DAYS Surge: Did Passions Fans Follow Hartley to Salem? Record Lows for OLTL and AMC


ABC Daytime had better hope all the relocating and high defining the Mouse House is doing works—and fast. Both One Life to Live and All My Children hit new all-time lows in total viewers the week of Aug. 24-28. (Source: SON). OLTL dropped 48,000 viewers over the previous week, yet managed to hold steady in households, tying the soap’s all-time low for that demo. OLTL went down one-tenth of a point among women 18-49, tying its all-time low in that coveted demo as well. AMC lost 75,000 total viewers over the previous week, yet held steady in households, tying its all-time lowest rating in that demo. (Boy are those ABC ratings press releases a bunch of PR hog manure!)  AMC also went down one-tenth of a point among women 18-49, tying its all-time low in that demo.

General Hospital lost more total viewers than its sister sudsers, but went up in the most coveted of demos. GH lost 91,000 total viewers over the previous week. GH also went down one-tenth of a ratings point in households, however ABC’s flagship sudser actually increased one-tenth of a point among women 18-49. The soap, which took home the Outstanding Writing award at the Daytime Emmys this past weekend, has lost a staggering 362,000 viewers year-to-date, much more than any other soap opera. GH is also down a critical three-tenths of a ratings point in households.


Now for some good news. Days of Our Lives continues to hedge bets upward. The soap added 206,000 total viewers over the previous week, and is up 170,000 viewers year to date. Hmm, did fans of Passions beauty Lindsay Hartley follow her to Salem? Maybe Hartley should be added to the small list of daytime superstars who can still spike ratings? DAYS went up two-tenths of a ratings point in households (and is up two-tenths of a point year-to-date, without the help of any Olympics). DAYS is also up one-tenth of a ratings point among women 18-49.

Over at CBS, The Young and the Restless had a nice week. Daytime’s top soap added 148,000 total viewers over the previous week. Y&R went up one-tenth of a ratings point in households and held steady among women 18-49. It sure would be nice to see Y&R hit a 4.0 again! Sister soap The Bold and the Beautiful had a rough week. B&B lost 235,000 total viewers over the previous week.This past year’s Outstanding Soap, according to Emmy voters, dropped one-tenth of a point in households and held steady among women 18-49, tied at it’s all-time low rating in that demo.

As The World Turns continued to show signs that Chris Goutman just might have removed his head from the sand, or his bottom. ATWT saw 74,000 viewers either tune back in or watch for the first time over the previous week. Unfortunately, the new eyeballs didn’t help ATWT budge in either top demo. Closing in on its final lap, Guiding Light lost 40,000 total viewers, yet held steady in households.  GL went down one-tenth of a ratings point among women 18-49, tying it’s all-time low in that demo.

Numbers are based on Live+Same Day ratings

Ratings for the week August 24-28, 2009

(Compared to Last Week/Compared to Last Year)

Total Viewers
1. Y&R 4,962,000 (+148,000/-188,000)
2. B&B 3,227,000 (-235,000/-128,000)
3. DAYS 2,761,000 (+206,000/+170,000)
4. GH 2,401,000 (-91,000/-362,000)
5. ATWT 2,397,000 (+74,000/-118,000)
6. OLTL 2,279,000 (-48,000/-231,000) <—— new low (Previous low: 2,288,000 for April 20-24, 2009)
7. AMC 2,208,000 (-75,000/-147,000) <—— new low (Previous low: 2,267,000 for August 18-22, 2008)
8. GL 2,012,000 (-40,000/-116,000)

HH
1. Y&R 3.5/12 (+.1/-.2)
2. B&B 2.3/8 (-.1/-.2)
3. DAYS 2.1/7 (+.2/+.2)
4. GH 1.8/6 (-.1/-.3)
4. OLTL 1.8/6 (same/-.1) <—– ties low rating (Last time: August 17-21, 2009)
6. AMC 1.7/6 (same/-.2) <—– ties low rating (Last time: August 17-21, 2009)
6. ATWT 1.7/6 (same/-.2)
8. GL 1.5/5 (same/same)

Women 18-49 Viewers
1. Y&R 1,028,000 (-13,000/-193,000)
2. DAYS 877,000 (+105,000/+115,000)
3. GH 807,000 (-9,000/-91,000)
4. OLTL 681,000 (-31,000/-142,000)
5. B&B 641,000 (-51,000/-141,000)
6. AMC 608,000 (-31,000/-118,000)
7. ATWT 523,000 (+25,000/-143,000)
8. GL 421,000 (-28,000/-162,000)

