ATWT Ties GH in Households; DAYS and Y&R Blast Off; Yucky, Yucky Week for OLTL

I am so ready to stop writing this ratings column. One Life to Live was dead last the week of Dec. 7-11 in all major demos. (Source: SON) Despite a slight gain of 42,000, OLTL was the lowest-rated sudser in total viewers. OLTL was also bottom of the heap in households, and among women 18-49, hitting a new low at 0.9. People PLEASE if you love me—and you know you do— WATCH ONE LIFE TO LIVE!!!
Sigh, in other Mouse House ratings news, All My Children gained 17,000 total viewers. AMC went up one-tenth of a point in households, and held steady among women 18-49. AMC beat both GH and OLTL in total viewers and households. And the ABC Publicity Award goes to..Michael Cohen! I guess The View's Whoopi, Joy, Barbara and Sherri are better buzz marketers than James Franco.
Speaking of the Artsy Fartsy One, the soap he's guesting on, General Hospital, gained 109,000 total viewers over the previous week, but, as I mentioned, that still wasn't enough to best a heavily-pimped-on-The View AMC in total viewers, or households for that matter. GH was tied with cancelled sudser As The World Turns in the latter demo at a 1.9, and held steady among women 18-49.
Here's a challenge to you Fronsie. Remember how when ABC was about to cancel GH at the end of the 70's, and they decided to let the late Gloria Monty spend whatever she wanted to fix the show in six months, or it would be canned? (Fronsie frantically orders minion to Google this poppycock of which I type). Well, we know that ain't gonna happen in this economic climate, but if you really want to show us you're committed to One Life to Live, why don't you spend the next six months having the soon-to-be lone Gotham-based soap pimped and promoted just as much as her sister sudsers? Having OLTL streamed online is a good start, but you have miles to go before I stop bitchin'. Viki and Dorian wanna go to the ball too, not to metion Kish!
So, let's talk about some more positive news, shall we? CBS Daytime's top client soap The Young and the Restless added a staggering 284,000 total viewers over the previous week. Y&R went up two-tenths of a ratings point in households, and one-tenth of a ratings point among women 18-49. Dang, I don't know if it was the aftermath of Share-With-Everyone (Sharon Case) walking it like a blind mouse with Adam the week before (Michael Muhney) causing distress for Nick-o-Doh (Joshua Morrow) or what, but Y&R did something right!
Fellow client soap, The Bold and the Beautiful also added an impressive number of eyeballs. B&B went up 185,000 viewers over the previous week. B&B's year-to-date numbers keep troubling me, though. This soap appears to be losing viewers at a faster rate than any other soap on the air. The week of Dec. 7-11, 2009, B&B was down over half a million viewers year-to-date. Tone down the camp, Bradley! Viewers on the tropical isle of Boyaku Boyaku may like it, but over here in these parts, we could do with a lot less shenanigans and a lot more classic soap you Son-of-a-Bell! Kidding, kidding. I like Brad.
Now on to ATWT. The second client soap CBS has cancelled this year went up 143,000 total viewers, and also shot up one-tenth of a point in households. ATWT held steady in the coveted women 18-49 demo, above AMC and OLTL. Something is telling me not to count ATWT out just yet...
Last, but certainly not least is Days of Our Lives. I want y'all to know, Salem Place is STILL poppin' (not that we ever see Salem Place anymore. Screw this economy!). Days of Our Lives went up 331,000 total viewers. Wow. Just. Wow. DAYS went up two-tenths of a point in households, and was up one-tenth of a point among women 18-49. That sound you hear is Gary Tomlin grabbing his package and telling all the Ed Scott lovers to suck on deez nuts!
