Who says you can't lure lapsed soap fans back? All it takes really is cancelling a sudser and droves of people will tune in for the final week. (Source: SON) That's what happened the week of Sept. 14-18, when a whopping 512,000 extra people watched Guiding Light head to the Great Soap Opera Museum in the Sky. This helped GL's year-to-date numbers as well, allowing the cancelled sudser to go up 547,000 viewers over this time last year. Well, at least P&G got to sell a few more bottles of Palmolive. They do make Palmolive right?
Demographically speaking, GL went up an insane four-tenths of a rating point for a 1.9, tying the soap with AMC in households and kicking As The World Turns boo tay. GL also went up three-tenths of a point among women 18-49. All-in-all a very good turn out for daytime's grande dame!
More eyeballs tuning in to CBS for GL's last week seemed to help the sudser's lineup mates as well. The Young and the Restless managed to get over five million viewers for the week. Y&R is also up year-to-date 239,000.Y&R held steady in households at a 3.6. Y&R also managed to hold steady among women 18-49. If someone would pen a juicy, soapy storyline for Y&R's black characters, and stop with all the depressing, macabre bull ish, I am convinced the show would get back over a 4.0. Hey Auntie Ri Ri, here are some movies for you to rent at Blockbuster this weekend: Boomerang, Waiting to Exhale, Eve's Bayou, Soul Food, Love Jones, Love & Basketball and How Stella Got Her Groove Back. Your late, great daddy-in-law hooked millions of fans with Y&R's mocha Peyton Place stories for Dru, Malcolm, Neil and Liv. Sorry, we expect more from his heiress apparent.
Sister, or should that be brother-in-law soap The Bold and the Beautiful, added 116,000 viewers over the previous week. B&B held steady in households, but went down one-tenth of a ratings point in the coveted women 18-49 demo, tying its all-time low in that demo. The last P&G soap standing, As The World Turns, saw 140,000 new or lapsed viewers tune back in the week of Sept 14-18. Too bad it didn't help the soap in the demos, which I am forever being told is all the networks look at. ATWT stayed the same in households and among women 18-49, and officially became the lowest rated soap opera on daytime television. Chris Goutman just speed dialed Genie Francis to ask to her to play a madam/circus clown in Oakdale for 13 weeks.
Days of Our Lives continued to prove it is the mother freaking soap opera to beat, in terms of consistent ratings gains. DAYS added 150,000 total viewers and is up year-to-date 547,000 viewers. DAYS also went up one-tenth of a point in households, and is up an inspiring three-tenths of a point year-to-date in that demo. More importantly, DAYS went up two-tenths of a point among women 18-49, and is up three-tenth of a point in this most looked at ranking year-to-date!
Bad news for ABC's flagship soap this week. General Hospital lost 85,000 total viewers. GH also went down one-tenth of a point in households and women 18-49 respectively. GH is down year-to-date in both of those demos two-tenths of a point. Looks like viewers overall weren't as impressed by the carnival and its aftermath as we were here at DC. Port Charles, we have a problem!
Showing that nothing in the soap world makes a lick of sense, the increasingly-abysmal All My Children saw an increase of 137,000 bad television lovers. AMC is up year-to-date 68,000 total viewers. AMC stayed the same in households, but went up one-tenth of a point among women 18-49. Daytime's best soap opera, One Life to Live, went up 83,000 total viewers over the previous week. OLTL also went up one-tenth of a point in households (tying General Hospital, sans splashy promo campaign I might add) and held steady among women 18-49, tied with the soon-to-be relocating AMC. What does it say about ABC Daytime that GH's heavily-pimped storylines continue to garner less interest than its sister soaps? Inquiring minds in need of Ritalin wanna know! WATCH ONE LIFE TO LIVE!
Total Viewers (versus last week/last year)
1. Y&R 5,002,000 (+4,000/+239,000)
2. B&B 3,346,000 (+116,000/-152,000)
3. DAYS 2,870,000 (+150,000/+547,000)
4. GH 2,702,000 (-85,000/-230,000)
5. GL 2,602,000 (+512,000/+572,000)
6. AMC 2,598,000 (+137,000/+68,000)
7. OLTL 2,562,000 (+83,000/+2,000)
8. ATWT 2,488,000 (+140,000/-149,000)
Household Rating (versus last week/last year)
1. Y&R 3.6/13 (same/+.1)
2. B&B 2.4/8 (same/-.2)
3. DAYS 2.1/7 (+.1/+.3)
4. OLTL 2.0/7 (+.1/same)
4. GH 2.0/6 (-.1/-.2)
6. AMC 1.9/7 (same/same)
6. GL 1.9/6 (+.4/+.4)
8. ATWT 1.8/6 (same/-.2)
Women 18-49 Rating
1. Y&R 1.7/11 (same/same)
2. DAYS 1.4/9 (+.2/+.3)
3. GH 1.3/8 (-.1/-.2)
4. AMC 1.1/7 (+.1/-.1)
4. OLTL 1.1/7 (same/-.2)
6. B&B 1.0/7 (-.1/-.3) <------- ties low rating (Last time: August 31 - September 4, 2009)
6. GL 1.0/6 (+.3/+.1)
8. ATWT 0.8/5 (same/-.3)
Women 18-49 Viewers
1. Y&R 1,118,000 (-5,000/-15,000)
2. DAYS 901,000 (+132,000/+192,000)
3. GH 868,000 (-63,000/-130,000)
4. OLTL 758,000 (+10,000/-91,000)
5. AMC 729,000 (+72,000/-59,000)
6. B&B 676,000 (-23,000/-158,000)
7. GL 637,000 (+152,000/+62,000)
8. ATWT 553,000 (-3,000/-194,000)