GH Climbs; OLTL Hits New Low

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I'm a bit late posting the ratings this week, and once I finally saw them, I almost wished I could pretend the week of August 31-Sept. 4 didn't happen (Source: SON). Okay, so let's start with the bad news, daytime's best soap opera by far, ABC's One Life to Live hit a new low in households, dropping one-tenth of a point in that demographic. OLTL stayed the same over the previous week among women 18-49— tied at its all-time low in that demo— yet managed to add 27,000 total viewers. Sigh. WATCH ONE LIFE TO LIVE PEOPLE! 

SonnyandDante

On the same network dial, the West Coast-bound All My Children went up 72,000 total viewers, but stayed the same in households, tied at it's all-time low. Pine Valley, 90210 also held steady among women 18-49, tied at it's al-time low in that demo as well. The news was much better for AMC and OLTL's big sister sudser. General Hospital added 56,000 total viewers over the previous week, and went up one-tenth of a ratings point in both households and among women 18-49.

Over at CBS, The Young and the Restless bled out 162,000 total viewers over the previous week, and dropped one-tenth of a ratings point among women 18-49, tying its all-time low in that coveted demographic. Y&R did manage to hold steady in households at a 3.5. They better get Drucilla, Sheila, or Jesus back to Genoa City soon! The number one soap only posting a consistent 3.5 doesn't exactly bode well for the industry as a whole.

Y&R's sister soap The Bold and the Beautiful added 33,000 total viewers over the previous week. B&B went up one-tenth of a ratings point in households, but stayed the same among women 18-49, tied at it's all-time low for that demographic.

As The World Turns saw mixed results for the week. While the soap gained 1,000 total viewers, and went up one-tenth of a point in households, the Procter and Gamble sudser dropped one-tenth of a point among women 18-49, tying it's all-time low in that demo. ATWT, however is above ABC's All My Children and One Life to Live in total viewers and households, and is thisclose to catching up to General Hospital in those demos. If ATWT could figure out a way to boost their numbers among women 18-49 they just might be a contender, in all be it a pretty sad horse race.

Elder statessoap Guiding Light, continued to lure back lapsed viewers, tuning in to see the stories of the Bauers, Reardons,  Spauldings, Coopers and Lewises come head to a close. GL added 86,000 total viewers, and was the only CBS soap opera up year-to-date in total viewers. That's almost ironic enough for Alanis to write a song about it! GL also went up one-tenth of a point in households, yet dropped one-tenth of a point among women 18-49, tying its all-time low.

NBC's lone sudser Days of Our Lives lost out in all three top demos. DAYS went down 49,000 total viewers, and dropped one-tenth of a point in households and among women 18-49. DAYS is, however, up year-to-date a whopping 160,000 total viewers. DAYS is also the only soap up year-to-date among women 18-49, which is the demo Madison Avenue craves the most.  Carly (Crystal Chappell) and a Aunt Viv (Louise Sorel) couldn't be coming back to Salem at a better time!



Numbers are based on Live+Same Day ratings

Total Viewers

1. Y&R 4,800,000 (-162,000/-311,000)

2. B&B 3,260,000 (+33,000/-180,000)

3. DAYS 2,712,000 (-49,000/+160,000)

4. GH 2,457,000 (+56,000/-218,000)

5. ATWT 2,398,000 (+1,000/-132,000)

6. OLTL 2,306,000 (+27,000/-165,000)

7. AMC 2,280,000 (+72,000/-230,000)

8. GL 2,098,000 (+86,000/+21,000)

HH

1. Y&R 3.5/12 (same/-.3)

2. B&B 2.4/8 (+.1/-.2)

3. DAYS 2.0/7 (-.1/same)

4. GH 1.9/6 (+.1/-.2)

5. ATWT 1.8/6 (+.1/-.2)

6. OLTL 1.7/6 (-.1/-.2) <—– new low (Previous low: 1.8/6 for August 24-28, 2009)

6. AMC 1.7/6 (same/-.2) <—– ties low (Last time: August 24-28, 2009)

8. GL 1.6/5 (+.1/+.1)

Women 18-49 Viewers

1. Y&R 989,000 (-39,000/-162,000)

2. GH 835,000 (+28,000/-75,000)

3. DAYS 772,000 (-105,000/+11,000)

4. OLTL 676,000 (-5,000/-141,000)

5. B&B 631,000 (-10,000/-89,000)

6. AMC 617,000 (+9,000/-185,000)

7. ATWT 477,000 (-46,000/-182,000)

8. GL 409,000 (-12,000/-122,000)

Women 18-49 Rating

1. Y&R 1.5/10 (-.1/-.2) <——- ties low (Last time: July 13-17, 2009)

2. GH 1.3/8 (+.1/-.1)

3. DAYS 1.2/8 (-.1/+.1)

4. OLTL 1.0/7 (same/-.2) <—— ties low (Last time: August 24-28, 2009)

4. B&B 1.0/6 (same/-.1) <——- ties low (Last time: August 24-28, 2009)

6. AMC 0.9/6 (same/-.3) <——- ties low (Last time: August 24-28, 2009)

7. ATWT 0.7/5 (-.1/-.3) <——- ties low (Last time: June 22-26, 2009)

8. GL 0.6/4 (same/-.2) <——– ties low (Last time: August 24-28, 2009)

Girls 12-17 Viewers

1. GH 45,000 (-7,000/+24,000)

2. OLTL 33,000 (-2,000/+8,000)

3. Y&R 32,000 (-2,000/+18,000)

4. GL 31,000 (+18,000/+25,000)

5. ATWT 27,000 (+13,000/+17,000)

6. B&B 22,000 (+5,000/+11,000)

7. DAYS 19,000 (-26,000/+7,000)

8. AMC 15,000 (+2,000/-7,000)

Women 18-34 Rating

1. Y&R 1.0/7 (-.1/same)

2. DAYS 0.9/6 (same/same)

3. AMC 0.8/5 (same/same)

3. GH 0.8/5 (-.1/-.1)

3. OLTL 0.8/5 (-.1/same)

6. B&B 0.7/5 (+.1/+.1)

7. ATWT 0.6/4 (+.1/same)

8. GL 0.4/3 (same/same)

Men 18+ Viewers

1. Y&R 1,098,000 (-43,000/-216,000)

2. B&B 702,000 (+32,000/-169,000)

3. DAYS 535,000 (-30,000/+6,000)

4. ATWT 490,000 (+18,000/-46,000)

5. GL 455,000 (+33,000/+13,000)

6. AMC 447,000 (-16,000/-43,000)

7. GH 427,000 (+15,000/-22,000)

8. OLTL 405,000 (+1,000/-46,000)