Y&R Hits New All-Time Low

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The bottom fell out for CBS Daytime's The Young and the Restless the week of July 13-17, 2009. (Source: Soap Opera Network) The sudser lost 313,000 total viewers over the previous week, resulting in a new all-time low in total viewers. Y&R dropped one-tenth of a ratings point in households, to tie it's all-time low in that demographic. The news only got worse for daytime's number one soap among women 18-49. Y&R lost two-tenths of a ratings point to tie its all-time low in the most coveted demo. Y&R's sister soap The Bold and the Beautiful lost 112,000 total viewers over the previous week. B&B dropped down one-tenth of a ratings point in households and also dropped among women 18-49, tying its all-time low in that demo.

Phillip

The viewer erosion continued for the Tiffany soaps as As The World Turns lost 109,000 viewers over the previous week. ATWT dropped one-tenth of a ratings point in households—tying it's all-time low— and among women 18-49. Guiding Light lost the least amount of total viewers for the CBS lineup, shedding only 33,000 watchers over the previous week. GL dropped one-tenth of a ratings point in households and held steady among women 18-49.

ABC's General Hospital picked up a little bit of steam, adding 77,000 total viewers over the previous week. GH went up one-tenth of a ratings point in households and held steady among women 18-49. All My Children added 25,000 total viewers over the previous week, and went up one-tenth of a ratings point in households. One Life to Live had the most total viewers of any ABC soap, but still managed to shed 3,000 watchers. OLTL held steady in households and among women 18-49.

Days of Our Lives dropped 98,000 total viewers over the previous week. DAYS also went down one-tenth of a ratings point in households and among women 18-49. DAYS, however, was the only daytime soap opera to have gained viewers year-to-date for the week of July 13-17. 

AMC, DAYS, OLTL and GH are all tied for third place. 

Ratings for the week July 13-17, 2009

(Compared to Last Week/Compared to Last Year)


Total Viewers

1. Y&R 4,603,000 (-313,000/-290,000) <----- new low (Previous low: 4,646,000 for May 19-23, 2008)

2. B&B 3,070,000 (-112,000/-310,000)

3. DAYS 2,585,000 (-98,000/+273,000)

4. OLTL 2,447,000 (-3,000/-210,000)

5. GH 2,402,000 (+77,000/-556,000)

6. AMC 2,395,000 (+25,000/-172,000)

7. ATWT 2,209,000 (-109,000/-362,000)

8. GL 1,958,000 (-33,000/-234,000)


HH

1. Y&R 3.4/11 (-.1/-.2) <------- ties low rating (Last time: June 15-19, 2009)

2. B&B 2.3/7 (-.1/-.2)

3. AMC 1.8/6 (+.1/-.2)

3. DAYS 1.8/6 (-.1/same) <------- ties low rating (Last time: September 15-19, 2008)

3. OLTL 1.8/6 (same/-.2) <------- ties low rating (Last time: July 6-10, 2009)

3. GH 1.8/5 (+.1/-.4)

7. ATWT 1.6/5 (-.1/-.3) <-------- ties low rating (Last time: June 22-26, 2009)

8. GL 1.4/5 (-.1/-.2)


Women 18-49 Viewers

1. Y&R 1,026,000 (-100,000/+3,000)

2. GH 799,000 (+34,000/-146,000)

3. DAYS 746,000 (-67,000/+77,000)

4. OLTL 727,000 (-11,000/-116,000)

5. AMC 687,000 (+19,000/-46,000)

6. B&B 667,000 (-62,000/-10,000)

7. ATWT 550,000 (-35,000/-97,000)

8. GL 476,000 (-20,000/-120,000)


Women 18-49 Rating

1. Y&R 1.5/11 (-.2/-.1) <-------- ties low rating (Last time: June 15-19, 2009)

2. GH 1.2/8 (same/-.2)

3. DAYS 1.1/7 (-.1/+.1)

3. OLTL 1.1/7 (same/-.2)

5. B&B 1.0/7 (-.1/same) <-------- ties low rating (Last time: June 15-19, 2009)

5. AMC 1.0/7 (same/-.1)

7. ATWT 0.8/5 (-.1/-.2)

8. GL 0.7/5 (same/-.2)