In the News: Oprah Winfrey

Oprah Winfrey's announcement that she will cancel her long running, uber-successful talk show in 2011 has the media buzzing. Here are a few stories to check out and ponder while you're reading DC at work.
The biggest question is, who's next? Can anyone top the queen? There really isn't a replacement out there that will impact the public quite like Oprah, but hey, there are those who are willing to try. The New York Post is reporting that Gayle King is in talks with CBS to produce a talk show of her own after Oprah goes off the air. There is no word from King's court, but her foray into talkdom failed in 1997 when her show was axed due to low ratings.
Next up, the folks over at Variety.com are talking about Oprah's next project. Not one to shy away from work, the talk show guru's Harpo Films has already allied with HBO to produce a steamy hour-long pilot about a woman who dumps her family to explore her secret fantasies and desires in the not-so-glam parts of Los Angeles. Harpo Films president Kate Forte commented about the series,
It is unsentimental and pretty shocking, and there is something complicated and destructive driving her, Forte said. It is literally a day at the pool, where she gets up, in sarong and flip-flops, and walks out of her life, leaving everyone behind so abruptly that her husband and kids initially think she's been kidnapped or murdered.
Lastly, The Christian Science Monitor talks about the declining state of daytime in general. The article claims that Oprah's timing is "impeccable". Winfrey's ratings have dropped over the past several years and although she rules the daytime landscape, her kingdom is shrinking. The report highlights,
Ratings for The Oprah Winfrey Show continue to show she rules daytime, but less so each year. In 1991-92, ratings for the show averaged 12.6 million viewers, double the 6.2 million who collectively tuned in from 2008-09.
The inevitable comparison to the decline in soap viewership was mentioned as well.
Soap operas are in their bleakest days. Ratings for soap opera perennials All My Children, General Hospital, Days of our Lives, and The Young and The Restless ranged between 4.2 and 7.9 million in 1998; in 2008, ratings for the four shows dropped to between 2.5 and 4.9 million. In September, CBS canceled Guiding Light, the genre's longest running hit after pulling in only 2.7 million viewers this year, down from 5 million in 1999.
- Login or register to post comments
-
- Email this page








Comments
12 February 2008
17 min 3 sec
Nobody will EVER take Oprah's place in daytime. Many will try, but they will all fail. The only show that could come close is maybe The View...
2 October 2009
11 weeks 22 hours
I recall that Gayle King's previous talk show air briefly in 1996-97. She also was a long-time TV news anchor desk broadcaster for the local CBS station in Hartford, Connecticut! Gayle's talk show also originated its broadcasts in Hartford!
24 June 2009
3 days 3 hours
I got an e-mail yesterday from Oprah.com's newsletter announce the lauch of the OWN (Oprah Winfrey Network). Coming January 2011.
There are quotes from Oprah: "Fifteen years ago, I wrote in my journal that one day I would create a television network. .."and so on.
The link to the new site is: www.oprah.com/own
It should be interesting. There isn't anyone currently on air who could take her place. Maybe there's some undiscovered talent somewhere. Daytime will be lost without her, imo.
18 February 2009
6 min 27 sec
I don't see anyone on the horizon who can replace Oprah, and also the stations that have chosen to use her show as a tentpole to prop up Dr. Phil and Dr. Oz are in for a rude awakening as well. With Oprah gone, their numbers will drop significantly.
Ellen DeGeneres occasionally takes up issues. I wonder if she might fill a void in that way, to an extent. I can't see her abandoning the primarily entertainment-driven portion of her show, but we might see her mixing in more topical stuff, with her unique style, of course.
I don't see Gayle King making much of a TV comeback. If Oprah wants her magazine to continue, Gayle is a major part of that operation. (That's another thing, though. Will O, The Magazine, survive without her daily talk show? The magazine industry is in as much trouble as daytime TV, so I wonder how long the mag will last without the show!)
Oprah is taking a pretty big risk. Launching her own channel is not a guaranteed success. Howard Stern was a superstar on broadcast radio, but when he moved to satellite, not everyone followed. If Oprah's fans don't shell out the money for OWN, her influence will diminish greatly; and a large segment of Oprah's fanbase are hard-working families who don't have a great deal of disposable income to spend on aNOTHer TV channel.