Procter & Gamble Made 2.3 Billion In Revenue

CBS canceled Guiding Light, not P&G. This decision was made because of low ratings. Ratings that have steadily dropped over the last 5 years.

It would be a bad practice for P&G to funnel money into a division that has shown it cannot survive on it's own.

P&G will disgust me until the day I die for the way they treated Michael Zaslow.
3 wags of the finger followed by an extension of the middle for all involved for that one.

As sad as it is, tyrusb is absolutely right. They have shareholders to answer to, not soap fans.

CBS canceled Guiding Light, not P&G. This decision was made because of low ratings. Ratings that have steadily dropped over the last 5 years.

And P&G's choices did nothing to contribute to the ratings decline?

If P&G and the networks cared about there soaps which they don't; the way they have treated GL over the years they would give them a decent budget. They are doing everything they can to destroy the remaining soaps that they have ATWT and GH; I don't see how any soaps will survive with GH on the chopping block, AMC going to LA, Y&R renewed for 2 years but they are forcing the major actors to cut there salaries or be reoccurring status. Networks don’t care either, there getting to expensive to produce cutting budgets everywhere; no one wanted the daytime Emmys. Soaps are dying breed sad to say, they are doing everything they can to stay on the air with no help.

call me a conspiracy theorist but I believe deep down P&G didnt really care if GL survived or ATWT sure they didnt cancel the show themselves but they didnt lift a finger to help save it. Now you hear about some of the worst behind the scenes people at GL being brought to ATWT its bad business I just feel like they simply don't care. On a side note I can't help but wonder now after reading so much info about Crystal Chappells Venice if the sudden announcement of her going to Days was a way to tell the fans to stop having so much hope, that P&G arent doing anything, she tried to get them to do a websoap and they said no, I think it was her way of "shooting the perverbial finger" so to speak at them.

Seems to me that one of the biggest issues with GL was that it played in so many different time slots all around the country. In NYC it was on at 10am -- not a great spot for a daytime drama. This is what networks have traditionally done with programs they wanted to get rid of going back to the late 60s/early 70s when ABC had the bright idea of moving "Dark Shadows" to early morning when its prime audience -- young people -- were in school. It was done with other shows as well. P&G doesn't need the daytime dramas in the same way they used to -- advertising dollars are spent in different ways now and not just on "soap operas". They clearly want out but don't want to be responsible for pulling the plug, so they allow the networks to do their dirty work. But this is a genre that keeps rewarding people who fail at one show by hiring them for another. Why is it always the same names you hear as producers and writers? When the networks abandoned their training programs for writers, that was the beginning of the end.

P&G is the only one truly responsible for the demise of their soaps. I'm so sick of the FUCBS around some boards. It's P&G that failed to PRODUCE quality shows. And it suits them just fine that GL is gone and ATWT will follow.

They're all doing it. It's not just P&G. They are all trying to drive away the hardcore fans so there will be no one to complain when each individual plug (show) gets pulled, one by one...

It's no secret that P&G wants to get out of the "Soap Opera" business. Does anyone actually believe they looked very hard for a new home for GL? I don't! While CBS did cancel the show, P&G is not blameless for GL going down the way it did!

How B&B stay on the air with there over acting and there plastic barbies, it's the worst soap on the air not ATWT sorry B&B fans. I am not watching Let's make a deal, All GL fans sould not watch it, which on sites that I've been too plan to boycott it, watch GH as long as it last.

FUCK P&G I do not buy anymore of their products than I have to. They SUCK and I wish the worst on them !!!! Now P&G needs to sell the rights to GL and let someone that wants to revamp the show do so on another network !!!!

TeleNext...I mean P&G produced GL....I cannot believe they didnt intervene and fire Ellen Wheller and David Kreizman...So, I do hold P&G responsible for GL's demise...They could have produced a more quality show.

I'm going to agree with the original post and say it's P&G's fault not CBS. CBS doesn't produce GL or ATWT. It's P & G's show and they are responsible for what they put out. If you put out nonsense, no one will watch. What choice does CBS have but to cancel shows that do not perform.

It's was a different story back in the 70's and 80's P&G wanted The Edge of Night and Search for Tomorrow, so they made sure they found homes on another NETWORK for those shows.

Its true that P&G are to blame for the cancellation, they stood by and watched this show be destroyed little by little just like their doing now with ATWT. However I don't like how CBS treated GL this show had been on the air 72 years and they deserved a little respect, just because they arent CSI or some other cop show they paid their dues and deserved more than what they got.

Sorry people but this is a business, do yor really think that any of the executives at P&G care about GL they probably doesn't even know what it is. Low rated show causing them to lose money = cancellation bottom line.

You don't throw money into a sinking ship and daytime soap operas are sinking, and there is no other miracle network or buyer out there.

I agree, Jamey. Dig in their behinds for not saving GL. You would think having ATWT as their lone soap that they would pour money into it and do whatever they can, but of course not.

Yikes, here we go again. Yes, we can blame P&G for allowing GL to deteriorate as horribly as it has and for not doing anywhere near enough to make it good enough to be worth watching, but you can't blame them for not being willing to keep around a property that is currently bleeding money, regardless of why. Nor can you blame CBS for needing a cheaper replacement in GL's time slot. Neither P&G nor CBS are charities. It's not their job to keep a money-losing entity alive purely for the sake of nostalgia. If it can't survive on it's own merits, and GL clearly cannot anymore and hasn't been able to for three or four years, then it must go. Period.

BTW, Telenext really has nothing to do with this either. Telenext doesn't own GL or have the authority to make major decisions. P&G still owns GL and ATWT through Proctor & Gamble Productions. PGP outsourced the day-to-day operation of the shows to Telenext, an independent production company own by a French company. All Telenext can do is produce the shows using whatever money PGP gives them to do it and PGP only gives them what CBS is willing to pay to them for broadcast rights and CBS will only give PGP a cut of what they can get advertisers to pay to air their commercials during these shows.

Yes you should lay off and be grateful P&G is still in the soap business at all. If you don't understand why, ask anyone whose been laid off from a newspaper recently.