Women 18-49 Rating
1. Y&R 1.6/11 (same/-.3)
2. DAYS 1.3/9 (+.1/+.1)
3. GH 1.2/8 (same/-.2)
4. OLTL 1.0/7 (-.1/-.2) <—– ties low rating (Last time: August 10-14, 2009)
4. B&B 1.0/6 (same/-.2) <—– ties low rating (Last time: August 17-21, 2009)
6. AMC 0.9/6 (-.1/-.2) <—– ties low rating (Last time: June 22-26, 2009)
7. ATWT 0.8/5 (same/-.2)
8. GL 0.6/4 (-.1/-.3) <—– ties low rating (Last time: June 22-26, 2009)

Girls 12-17 Viewers
1. GH 52,000 (-9,000/+20,000)
2. DAYS 45,000 (-2,000/-1,000)
3. OLTL 35,000 (-2,000/-9,000)
4. Y&R 34,000 (-1,000/-2,000)
5. B&B 17,000 (-14,000/-1,000)
6. ATWT 14,000 (-4,000/-13,000)
7. GL 13,000 (+9,000/-15,000)
7. AMC 13,000 (-8,000/-21,000)

Women 18-34 Rating
1. Y&R 1.1/8 (+.2/+.1)
2. DAYS 0.9/6 (+.1/same)
2. OLTL 0.9/6 (+.1/+.1)
2. GH 0.9/5 (+.1/same)
5. AMC 0.8/5 (+.1/+.1)
6. B&B 0.6/4 (same/same)
7. ATWT 0.5/3 (+.1/same)
8. GL 0.4/2 (same/same

35 Responses

  1. Profile photo of Dillon
    Dillon

    I for one have always loved Days, and this is great news. I hope this continues with the arrival of Carly and Viv

    Poor GH,, I guess its a sign of a little too late. Its sad that all he cares about is his coveted age range, because the overall picture is not looking good. I guess some fans just don’t care about doing things over they want history, and while I must commend them for mentioning people from GH past its all smells of desperation. It seems the baby steps aren’t working

  2. Profile photo of ladyofthelake
    ladyofthelake

    Just because ratings aren’t all that doesn’t mean that the show isn’t good. GH has been great lately. Poor nothing. The ratings system just does not work. More people watch soaps then are accounted for, it’s not a true representation of the people who watch.

  3. Profile photo of EricasEvilTwin
    EricasEvilTwin

    ICAM with LadyoftheLake. I am not a math genius, so maybe those of you that are can help me. With only 8000 households participating, which amounts to 160 per state, how many would have to turn on a show to go from say OLTL’s ratings to say GH’s ratings (I use that because OLTL is on here at 2 and gh at 3) My point is are we talking about 10 households? 5 households? Putting YR and BB in a separate category for a moment because there is such a steep jump between 2 and 3, with a sample size this small, how many nielsen viewers separate DAYS at #3 (roughly 2.7mil) and GL at roughly 2mil).

    Also, as I understand it GH and YR are the two shows that get most tivoed. I know that doesnt reflect ad dollars, but I am sure the execs look at that.

  4. Profile photo of disillusioned GH fan
    disillusioned GH fan

    Well, as I always say, it’s the year to date numbers that matter. The shifts week to week are over dramatized in the industry a tad to much.

    This past week has been a major upheaval for the ratings game with college students moving off to college and the coveted 12-17 year old girl viewers going back to primary school! Of course the ratings are going to tank this week.

    Whats telling is that year to date GH is down 362k and OLTL is down 231k in viewers! For OLTL, it is- it’s lowest year to date numbers, but for GH, what was their lowest year to date numbers? Has there been any increase in that Y.T.D. number overall?

  5. Profile photo of
    AlistairCrane

    I tuned in for Lindsay, but tuned out this week when I saw the sad state of the stories on this show. Who the hell are half the people on Days?!

  6. Profile photo of KMRDaytime
    KMRDaytime

    As long as OLTL keeps ahead of AMC in the ratings I am happy — I know OLTL is the least favorite stepchild at ABC and with the grumblings of a possible soap cancellation I don’t want Frons to have the excuse to cancel the most consistently well-written soap on ABC. There was a time I followed every show on all the stations because I wanted to and now I can only sit through OLTL and Y&R…

  7. Profile photo of josser
    josser

    Unless Lindsay is crying GIANT crocodile tears, I’m not watching….;-)

    But here’s the real question: What the heck is wrong with people who are abandoning OLTL???? It’s a great show!

