DAYS Surge: Did Passions Fans Follow Hartley to Salem? Record Lows for OLTL and AMC

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ABC Daytime had better hope all the relocating and high defining the Mouse House is doing works—and fast. Both One Life to Live and All My Children hit new all-time lows in total viewers the week of Aug. 24-28. (Source: SON). OLTL dropped 48,000 viewers over the previous week, yet managed to hold steady in households, tying the soap's all-time low for that demo. OLTL went down one-tenth of a point among women 18-49, tying its all-time low in that coveted demo as well. AMC lost 75,000 total viewers over the previous week, yet held steady in households, tying its all-time lowest rating in that demo. (Boy are those ABC ratings press releases a bunch of PR hog manure!)  AMC also went down one-tenth of a point among women 18-49, tying its all-time low in that demo.

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General Hospital lost more total viewers than its sister sudsers, but went up in the most coveted of demos. GH lost 91,000 total viewers over the previous week. GH also went down one-tenth of a ratings point in households, however ABC's flagship sudser actually increased one-tenth of a point among women 18-49. The soap, which took home the Outstanding Writing award at the Daytime Emmys this past weekend, has lost a staggering 362,000 viewers year-to-date, much more than any other soap opera. GH is also down a critical three-tenths of a ratings point in households.




Now for some good news. Days of Our Lives continues to hedge bets upward. The soap added 206,000 total viewers over the previous week, and is up 170,000 viewers year to date. Hmm, did fans of Passions beauty Lindsay Hartley follow her to Salem? Maybe Hartley should be added to the small list of daytime superstars who can still spike ratings? DAYS went up two-tenths of a ratings point in households (and is up two-tenths of a point year-to-date, without the help of any Olympics). DAYS is also up one-tenth of a ratings point among women 18-49.

Over at CBS, The Young and the Restless had a nice week. Daytime's top soap added 148,000 total viewers over the previous week. Y&R went up one-tenth of a ratings point in households and held steady among women 18-49. It sure would be nice to see Y&R hit a 4.0 again! Sister soap The Bold and the Beautiful had a rough week. B&B lost 235,000 total viewers over the previous week.This past year's Outstanding Soap, according to Emmy voters, dropped one-tenth of a point in households and held steady among women 18-49, tied at it's all-time low rating in that demo.

As The World Turns continued to show signs that Chris Goutman just might have removed his head from the sand, or his bottom. ATWT saw 74,000 viewers either tune back in or watch for the first time over the previous week. Unfortunately, the new eyeballs didn't help ATWT budge in either top demo. Closing in on its final lap, Guiding Light lost 40,000 total viewers, yet held steady in households.  GL went down one-tenth of a ratings point among women 18-49, tying it's all-time low in that demo.

Numbers are based on Live+Same Day ratings

Ratings for the week August 24-28, 2009

(Compared to Last Week/Compared to Last Year)

Total Viewers

1. Y&R 4,962,000 (+148,000/-188,000)

2. B&B 3,227,000 (-235,000/-128,000)

3. DAYS 2,761,000 (+206,000/+170,000)

4. GH 2,401,000 (-91,000/-362,000)

5. ATWT 2,397,000 (+74,000/-118,000)

6. OLTL 2,279,000 (-48,000/-231,000) <------ new low (Previous low: 2,288,000 for April 20-24, 2009)

7. AMC 2,208,000 (-75,000/-147,000) <------ new low (Previous low: 2,267,000 for August 18-22, 2008)

8. GL 2,012,000 (-40,000/-116,000)


HH

1. Y&R 3.5/12 (+.1/-.2)

2. B&B 2.3/8 (-.1/-.2)

3. DAYS 2.1/7 (+.2/+.2)

4. GH 1.8/6 (-.1/-.3)

4. OLTL 1.8/6 (same/-.1) <----- ties low rating (Last time: August 17-21, 2009)

6. AMC 1.7/6 (same/-.2) <----- ties low rating (Last time: August 17-21, 2009)

6. ATWT 1.7/6 (same/-.2)

8. GL 1.5/5 (same/same)


Women 18-49 Viewers

1. Y&R 1,028,000 (-13,000/-193,000)

2. DAYS 877,000 (+105,000/+115,000)

3. GH 807,000 (-9,000/-91,000)

4. OLTL 681,000 (-31,000/-142,000)

5. B&B 641,000 (-51,000/-141,000)

6. AMC 608,000 (-31,000/-118,000)

7. ATWT 523,000 (+25,000/-143,000)

8. GL 421,000 (-28,000/-162,000)


Women 18-49 Rating

1. Y&R 1.6/11 (same/-.3)

2. DAYS 1.3/9 (+.1/+.1)

3. GH 1.2/8 (same/-.2)

4. OLTL 1.0/7 (-.1/-.2) <----- ties low rating (Last time: August 10-14, 2009)

4. B&B 1.0/6 (same/-.2) <----- ties low rating (Last time: August 17-21, 2009)

6. AMC 0.9/6 (-.1/-.2) <----- ties low rating (Last time: June 22-26, 2009)

7. ATWT 0.8/5 (same/-.2)

8. GL 0.6/4 (-.1/-.3) <----- ties low rating (Last time: June 22-26, 2009)


Girls 12-17 Viewers

1. GH 52,000 (-9,000/+20,000)

2. DAYS 45,000 (-2,000/-1,000)

3. OLTL 35,000 (-2,000/-9,000)

4. Y&R 34,000 (-1,000/-2,000)

5. B&B 17,000 (-14,000/-1,000)

6. ATWT 14,000 (-4,000/-13,000)

7. GL 13,000 (+9,000/-15,000)

7. AMC 13,000 (-8,000/-21,000)


Women 18-34 Rating

1. Y&R 1.1/8 (+.2/+.1)

2. DAYS 0.9/6 (+.1/same)

2. OLTL 0.9/6 (+.1/+.1)

2. GH 0.9/5 (+.1/same)

5. AMC 0.8/5 (+.1/+.1)

6. B&B 0.6/4 (same/same)

7. ATWT 0.5/3 (+.1/same)

8. GL 0.4/2 (same/same