All My Children Was ABC's Most Watched Soap The Week of Oct. 19-23

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You win some, you lapse some. After the boffo week soaps had during the last, holiday-spiked ratings cycle, things are pretty much back to normal. (Source: SONThe Young and the Restless lost 253,000 total viewers, and dropped one-tenth of a point in households and among women 18-49. The Bold and the Beautiful lost basically the same amount as its big sister sudser, shedding 250,000 total viewers. B&B also went down one-tenth of a point in households, but held steady among women 18-49. The steadily improving—creatively at least—As The World Turns lost the least amount of viewers for CBS, dropping 103,000 total viewers. ATWT held steady (in last place) in both major demos. If you aren't watching As The World Turns, you are missing out on classic, heart-wrenching soapy goodness. No, I'm not kidding. More to come in a blog post this weekend!

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Days of Our lives lost 37,000 total viewers over the week, yet is still up, a whopping 346,000 viewers year-to-date. DAYS held steady in households, but dipped by one-tenth of a point among women 18-49.

Over at the Mouse House, All My Children was the number one soap in total viewers and households.  AMC was also the only soap on the dial to go up in total viewers for the week, adding 68,000 watchers. AMC also held steady in households and among women 18-49. That sound you hear is Chuck Pratt sticking his thumbs in his ears, while yelling "Nana nana na na!" while sticking out his forked tongue at bloggers like me.

 Flagship ABC soap General Hospital lost a measly 15,000 total viewers, and held steady in households and among women 18-49, tied at number two with DAYS in the latter, coveted demo. Finally, another depressing week for daytime's best soap opera. One Live to Live lost 75,000 total viewers. Less than 50,000 total viewers separated OLTL from daytime's least watched soap opera As The World Turns for the week. OLTL held steady in households, yet dropped one-tenth of a point among the coveted 18-49 demo. Come on people, WATCH ONE LIFE TO LIVE!

Numbers are based on Live+Same Day ratings

Ratings for the week October 19-23, 2009

(Compared to Last Week/Compared to Last Year)


Total Viewers

1. Y&R 5,054,000 (-253,000/+65,000)

2. B&B 3,241,000 (-250,000/-279,000)

3. DAYS 3,002,000 (-37,000/+346,000)

4. AMC 2,670,000 (+68,000/-73,000)

5. GH 2,565,000 (-15,000/-62,000)

6. OLTL 2,492,000 (-75,000/-147,000)

7. ATWT 2,447,000 (-103,000/-296,000)


HH

1. Y&R 3.7/13 (-.1/same)

2. B&B 2.4/8 (-.1/-.3)

3. DAYS 2.2/7 (same/+.2)

4. AMC 2.0/7 (same/-.1)

5. GH 1.9/6 (same/-.2)

5. OLTL 1.9/6 (same/-.1)

7. ATWT 1.8/6 (same/-.3)


Women 18-49 Viewers

1. Y&R 1,140,000 (-80,000/+89,000)

2. DAYS 867,000 (-44,000/-66,000)

3. GH 843,000 (-47,000/-19,000)

4, AMC 735,000 (+14,000/-131,000)

5. OLTL 710,000 (-64,000/-108,000)

6. B&B 707,000 (-41,000/-67,000)

7. ATWT 592,000 (+22,000/-120,000)


Women 18-49 Rating

1. Y&R 1.7/11 (-.1/+.1)

2. DAYS 1.3/8 (-.1/-.1)

2. GH 1.3/8 (same/same)

4. B&B 1.1/7 (same/-.1)

4. AMC 1.1/7 (same/-.2)

4. OLTL 1.1/7 (-.1/-.1)

7. ATWT 0.9/6 (same/-.2)


Girls 12-17 Viewers

1. OLTL 44,000 (-6,000/+19,000)

2. GH 43,000 (+3,000/+31,000)

3. Y&R 38,000 (same/-4,000)

4. DAYS 27,000 (-6,000/-23,000)

5. AMC 25,000 (+5,000/-4,000)

6. B&B 18,000 (+1,000/-8,000)

7. ATWT 17,000 (-4,000/-19,000)


Women 18-34 Rating

1. Y&R 1.2/8 (same/+.3)

2. DAYS 1.0/6 (+.1/-.2)

3. AMC 0.9/6 (same/same)

3. GH 0.9/6 (same/same)

5. OLTL 0.8/5 (-.1/-.1)

6. B&B 0.7/5 (same/+.1)

7. ATWT 0.6/4 (+.1/+.1)


Men 18+ Viewers

Coming later

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Day-To-Day Ratings - HH/Total Viewers

AMC

Monday: 2.0/2,751,000

Tuesday: 2.0/2,690,000

Wednesday: 2.0/2,598,000

Thursday: 2.0/2,613,000

Friday: 2.0/2,699,000

ATWT

Monday: 1.7/2,298,000

Tuesday: 1.8/2,459,000

Wednesday: 1.7/2,287,000

Thursday: 1.8/2,474,000

Friday: 1.9/2,717,000

B&B

Monday: 2.4/3,283,000

Tuesday: 2.5/3,280,000

Wednesday: 2.2/2,962,000

Thursday: 2.5/3,378,000

Friday: 2.3/3,301,000

DAYS

Monday: 2,4/3,257,000

Tuesday: 2.3/3,076,000

Wednesday: 2.1/2,897,000

Thursday: 2.0/2,706,000

Friday: 2.3/3,073,000

GH

Monday: 1.9/2,727,000

Tuesday: 2.0/2,628,000

Wednesday: 1.9/2,539,000

Thursday: 1.9/2,518,000

Friday: 1.9/2,413,000

OLTL

Monday: 2.0/2,823,000

Tuesday: 1.9/2,461,000

Wednesday: 1.9/2,385,000

Thursday: 1.8/2,340,000

Friday: 1.9/2,449,000

Y&R

Monday: 3.8/5,059,000

Tuesday: 3.7/4,922,000

Wednesday: 3.7/4,961,000

Thursday: 3.7/5,169,000

Friday: 3.6/5,169,000

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For the SEASON September 21, 2009 through October 25, 2009

HH

1. Y&R 3.8

2. B&B 2.4

3. DAYS 2.3

4. GH 2.1

5. AMC 2.0

6. OLTL 1.9

7. ATWT 1.8

Women 18-49 Rating

1. Y&R 1.8

2. DAYS 1.4

2. GH 1.4

4. OLTL 1.2

5. AMC 1.1

5. B&B 1.1

7. ATWT 0.9

Photo by PR Photos