  8. Profile photo of RCLGuard
    RCLGuard

    Hey THEBEST…she’s MY Lindsay. ;-)

    I’m just sitting back and soaking it all in. Lindsay, Galen, Eric. I’m in soap heaven. Lindsay has faithful followers. I even DVR’d that crappy episode of CSI just to watch her 2 minutes of screen time. DAYS needs to get rid of the teen set and bring back a good old-timer. But with Carly and Viv coming, the ratings are just going to rocket. B&B better watch out, that 2nd spot is up for grabs.

  9. Profile photo of nathan77
    nathan77

    Yeah I have to say, Days could EASILY take over the number two spot with the arrival of Chappell and Sorel. And I say good for them, for bringing in some dynamos like that at this critical time for soaps.

    Sigh…hanging in there for the final stretch of GL. :(

  10. Profile photo of ladyofthelake
    ladyofthelake

    I’m gonna tune in for Carly and Viv for sure and I dropped Days years ago, but I loved Carly. I do see Days taking the #2 spot for sure. CC’s fans from Guiding Light will tune in for sure, even if they have never seen Days again.

    I was hoping Lindsay would release an album or something, she’s got a great voice.

  11. Profile photo of siomonstuart2003
    siomonstuart2003

    AMC is horrible and relocating to LA is going to do good if the writing still sucks donkey you know what. OLTL is the little show that could and it is the red headed stepchild of the ABC soaps and do it on a little budget while GH get the whole enchilada and the ratings still is falling.

    Y&R is just terrible, sorry but the writing and plots are just soso. Y&R is a character driven soap and the holes in the plots is wide you can drive a truck through it and the some of the characters are so boring that I fall asleep watch the show.

    Days is ok and can’t wait for Crystal return. Lindsay is great and I glad she isn’t crying every damn time and she is having fun with the role and with her former costars.

  12. Profile photo of BigDede
    BigDede

    Wait I’m confused, I thought with the JaSam reunion the ratings were suppose to go though the roof? I thought all 100 million of the JaSam fans was going to tune in and there was going to be a rating surge. Oh well.

    As long as Patty is on Y&R, I am glued. I love that crazy lady. And to see Paul and his sexy specs, great!

  13. Profile photo of EricasEvilTwin
    EricasEvilTwin

    Or maybe some of the JaSam fans gave up and left during the two boring ass years that were Liarson, since the ratings dropped off during that time period. Or maybe one couple does not in and of itself result in better ratings, like most of the JaSam fans have been saying for eons, and this is a combination of the continuing downward trend across the board and the increase of alternative outlets for viewing that arent counted in the nielsons (ie: dvr and internet)

    Sigh>>>> I just knew when the ratings didnt jump ten fold it would be an excuse for more JaSam bashing. Read the threads, the majority of posters, some even die hard J/L fans, have said the show is getting better. But the fact is that quality and viewership doesnt always go hand and hand. If they did, AMC would be well below OLTL in the ratings, but they are neck and neck. Plus, sometimes when the quality drops it takes time to rebuild. JG just got added to the writing staff. Lets see what impact he has after his stuff has had a chance to air. I am cautiously optimistic that the stunt (the Carnival) will pull people in and the writing will hopefully keep them. All fanbases better hope it works because if we arent careful there wont be a show left to argue about.

  14. Profile photo of JaSamLover
    JaSamLover

    Or maybe one couple does not in and of itself result in better ratings, like most of the JaSam fans have been saying for eons, and this is a combination of the continuing downward trend across the board and the increase of alternative outlets for viewing that arent counted in the nielsons
    ————————————————————–

    IA SO hard EET. I was completely heartbroken/annoyed/PISSED OFF when JaSam was shattered, but I didn’t tune out. I continued to watch GH. At least, at first [before it got really bad].

    I think it’s ridiculous to think that the followers of ONE specific couple contribute to a huge drop, or surge, in viewers. And that goes for JaSam OR Liason.

  15. Profile photo of tonyjets02
    tonyjets02

    OLTL was sooooo boring last week…Zzzzz!!!!!

    – Marty as Todd’s therapist was awesome but it was only one episode. That sucked! It could have been made into a full length storyline. Todd needs more than just one session.

    – Stacy/Kim/Rex/Gigi/Schuyler/Shane, please go away and take Cole and John and his Pirates of the Caribbean lunch box.