Numbers are based on Live+Same Day ratings
Ratings for the week December 7-11, 2009
(Compared to Last Week/Compared to Last Year)
Total Viewers
1. Y&R 5,109,000 (+284,00/-61,000)
2. B&B 3,359,000 (+185,000/-521,000)
3. DAYS 3,121,000 (+331,000/+227,000)
4. AMC 2,663,000 (+17,000/+96,000)
5. GH 2,606,000 (+109,000/-188,000)
6. ATWT 2,596,000 (+143,000/-197,000)
7. OLTL 2,453,000 (+42,000/-38,000)
HH
1. Y&R 3.7/12 (+.2/same)
2. B&B 2.4/8 (+.1/-.4)
3. DAYS 2.2/7 (+.2/+.1)
4. AMC 2.0/6 (+.1/same)
5. ATWT 1.9/6 (+.1/-.1)
5. GH 1.9/6 (same/-.3)
7. OLTL 1.8/6 (same/-.2)
Women 18-49 Viewers
1. Y&R 1,188,000 (+59,000/+83,000)
2. DAYS 851,000 (+59,000/-113,000)
3. GH 848,000 (+5,000/-125,000)
4. B&B 722,000 (-20,000/-168,000)
5. AMC 660,000 (-27,000/-113,000)
6. ATWT 645,000 (-29,000/-78,000)
7. OLTL 627,000 (77,000/-174,000)
Women 18-49 Rating
1. Y&R 1.8/11 (+.1/+.1)
2. DAYS 1.3/8 (+.1/-.2)
2. GH 1.3/7 (same/-.2)
4. B&B 1.1/7 (same/-.2)
5. ATWT 1.0/6 (same/-.1)
5. AMC 1.0/6 (same/-.2)
7. OLTL 0.9/6 (-.2/-.3) <-------- new low (Previous low: 1.0/7 for August 31 - September 4, 2009)
Girls 12-17 Viewers
1. GH 42,000 (-5,000/+22,000)
2. DAYS 37,000 (+14,000/+13,000)
3. B&B 27,000 (+10,000/+9,000)
4. Y&R 22,000 (-4,000/-17,000)
5. OLTL 21,000 (+4,000/+1,000)
6. ATWT 13,000 (+2,000/-8,000)
7. AMC 10,000 (+2,000/-2,000)
Women 18-34 Rating
1. Y&R 1.1/7 (+.1/-.1)
2. DAYS 1.0/6 (+.1/-.2)
2. GH 1.0/6 (same/same)
4. OLTL 0.8/5 (same/+.1)
4. AMC 0.8/5 (same/same)
6. B&B 0.6/4 (same/-.2)
7. ATWT 0.5/3 (same/-.2)
Men 18+ Viewers
1. Y&R 1,262,000 (+141,000/-86,000)
2. B&B 744,000 (+53,000/-175,000)
3. DAYS 661,000 (+107,000/same)
4. AMC 596,000 (+40,000/+32,000)
5. ATWT 559,000 (+89,000/-61,000)
6. OLTL 517,000 (+103,000/+58,000)
7. GH 511,000 (+54,000/+8,000)
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Comments
2 February 2009
3 hours 4 min
I try to watch OLTL, I really do, because I don't want it to be canceled! But sometimes it just feels like a chore. I love the Kim/Clint story, but hate everything with that melodramatic brain surgeon, and rex/Gigi is tiresome too. I'm about 5 episodes behind... But honestly, if I have the time and the choice these days, I would rather watch Days on Hulu than watch OLTL on my DVR.
Not sure why Y&R is going up right now. I use that show to get my knitting done. I just listen the the dialogue but don't really pay much attention.
Uggghhh the rate things are going all soaps are going to be gone in a few years, and that makes me sad....
18 February 2009
6 hours 7 min
I feel like my soap opera love should be a show lol i'm torn because i just started watching Oltl in May and i LOVE LOVE LOVE it, but i started watching Amc in 2000 so it will always have my heart. I am so sad that its basically a compitition bewteen to two to survive. Brian Frons at least make it a fair fight.
Give Oltl some PR push! I love my Amc (not so much right now though) but stop trying to sell people a product that you're marketing as the gold standard of soaps when in reality its fools gold. Give them both equal PR and make it a fair fight at least.
16 October 2009
6 hours 56 min
Yay for DOOL, bouncing back from a crushing week last week. It gained all of it's viewers back, and then some. So happy for the show, it's so good right now!
Glad for AMC, to. That week was good, with Adam's trial and Erica finding Madison. I'm especially liking this Erica\Madison storyline so far, the show is finally using history to it's advantage. Erica being abused by her father works well with Madison being abused by hers. Looking forward to how this progresses, and anything to keep Erica away from Ryan for a long amount of time, makes me happy!
Finally GH shows some progress, but Franco clearly hasn't done much for the show in terms of growth. I wonder how much money ABC wasted on marketing all of this Franco stuff??
