year)
1. Y&R 5,065,000 (+88,000/+269,000)
2. B&B 3,462,000 (+245,000/+175,000)
3. OLTL 2,585,000 (+173,000/+55,000)
4. AMC 2,552,000 (+266,000/+31,000)
5. DAYS 2,530,000 (-317,000/+234,000)
6. GH 2,475,000 (+84,000/-301,000)
7. ATWT 2,338,000 (+173,000/-109,000)
8. GL 1,975,000 (+102,000/-215,000)
1. Y&R 3.6/11 (+.1/+.2)
2. B&B 2.4/8 (+.1/same)
3. OLTL 1.9/6 (+.1/same)
3. DAYS 1.9/6 (-.2/+.2)
5. AMC 1.8/6 (+.1/-.1)
5. GH 1.8/5 (+.1/-.3)
7. ATWT 1.7/5 (+.1/same)
8. GL 1.4/4 (same/-.2)
Women 18-49 Viewers
1. Y&R 1,114,000 (+45,000/+97,000)
2. DAYS 773,000 (-58,000/+129,000)
3. GH 767,000 (+16,000/-167,000)
4. OLTL 736,000 (+38,000/-42,000)
5. B&B 722,000 (+16,000/+43,000)
6. AMC 709,000 (+86,000/-42,000)
7. ATWT 529,000 (+64,000/-13,000)
8. GL 449,000 (+47,000/-125,000)
Women 18-49 Rating
1. Y&R 1.7/11 (+.1/+.2)
2. GH 1.2/7 (+.1/-.2)
2. DAYS 1.2/7 (-.1/+.2)
4. AMC 1.1/7 (+.2/same)
4. OLTL 1.1/7 (same/-.1)
4. B&B 1.1/7 (same/+.1)
7. ATWT 0.8/5 (+.1/same)
8. GL 0.7/4 (+.1/-.2)