The Young and the Restless KILLS in Total Viewers and Demos!

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Sing my name, Patty, Patty. First the good news. CBS Daytime's The Young and the Restless SKYROCKETED the week of Sep. 21-25. Y&R gained a whopping 276,000 total viewers and was watched by almost 5.3 million people for the week!  Y&R went up two-tenths of a point for a 3.8 in households, and held steady among women 18-49. Sister soap The Bold and the Beautiful went up 40,000 total viewers, and increased one-tenth of a ratings point in households. B&B isn't doing so good in the coveted women 18-49 demo, however. The soap is in next to last place in that demo (tied with its lowest rating ever), just above the ancient skewing-As The World Turns. Speaking of ATWT, the Chris Goutman-helmed sudser wasn't at the bottom in total viewers for a second week in a row, as many—including myself— expected it would be. ATWT, which gained 66,000 total viewers, actually beat both All My Children and One Life to Live in total viewers. ATWT went up one-tenth of a point in households, but stayed the same among women 18-49, holding the last place in that demo.




Over at ABC, General Hospital started to stagnate a bit. The sudser lost 32,000 total viewers, and didn't budge in households or among women 18-49. Creative disaster All My Children saw 76,000 people become smart enough to change the channel.  AMC did manage to go up one-tenth of a point in households, and is up two-tenths of a point year-to-date in that demographic. AMC is tied with GH for fourth place in households. Pine Valley, 90210 held steady among women 18-49. Now for the bad news. One Life to Live—daytime's best soap opera currently on the air—was the least watched daytime drama  among total viewers for the week of Sept 21-25. The story wasn't much better for Llanview lovers when you take a look at households. OLTL is tied with ATWT in last place in the demo. The silver lining is, OLTL went up one-tenth of a ratings point among women 18-49, and is beating AMC in that coveted demo. WATCH ONE LIFE TO LIVE!

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Days of Our Lives started to slide a bit (Crystal Chappell couldn't arrive at a better time!). The little-soap-that-could lost 6,000 total viewers and stayed the same in households. DAYS also went down one-tenth of a ratings point among women 18-49, however the soap is still up for the year two-tenths of a point in households and among women 18-49.

Total Viewers

1. Y&R 5,278,000 (+276,000/+83,000)

2. B&B 3,386,000 (+40,000/-226,000)

3. DAYS 2,864,000 (-6,000/+293,000)

4. GH 2,670,000 (-32,000/-111,000)

5. ATWT 2,554,000 (+66,000/-180,000)

6. AMC 2,522,000 (-76,000/+179,000)

7. OLTL 2,462,000 (-100,000/-15,000)


HH

1. Y&R 3.8/13 (+.2/+.1)

2. B&B 2.5/8 (+.1/-.1)

3. DAYS 2.1/7 (same/+.2)

4. AMC 2.0/7 (+.1/+.2)

4. GH 2.0/6 (same/-.2)

6. OLTL 1.9/7 (-.1/same)

6. ATWT 1.9/6 (+.1/-.1)


Women 18-49 Viewers

1. Y&R 1,142,000 (+24,000/-29,000)

2. GH 872,000 (+4,000/-75,000)

3. DAYS 861,000 (-40,000/+111,000)

4. OLTL 772,000 (+14,000/-20,000)

5. AMC 747,000 (+18,000/+11,000)

6. B&B 674,000 (-2,000/-162,000)

7. ATWT 556,000 (+3,000/-151,000)


Women 18-49 Rating

1. Y&R 1.7/11 (same/-.1)

2. GH 1.3/8 (same/-.1)

2. DAYS 1.3/8 (-.1/+.2)

4. OLTL 1.2/7 (+.1/same)

5. AMC 1.1/7 (same/same)

6. B&B 1.0/6 (same/-.3) <------- ties low rating (Last time: September 14-18, 2009)

7. ATWT 0.8/5 (same/-.3)


Girls 12-17 Viewers

1. GH 43,000 (-3,000/+30,000)

2. DAYS 31,000 (+8,000/+2,000)

3. Y&R 29,000 (+8,000/-32,000)

4. OLTL 26,000 (same/+14,000)

5. ATWT 24,000 (+8,000/-6,000)

6. B&B 23,000 (+12,000/-16,000)

7. AMC 15,000 (+6,000/-6,000)


Women 18-34 Rating

1. Y&R 1.1/7 (-.1/+.1)

2. DAYS 1.0/7 (+.1/+.1)

2. GH 1.0/6 (+.1/same)

4. OLTL 0.9/6 (same/+.1)

5. AMC 0.8/5 (-.1/+.1)

6. B&B 0.6/4 (-.1/-.1)

7. ATWT 0.5/3 (same/same)

Photo by PR Photos