Hollyoaks Comes to You Tube




If the web is the wave of the future, then  Channel 4 on Demand (4oD) is securing its foothold by making a deal with YouTube to carry all of its online content. According to Digital Spy, the network will be,
Launching in the "coming months", the arrangement will see all Channel 4 programming arrive on YouTube "shortly" after the televised transmissions. Users on the site will also be able to access over 3,000 hours of long-form content from the Channel 4 archive.
 

Channel 4 is home to the hit soap Hollyoaks, which means viewers worldwide will be able to tune in.

Although there are several web series available on YouTube, this is the first time a broadcaster anywhere in the world has made a deal to put all of its commissioned content online. How will the network pick up revenue on a free site? Don't worry, that base has been covered.

When 4oD fully launches on YouTube in early 2010, Channel 4 will use advertising to draw a revenue stream from the free-to-view content. However, the deal is non-exclusive, meaning that the catch-up service will remain available on Channel's 4's own website and third-party platforms.
 

How is this significant? With American soaps on the ropes, it is very possible that 4oD, if successful, will open the doors of opportunity for others to follow suit. Read the full article HERE.


Comments

soapjunkie88's picture
Member since:
3 July 2008
Last activity:
1 day 18 hours

Love me some "Hollyoaks". That's great news. I used to follow it while fans put it up on YT for some time. If it's not delimited for UK people I would start watching again.
BTW, wouldn't mind when BBC does the same for "EastEnders". Tongue

Member since:
26 February 2009
Last activity:
1 year 35 weeks

I wonder if Americans can see this.

I also wonder if this will do what happened with Eastenders -- the many, many detailed, well-edited clips that many fans put together were taken down, replaced by a bare bones channel which has tiny fractions of clips everyone has already seen anyway.

Darren Lomas's picture
Member since:
27 June 2008
Last activity:
43 weeks 2 days

It is a shame that Hollyoaks is the first to be featured - it really sucks :P It's aimed at children/teens and the majority of the cast are young hair models...

Coronation Street is a much better UK soap, as is EastEnders (although I choose not to watch dreary EE).

Member since:
16 October 2009
Last activity:
4 years 26 weeks

Hi,

I am from the UK and watch some US soaps online - I think like you say, the future of soaps could depend on the success on the web.

I was reading an article in an English newspaper last week where it said that for the first time (I think this may only be UK and already may be happening in other parts of the world) that online advertising revenue is now more than the traditional television advertising revenue.

I think it is the same with all types of industry; this week I have been into a bookstore for a college text book but I am mindful that you can order online and then theres the news that Google are going to offer downloads of entire books.

So I think a lot of these traditional forms such as shops and television in its present form will disappear and be much more reliant on the net.

Just referring to the original article, Channel 4 and their 40D service is not the BBC as the BBC is public service broadcasting and Channel 4 is a commercial broadcaster.

Hollyoaks is set in a suburb of Chester and is made by an independent production company called Lime Pictures for broadcast on Channel 4.

I laughed at the comment of Corrie and Eastenders being better - which I think they are. I did a media course and at the moment I have a good chance of getting behind the scenes work with either Corrie (filmed in Manchester) or Hollyoaks (which although set in Chester is filmed in Liverpool).

I will be grateful for any work but its looking like Hollyoaks whereas I would rather it be Corrie - oh well, lol.

Anyway lets hope this online technology can help revive and ultimately save the soaps.

BigDede's picture
Member since:
6 January 2008
Last activity:
2 years 23 weeks

It use to come on BBCAmerica. Why did they take it off? The last storyline I saw was about the teacher who got pregnant by one of her students and then it was off the air. I thought it got canceled.

They could put it back on BBCAmerica and pair it with Skins.

daisyclover1938's picture
Member since:
14 November 2007
Last activity:
3 years 49 weeks

I'll definitely check it out - I've really enjoyed the international soaps I've seen so far. I would LOVE for BBCAmerica to take off one of the hundreds of Top Gear episodes they air and put on EastEnders instead!!

Member since:
26 February 2009
Last activity:
1 year 35 weeks

BBC America claimed they took off their soaps (first Eastenders, and then years later, Hollyoaks) because of low ratings. They continued to air Hollyoaks online up to the August 2007 episodes (around the time Jacqui McQueen had a miscarriage and Warren was acquitted of pushing Claire off the Loft balcony). They just rerun the same old crappy shows over and over.

My favorite British soap is Emmerdale. I think Americans would like that if they got to see it.

daisyclover1938's picture
Member since:
14 November 2007
Last activity:
3 years 49 weeks

Ugh - I can't imagine that a bunch of Top Gear and How Clean is Your House eps can do much better in the ratings than Hollyoaks or EastEnders. But I guess those are a lot cheaper to air? Sad

Emmerdale is one of the shows that I considered checking out (online of course), but I haven't gotten around to it. So many shows, so little time.

Luke Kerr's picture
Member since:
16 August 2007
Last activity:
11 hours 10 min

I love BBC America's Saturday night line up of new programming and Graham Norton. I hate that they've gone so heavily on reality....

Member since:
14 December 2008
Last activity:
19 weeks 6 days

Yes! I hope we can see it overseas as well. BBCKids [on Canada] was showing Hollyoaks over the summer and I got into it but they were old episodes from the early '00's, the teacher/student affair and and the story about the male rape survivor. Very good stuff, but I want to see more!