Crystal Chappell Brings Sexy— And Ratings— Back to Salem

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Crystal Chappell's first full week back on Days of Our Lives after almost two decades proves you definitely can go home again (SON). DAYS went up 112,000 total viewers as the troubled Dr. Carly Manning aka Katerina Von Leuschner-Alamain headed back to Salem the week of Oct. 5-9. DAYS is up an incredible 519,000 viewers year-to-date. The super soap went up one-tenth of a point in households and is up three-tenths of a point for the year in that demo. Among the coveted women 18-49 demographic, DAYS went up one-tenth of a ratings point and is also up year-to-date one-tenth of a point.



DAYS' corporate cousin The Young and the Restless (both soaps are co-owned by Sony, and DAYS' production company Corday Productions, Inc. owns a percentage of Y&R) lost 19,000 total viewers over the week, but was still up year-to-date 39,000 viewers. Y&R held steady in households and among women 18-49. The Bold and the Beautiful went down 3,000 viewers, and was down

year-to-date, a staggering 351,000 total viewers, that's more than any other soap on the dial. B&B held steady among women 18-49, tied at the soap's all-time low in that demographic. As The World Turns gained 31,000 total viewers, but dropped one-tenth of a ratings point in households. ATWT went up one-tenth of a ratings point among women 18-49. As for the now-defunct Guiding Light's replacement, the Wayne Brady-fronted Let's Make a Deal averaged a 1.6 household rating for its first half hour, and a 1.5 for its second half hour. While LMAD being lower rated than all the soaps is definitely something to be happy about, the fact that a game show which costs a fraction of what it does to produce a daytime drama, came within one-tenth of the household rating point of the lowest rated soap, doesn't exactly bode well for the sudsers, or their diehard fans. 

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Over at the Mouse House, All My Children gained 25,000 total viewers and managed to hold steady in households, tied with both of AMC's sister sudsers in households. AMC went up one-tenth of a ratings point among women 18-49. Daytime's best soap opera, One Life to Live dropped 63,000 total viewers. OLTL held steady in households and among women 18-49. General Hospital lost the most total viewers for the week of Oct. 5-9. GH shedded 125,000 total viewers over the week. GH went down one-tenth of a ratings point in households, but held steady among women 18-49.

Numbers are based on Live+Same Day ratings

Total Viewers

1. Y&R 4,945,000 (-19,000/+39,000)

2. B&B 3,258,000 (-3,000/-351,000)

3. DAYS 3,015,000 (+112,000/+519,000)

4. GH 2,510,000 (-125,000/-326,000)

5. AMC 2,473,000 (+25,000/+43,000)

6. ATWT 2,417,000 (+31,000/-223,000)

7. OLTL 2,402,000 (-63,000/-153,000)

Households

1. Y&R 3.6/12 (same/same)

2. B&B 2.3/8 (-.1/-.3)

3. DAYS 2.2/8 (+.1/+.3)

4. AMC 1.9/7 (same/same)

4. GH 1.9/6 (-.1/-.3)

4. OLTL 1.9/6 (same/same)

7. ATWT 1.7/6 (-.1/-.2)

7. LMAD1 1.6

9. LMAD2 1.5

Women 18-49 Viewers

1. Y&R 1,123,000 (+28,000/+28,000)

2. DAYS 949,000 (+114,000/+111,000)

3. GH 896,000 (-22,000/-32,000)

4. OLTL 750,000 (+2,000/-39,000)

5. AMC 709,000 (+40,000/-16,000)

6. B&B 693,000 (+40,000/-129,000)

7. ATWT 574,000 (+29,000/-126,000)

Women 18-49 Rating

1. Y&R 1.7/11 (same/same)

2. DAYS 1.4/9 (+.1/+.1)

2. GH 1.4/8 (same/same)

4. AMC 1.1/7 (+.1/same)

4. OLTL 1.1/7 (same/-.1)

6. B&B 1.0/7 (same/-.2) <—– ties low rating (Last time: September 28 – October 2, 2009)

7. ATWT 0.9/5 (+.1/-.2)

8. LMAD2 0.7

9. LMAD1 0.6

Girls 12-17 Viewers

1. Y&R 39,000 (-10,000/+3,000)

2. GH 31,000 (-20,000/+9,000)

3. ATWT 30,000 (-3,000/+10,000)

4. DAYS 28,000 (-9,000/-1,000)

4. OLTL 28,000 (-6,000/+9,000)

6. B&B 27,000 (-8,000/+5,000)

7. AMC 12,000 (same/same)

Women 18-34 Rating

1. Y&R 1.1/8 (-.1/+.2)

2. DAYS 1.0/7 (same/same)

3. GH 1.0/6 (+.1/+.1)

4. AMC 0.8/5 (same/+.1)

4. OLTL 0.8/5 (same/+.1)

6. B&B 0.7/4 (+.1/same)

7. ATWT 0.5/3 (+.1/-.1)

Men 18+ Viewers

1. Y&R 1,168,000 (+2,000/-52,000)

2. B&B 666,000 (-35,000/-122,000)

3. DAYS 580,000 (-35,000/+113,000)

4. AMC 488,000 (+38,000/+28,000)

5. ATWT 479,000 (+9,000/-73,000)

6. GH 439,000 (+24,000/-48,000)

7. OLTL 426,000 (-4,000/-40,000)

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Dailies

AMC

Monday: 2.0/2,514,000

Tuesday: 2.0/2,573,000

Wednesday: 2.0/2,578,000

Thursday: 1.9/2,304,000

Friday: 1.9/2,398,000

ATWT

Monday: 1.7/2,367,000

Tuesday: 1.7/2,490,000

Wednesday: 1.6/2,264,000

Thursday: 1.9/2,647,000

Friday: 1.7/2,318,000

B&B

Monday: 2.4/3,312,000

Tuesday: 2.3/3,354,000

Wednesday: 2.3/3,124,000

Thursday: 2.4/3,383,000

Friday: 2.2/3,115,000

DAYS

Monday: 2.2/2,888,000

Tuesday: 2.3/2,991,000

Wednesday: 2.3/3,214,000

Thursday: 2.3/3,016,000

Friday: 2.2/2,966,000

GH

Monday: 1.9/2,514,000

Tuesday: 2.0/2,585,000

Wednesday: 1.9/2,528,000

Thursday: 1.9/2,532,000

Friday: 1.9/2,389,000

OLTL

Monday: 1.9/2,364,000

Tuesday: 2.0/2,568,000

Wednesday: 1.8/2,427,000

Thursday: 1.8/2,252,000

Friday: 1.9/2,399,000

Y&R

Monday: 3.6/4,978,000

Tuesday: 3.7/5,114,000

Wednesday: 3.6/4,926,000

Thursday: 3.6/4,892,000

Friday: 3.5/4,812,000