Not a Good Week for a Victor and Nikki-Less Y&R Ratings-Wise

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Oh, One Life to Live, whatever are we gonna do about you? Daytime Confidential's favorite soap continues to slide in the Nielsens (Source: SON). OLTL lost 70,000 total viewers, yet managed to hold steady in the demos. OLTL was the lowest rated soap in total viewers and in households (tied with As The World Turns) for the week of Nov. 2-6. All My Children lost even more total viewers, shedding 146,000 people over the previous week. AMC dropped one-tenth of a ratings point in households, yet held steady among women 18-49. General Hospital continued its upswing, adding 54,000 total viewers, however Sarah Brown's final week didn't result in a spike in the demos (Which is what the network really looks at, as opposed to total viewers). GH instead held steady in households and among women 18-49.

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Days of Our Lives dropped 93,000 total viewers over the previous week. DAYS also went down one-tenth of a ratings point in households and among women 18-49.

The biggest loser of the week, ratings-wise, was CBS Daytime's The Young and the Restless. A Victor and Nikki-less Y&R lost 168,000 total viewers, and dropped one-tenth of a ratings point in households. Y&R held steady among women 18-49. The Bold and the Beautiful also shed a good bit of eyeballs. B&B saw 135,000 total viewers turn off the goings-on of the Logans and Forresters for the week. B&B went down one-tenth of a ratings point in households, yet surprisingly went up one-tenth of a ratings point in the coveted women 18-49 demo. Little soap that could, As The World Turns added 41,000 total viewers, no doubt riveted by the fallout of Brad Snyder's demise. ATWT went up one-tenth of a point in households for a 1.9 (tying OLTL for the week), and held steady among women 18-49.

Ratings for the week November 2-6, 2009

(Compared to Last Week/Compared to Last Year)


Total Viewers

1. Y&R 4,834,000 (-168,000/+160,000)

2. B&B 3,142,000 (-135,000/-237,000)

3. DAYS 2,866,000 (-93,000/+180,000)

4. GH 2,782,000 (+54,000/-113,000)

5. AMC 2,576,000 (-146,000/-88,000)

6. ATWT 2,548,000 (+41,000/-3,000)

7. OLTL 2,450,000 (-70,000/-243,000)


HH

1. Y&R 3.5/12 (-.1/+.1)

2. B&B 2.3/8 (-.1/-.2)

3. DAYS 2.1/7 (-.1/+.1)

3. GH 2.1/6 (same/-.1)

5. AMC 2.0/7 (-.1/same)

6. ATWT 1.9/6 (+.1/same)

6. OLTL 1.9/6 (same/-.1)


Women 18-49 Viewers

1. Y&R 1,123,000 (+16,000/+84,000)

2. GH 919,000 (same/-62,000)

3. DAYS 869,000 (-30,000/+21,000)

4. OLTL 722,000 (-5,000/-155,000)

5. B&B 704,000 (+20,000/-144,000)

6. AMC 701,000 (-37,000/-103,000)

7. ATWT 624,000 (+26,000/-73,000)


Women 18-49 Rating

1. Y&R 1.7/11 (same/+.1)

2. GH 1.4/8 (same/-.1)

3. DAYS 1.3/8 (-.1/same)

4. B&B 1.1/7 (+.1/-.2)

4. AMC 1.1/7 (same/-.1)

4. OLTL 1.1/7 (same/-.2)

7. ATWT 0.9/6 (same/-.2)

Photos by PR Photos