ATWT Ties GH in Households; DAYS and Y&R Blast Off; Yucky, Yucky Week for OLTL

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I am so ready to stop writing this ratings column. One Life to Live was dead last the week of Dec. 7-11 in all major demos. (Source: SON) Despite a slight gain of 42,000, OLTL was the lowest-rated sudser in total viewers. OLTL was also bottom of the heap in households, and among women 18-49, hitting a new low at 0.9. People PLEASE if you love me—and you know you do— WATCH ONE LIFE TO LIVE!!!

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Sigh, in other Mouse House ratings news, All My Children gained 17,000 total viewers. AMC went up one-tenth of a point in households, and held steady among women 18-49. AMC beat both GH and OLTL in total viewers and households. And the ABC Publicity Award goes to..Michael Cohen! I guess The View's Whoopi, Joy, Barbara and Sherri are better buzz marketers than James Franco.





Speaking of the Artsy Fartsy One, the soap he's guesting on, General Hospital, gained 109,000 total viewers over the previous week, but, as I mentioned, that still wasn't enough to best a heavily-pimped-on-The View AMC in total viewers, or households for that matter. GH was tied with cancelled sudser As The World Turns in the latter demo at a 1.9, and held steady among women 18-49.

Here's a challenge to you Fronsie. Remember how when ABC was about to cancel GH at the end of the 70's, and they decided to let the late Gloria Monty spend whatever she wanted to fix the show in six months, or it would be canned? (Fronsie frantically orders minion to Google this poppycock of which I type). Well, we know that ain't gonna happen in this economic climate, but if you really want to show us you're committed to One Life to Live, why don't you spend the next six months having the soon-to-be lone Gotham-based soap pimped and promoted just as much as her sister sudsers? Having OLTL streamed online is a good start, but you have miles to go before I stop bitchin'. Viki and Dorian wanna go to the ball too, not to metion Kish!

So, let's talk about some more positive news, shall we? CBS Daytime's top client soap The Young and the Restless added a staggering 284,000 total viewers over the previous week. Y&R went up two-tenths of a ratings point in households, and one-tenth of a ratings point among women 18-49. Dang, I don't know if it was the aftermath of Share-With-Everyone (Sharon Case) walking it like a blind mouse with Adam the week before (Michael Muhney) causing distress for Nick-o-Doh (Joshua Morrow) or what, but Y&R did something right! 

Fellow client soap, The Bold and the Beautiful also added an impressive number of eyeballs. B&B went up 185,000 viewers over the previous week. B&B's year-to-date numbers keep troubling me, though. This soap appears to be losing viewers at a faster rate than any other soap on the air. The week of Dec. 7-11, 2009, B&B was down over half a million viewers year-to-date. Tone down the camp, Bradley! Viewers on the tropical isle of Boyaku Boyaku may like it, but over here in these parts, we could do with a lot less shenanigans and a lot more classic soap you Son-of-a-Bell! Kidding, kidding. I like Brad. 

Now on to ATWT. The second client soap CBS has cancelled this year went up 143,000 total viewers, and also shot up one-tenth of a point in households. ATWT held steady in the coveted women 18-49 demo, above AMC and OLTL. Something is telling me not to count ATWT out just yet...

Last, but certainly not least is Days of Our Lives. I want y'all to know, Salem Place is STILL poppin' (not that we ever see Salem Place anymore. Screw this economy!). Days of Our Lives went up 331,000 total viewers. Wow. Just. Wow. DAYS went up two-tenths of a point in households, and was up one-tenth of a point among women 18-49. That sound you hear is Gary Tomlin grabbing his package and telling all the Ed Scott lovers to suck on deez nuts!



Numbers are based on Live+Same Day ratings

Ratings for the week December 7-11, 2009

(Compared to Last Week/Compared to Last Year)


Total Viewers

1. Y&R 5,109,000 (+284,00/-61,000)

2. B&B 3,359,000 (+185,000/-521,000)

3. DAYS 3,121,000 (+331,000/+227,000)

4. AMC 2,663,000 (+17,000/+96,000)

5. GH 2,606,000 (+109,000/-188,000)

6. ATWT 2,596,000 (+143,000/-197,000)

7. OLTL 2,453,000 (+42,000/-38,000)


HH

1. Y&R 3.7/12 (+.2/same)

2. B&B 2.4/8 (+.1/-.4)

3. DAYS 2.2/7 (+.2/+.1)

4. AMC 2.0/6 (+.1/same)

5. ATWT 1.9/6 (+.1/-.1)

5. GH 1.9/6 (same/-.3)

7. OLTL 1.8/6 (same/-.2)


Women 18-49 Viewers

1. Y&R 1,188,000 (+59,000/+83,000)

2. DAYS 851,000 (+59,000/-113,000)

3. GH 848,000 (+5,000/-125,000)

4. B&B 722,000 (-20,000/-168,000)

5. AMC 660,000 (-27,000/-113,000)

6. ATWT 645,000 (-29,000/-78,000)

7. OLTL 627,000 (77,000/-174,000)


Women 18-49 Rating

1. Y&R 1.8/11 (+.1/+.1)

2. DAYS 1.3/8 (+.1/-.2)

2. GH 1.3/7 (same/-.2)

4. B&B 1.1/7 (same/-.2)

5. ATWT 1.0/6 (same/-.1)

5. AMC 1.0/6 (same/-.2)

7. OLTL 0.9/6 (-.2/-.3) <-------- new low (Previous low: 1.0/7 for August 31 - September 4, 2009)


Girls 12-17 Viewers

1. GH 42,000 (-5,000/+22,000)

2. DAYS 37,000 (+14,000/+13,000)

3. B&B 27,000 (+10,000/+9,000)

4. Y&R 22,000 (-4,000/-17,000)

5. OLTL 21,000 (+4,000/+1,000)

6. ATWT 13,000 (+2,000/-8,000)

7. AMC 10,000 (+2,000/-2,000)


Women 18-34 Rating

1. Y&R 1.1/7 (+.1/-.1)

2. DAYS 1.0/6 (+.1/-.2)

2. GH 1.0/6 (same/same)

4. OLTL 0.8/5 (same/+.1)

4. AMC 0.8/5 (same/same)

6. B&B 0.6/4 (same/-.2)

7. ATWT 0.5/3 (same/-.2)


Men 18+ Viewers

1. Y&R 1,262,000 (+141,000/-86,000)

2. B&B 744,000 (+53,000/-175,000)

3. DAYS 661,000 (+107,000/same)

4. AMC 596,000 (+40,000/+32,000)

5. ATWT 559,000 (+89,000/-61,000)

6. OLTL 517,000 (+103,000/+58,000)

7. GH 511,000 (+54,000/+8,000)