In a statement to Cincinnati.com, Procter and Gamble spokeswoman Jeannie Tharrington gets real about As The World Turns' status at CBS. Tharrington admits while daytime television is a difficult genre, P&G is
dedicated to making the best show we can as long as we're on the air.
This comes on the heels of CBS President Nina Tassler being quoted by the New York Times last week at the Television Critics Association presentation in regards ATWT's precarious state on the network's lineup. Tharringtion also goes on to confirm what we have been reporting for months, CBS has a contract with P&G to continue airing ATWTfor the 2009-2010 television season.