    – Ron C. needs to stop recycling stories. Viki running for mayor reminds me of her storyline from the eighties. But I’ll still take it because any episode with Viki is a good episode.

    – Dorian’s role in the mayor re-election campaign reminds me of when she got into trouble with Herb Callison when he was elected mayor. I hate this mayor gut but I love that Justin is his son. Anyway, speed things up Ron and bring on the Dorian vs. Viki mayoral race!!!!!

    – David is not the same David that strolled into town years earlier. Ron has destroyed him along with Rex, Starr, and Blair. What a waste. At least he’s funny. Also why is Renee and Nigel not involved in this reality show storyline. Nigel and David would be crazy hilarious together. Can you imagine?

    – The Rachel and Greg scenes were so forced. I didn’t like it. I don’t like Rachel anyway, she’s a useless character.

    – Blair needs to get a life and stop snooping around in Tea’s business. Why is Blair being written the way she is? No wonder viewers tune out. Can we get more of her and Addie? Blair needs to find her father because she has some serious man issues.

    – ABC, you cast the wrong Ross Rayburn. His reappearance was so extremely boring and there was absolutely no chemistry with him and Blair. I watched the original Ross and Michael Lowry is to goody two shoes for the role. R.C. needs to leave most of the past failed storylines in the past. And if Tea’s secret is just that she’s married well that was lame.

    – Layla-PERFORMER OF THE WEEK. The one episode where she confronted Fish was phenomenal. But the episodes after were so bad. I couldn’t believe a hurt Layla would forgive Fish so fast even though she understood he was in pain. She didn’t even mention that he could have been bisexual. Nope she flat out told Fish – “You’re Gay!” Yeah right.

    – I love Langston/Markko/Ford!!!!!

    – Even with all the shirtless guys this week on OLTL, the ratings were still down? Hmmmm….., maybe ya’ll should focus on the writing and acting.

  16. Profile photo of EricasEvilTwin
    EricasEvilTwin

    He came in to see his reg. therapist and the reg. therapist had left. Marty was the replacement (we saw her get reinstated the week before) He wanted to leave and she said no.

    But yeah her encouragement was to tell Tea how he felt. It made me throw up a little in my mouth. Plus I thought it was a little silly that she was acting like she and Tea were the great loves of Todd’s life, ignoring the fact that he married Blair a billion times and obviously was at some point able to profess his feelings to her.

  17. Profile photo of cokeyloveshersoaps
    cokeyloveshersoaps

    OLTL,YNR and Days are my favs i will always watch them live B&B,ATWTS i only watch clips of and i would watch AMC over GH any day of the week. I am sick and tired of the jasam vs liason crap i want some new exciting men on this show i hate jason and sonny. I think what some fans mean about jasam and ratings is because some of the message boards that i go to both fanbases play the “our couple” will bring in ratings game it is so damn annoying you would think that they were the only people on this show guza really needs to write for the whole cast and not just twice a year

  18. Profile photo of season1217
    season1217

    He came in to see his reg. therapist and the reg. therapist had left. Marty was the replacement (we saw her get reinstated the week before) He wanted to leave and she said no. But yeah her encouragement was to tell Tea how he felt. It made me throw up a little in my mouth. Plus I thought it was a little silly that she was acting like she and Tea were the great loves of Todd’s life, ignoring the fact that he married Blair a billion times and obviously was at some point able to profess his feelings to her.

    See, I heard about that a few days ago and commented on it on Facebook but I read this and I could eat a Buick right now!

  19. Profile photo of ladyofthelake
    ladyofthelake

    You know GH ratings wouldn’t of gone up either if they put Liason back together. I don’t mind Jason/Sam (not a fan of the couple or characters) but they have a past, they both did each other wrong, it’s a soap, couples break up and make up many times and then some. The ratings system doesn not judge any show right. These fan wars are getting old.

    Right on EET. Though I’m not agreeing that OLTL is high quality, lol. Though it is better than AMC for sure.

  20. Profile photo of EricasEvilTwin
    EricasEvilTwin

    Lady LOL no, I dont think OLTL is as great as the general consensus believes it to be. I just think its much better than AMC. Of course, thats not exactly a high bar being set LOL. AMC is a serious train wreck. VI is amazing and the baby Trevor story is pretty good, but the rest of it – YIKES.

    OLTL has a bunch of bad storylines, but I love all things Cramer (except Blairs obsession with Todd) and the budding relationship between Cristian and Layla, the Kish stuff and most of the Matthew stuff.

