Legendary Writer Harding Lemay Speaks Out on Daytime's Youth Obsession

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In Part III of his interview with famed Another World writer Harding Pete Lemay, We Love Soaps interviewer extraordinaire Damon Jacobs asks the legend about the pressures he received from NBC to create storylines revolving around younger people during his second stint at AW.

PeteLemay

We Love Soaps: Had the pressure increased by then to make stories for younger people?

Harding Lemay: Yes. They wanted younger people on the show. And it doesn’t work. There’s no way of making it work. Younger people are interconnected with older people. And the conflicts all come between the older people and the younger people. Not only the conflicts, but the warm moments come from the older people and the younger people together. And you can use that. You can use all kinds of variety if you have generational stories. But you can not do it if it’s just young people. And it’s silly to limit yourself that way. They think that young people in the audience only want to watch young people. And that’s not true.

We Love Soaps: I don’t know where the producers get that. I wanted to see stories about Mac and Rachel and Iris. I wanted to see stories about Donna and Michael, and Sharlene and John and, of course, Ada. Not necessarily the young characters they threw up there.

Harding Lemay: And young people know they’re going to be old people eventually. You’re interested in what you’re going to be like when you’re older. But you couldn’t convince the network people. They think in terms of ratings, and demographics. It doesn’t work, obviously, because it’s ruined the medium.

I'm not a betting man, but my gut tells me had NBC and P&G simply STFU and let Lemay work his magic again Another World might just still be on the air.