HomeTVAll My ChildrenCameron Mathison “Cheers” up in P&G’s Brighten Bay Luke Kerr November 5, 2009 All My Children, Brighten Bay 8 Comments All My Children’s Cameron Mathison is starring in Procter & Gamble’s new web soap Brighten Bay, according to Reuters. The Cheer soap campaign touts brightening "laundry routines at an affordable price." The campaign features storylines and webisodes set in Brighten Bay, a colorful community with on-going drama between its neighbors, including: Nurse Nancy, Sandy, David and the hero of Brighten Bay, Dr. Dan, played by soap opera star Cameron Mathison. Viewers will tune in to watch the drama unfold as Dr. Dan goes head-to-head with David in battles involving love, lies and heartbreak. The campaign will be supported by a robust interactive Web site, www.BrightenBay.com, where viewers can join the community and follow along closely as the plot thickens surrounding Dr. Dan, the bright spot in a dirty world. Visitors to the site will also have access to sweepstakes, soap opera trivia, and other games and activities featured on the Brighten Bay Facebook® fan page and the Brighten Bay YouTube® channel. Watch the premiere episode after the jump. What do you think of the episode? 8 Responses brimike November 5, 2009 ABC actors on a P&G web soap?! There. Are. No. Words. Log in to Reply J Bernard Jones November 5, 2009 Apparently, the recession isn’t over after all. Log in to Reply scoboot November 5, 2009 This is so much more suited to Cameron’s talents. Log in to Reply Mencha November 5, 2009 P&G must really hate its soaps and the actors, because using CM is just plain insulting. Not only is he an ABC actor, he sucks!! Log in to Reply Crustee November 5, 2009 Really Proctor and Gable? I mean you are really going to use CamMat instead of one of your actors from ATWT? I mean really? It doesn’t matter that you have a talented cast to chose from—you would rather use someone with 1/2 the acting chops? Really?? Is this your subtle way of letting the fans and ATWT cast & crew know that you are canceling the show? I mean really? How nice P&G–you suck–and I mean really! If only Seth Meyers would do something like this on SNL. Well, maybe–they did talk about the end of Guiding L:ight this season. Log in to Reply lks71 November 6, 2009 People would rather see Guiding Light,ATWT not some dumb commercial Log in to Reply Dariclone November 7, 2009 I can understand why people feel indulted, but I liked it. Cameron Mathieson is one of my favourites. Log in to Reply dschmoot November 12, 2009 I think it shows that P&G can poke fun at the daytime drama genre they created over 70 years ago. Relax posters, it’s just a fun online site that sends up the ridiculous nature of soap operas. Has anyone watched some of the videos, they’re funny. Sandy is in a coma and they throw her a surprise birthday party. It’s hilarious actually. Log in to Reply Leave a Reply Cancel Reply You must be logged in to post a comment.