Weinstein Co. and Disney do Nine Tie-in

TV Guide Canada's Nelson Branco weighs in on the Disney and Weinstein Co. tie-in for the upcoming film Nine, reported by Variety, in the latest Suds Report. The cross-platform deal will embed Nine content ABC daytime and primetime programming.

Once again, the daytime-TV world has to bow down to Hollywood despite the fact that the favour is never returned. To promote its upcoming holiday film, Nine, the Weinstein Co. and Disney will work with AMC, One Life and GH to incorporate the film into their stories. Also, on Nov. 22, a two-minute Nine trailer will run simultaneously “road-block” style on Lifetime, ABC Family, SOAPnet, A&E and Bio.

Watch the Nine trailer at here.