  21. Profile photo of Dariclone
    Dariclone

    I didn’t switch to Days for Lindsay, but I probably will switch eventually. I’m so through eith AMC right now, I’m not even kidding. I haven’t watched it since Tuesday and I’m pretty much don’t care.
    I can’t agree with those of you that say OLTL is going down the tubes, I think it’s as great as ever. I didn’t think that the Todd/Marty therepy session was *to* far fetched. I thought Marty didn’t mention Blair because Todd was really only concerned with Tea during the session. I’m even starting to love Todd/Tea!
    The only thing I don’t like is the Russian mobsters with Starr and Cole. *Way* too far fetched.

  22. Profile photo of Scout
    Scout

    siomonstuart2003 said: “I think that fans just fed up with the politics of the soap industry and just tuning out.”

    I’m not sure the average viewer knows or cares about the backstage politics. I think they are just fed up with bad and nonsensical storylines.

    How many characters can come back from the dead before people just get sick of it and tune out? And when I see a who’s-the-daddy storyline coming at me, I flee for the hills!

  23. Profile photo of JJ2009
    JJ2009

    Ummmmm….Bo and Hope, Peter and Kristian dominated the week. Perhaps (and I know some PASSIONS fans have a hard time with this), the talented vets are the reason the ratings soared. I doubt it was Ms. Hartley. She and her castmates are actually causing lots of resentment because Tomlin is “in your face” with getting DAYS to look like PASSIONS. Last week we had a break from the PASSIONS crew. Ratings soared. When Carly and Viv come back and interact with DAYS vets, ratings will soar.

  24. Profile photo of siomonstuart2003
    siomonstuart2003

    Last post,thats why this industry is dying. Not only the bad s/ls but backstage politics as well. It is who is the headwriters favorites or which network boss likes you or not, not what the fans like because if they care about the fans like, we wouldn’t get the crap that is on now. The DC gang will testify that politics on the soaps is ruining the genre.

  25. Profile photo of Johnathon
    Johnathon

    Okay i can’t read all of these comments (YOU PEOPLE TALK TO MUCH!) but just wanted to say yea i think Passions fans did follow Hartley to Days, I know having Days be passions 2.0 has really helped make me enjoy this show more, and anything that takes time away from that Chloe mess i am happy lol.

  26. Profile photo of daisyclover1938
    daisyclover1938

    I keep forgetting to mentiong: The fact that GH went online at abc.com in January may have something to do with it’s continued decline in ratings. Wasn’t GL the first soap to air episodes online?

    btw, the latest ratings came out – some gains, but AMC and OLTL – ouch.

  27. Profile photo of ConqueringBlue
    ConqueringBlue

    Submitted by EricasEvilTwin:

    Or maybe one couple does not in and of itself result in better ratings, like most of the JaSam fans have been saying for eons, and this is a combination of the continuing downward trend across the board and the increase of alternative outlets for viewing that arent counted in the nielsons (ie: dvr and internet)

    ——–

    I think, in terms of GH, if GF or VM returned, they would actually bring in ratings, that has been proven in the past many times by their returns. Sadly, I’m not sure anyone else on GH right now has that kind of power. Although, since TPTB have catered so long to Sonny and Jason fans, they’d probably lose a huge chunk of their audience of these two were ever to leave the show. OR, all the people who left because they were tired of the mob show may return, but that is a huge maybe.

    Right now, I wish VM would return if only to drag Sonny out of this madness with Claudia. Then maybe they can ride off into the sunset together, pleasing the former S&B fans, AND relieving this show of the character of Sonny Corinthos.

    As for Days, I’m thrilled to see it spiking in the ratings, and I’m so excited for Carly and Vivian’s returns. I can sort of see that TPTB are prepping for Carly’s return, with things a little tense between Bo and Hope right now. I wouldn’t even mind of they threw Justin into this little triangle and turned it into a quad. The biggest weakness on DOOL, IMO, is the teen set. The kid who plays Will is a terrible actor (I really liked the previous guy, but I think he may be on Degrassi now?), I’m still not really that fond of Mia. The only one I actually like is the guy who plays Chad, who really isn’t that bad of an actor, and I think given some time may be able to improve. I think it’s time they recast Will though. This guy isn’t cutting it, and out of the whole teen set, he’s the only one with a connection to Days history, being Sami and Lucas’s son. He’s just way too boring, it’s too bad Days couldn’t find a standout like Drew Garrett.

Leave a Reply