Don't know what to say about OLTL, I don't watch. But sinking to a 0.9 in 18-49 women viewers is pretty embarrasing. A lot of women just stopped watching the show, I wonder why??
6 January 2008
10 hours 3 min
If OLTL wasn't so bad, I would have continued to watch. As soon as I seen that Ross and Blair wasn't going to have a chance and that I would have to watch Rex all the time, it was time for me to tune out.
I just don't understand the appeal of Rex. I don't understand it.
Y&R is going to get a huge ratings bump since Stephen Nicols is coming. I know I'm tuning back in.
GH
Monday: 2.0/2,633,000
Tuesday: 2.0/2,617,000
Wednesday: 2.0/2,658,000
Thursday: 1.9/2,659,000
Friday: 1.8/2,463,000
Seeing these day to day ratings makes me happy as a fan on one character:) They can't be blamed for ratings going down since they were on heavy early in the week
9 September 2009
5 hours 4 min
Does it depend on the storyline? Just don't understand why it goes up and down so much, I would like to see the ratting in DVR, TIVO and Web viewing, Do they publish those?
Positive news about ATWT.
http://www.bettyconfidential.com/ar/ld/a/A-New-Lease-on-Life-for-As-the-...
15 July 2008
8 hours 15 min
Go to last weeks ratings thread.. I posted a link with the tivo results. Tivo is high for YR and GH.
25 February 2009
9 hours 53 min
Regarding: " People PLEASE if you love me—and you know you do— WATCH ONE LIFE TO LIVE!!! "
Whatever happened to dinner and a movie? Wine and dine ......etc.etc.
Yes, we all love you...
I guess I can put OLTL on my DVR..Never watched it in my life. If it's good, I can start recommending it to those who count .......
Speaking of counting viewers, have they stopped using the Abacus to count viewers and started counting DVR viewers at all?
28 October 2008
6 hours 3 min
Todd Manning ruling OLTL and now Mitch Laurence casting a dark shadow over Llanview....no thanks, I checked out of OLTL the same reason I checked out of GH. I don't watch my soaps to be depressed. There is enough misery in the world. When the likes of Sonny, Jason, Todd and Mitch are the glorified stars of these soaps I won't bother.
11 December 2008
4 min 38 sec
OLTL is almost unwatchable. I agree with arlelade - it feels like a chore to watch it. I DVR it everyday but i nearly fast forward the entire show.
Right now I'm loving Whip and Taylor on Bold & Beautiful. And DAYS has my heart. Y&R is 'meh'.
22 October 2009
9 hours 49 min
if OLTL was promoted better, IMO, OLTL could right now be swapping places with B&B and Days for #2 and #3 ratings every week.
18 December 2009
12 weeks 3 days
I was an avid OLTL fan for years, and RC ruined everything for me in june of 2008 when they killed Nash. OLTL is a chore to watch now ...the show bores me to tears, the storylines are boring....the writers really need to wake up. They ruined Jash and gave us Jody....Jody. The chemistry between Forbes March and Bree Williamson's sizzle on screen i still find myself catching old clips of them on youtube, everyday just to get my Tash/Jash fix..when they were together, I couldn't wait to watch. There is no chemistry with Jody (Jessica and Brody) none. John Mcstinky sucks he can't act, I can't understand why OLTL would chose to get rid of a terrific actor like Forbes March and keep Mark Lawson and that John character they absolutely stink.
Forbes brought out Nash's character to life, and don't even think of a recast OLTL, it wouldn't work. Forbes March made me laugh, cry, and by heart broke for him when he lost Tess. I felt Nash's pain, his angst, and love how he fought for jessica. Both Bree and Forbes sizzled and that chemistry can't never be replaced again. Jessica was on fire with Nash that was the best pairing since Luke and Laura on GH. Big Mistake ! OLTL !!
1 June 2008
28 min 30 sec
EET I just hope they are counting DVR and TIVO .........
I am happy that GH was a little bit high but there is a long way to go
12 June 2008
1 week 1 day
I tried getting into this soap but I just can't, there is nothing appealing to me at all. The ladies are weak and only guided by their need for a man, and the one female who has her stuff together and is in a sweet romance Layla we never see. I have no idea why any female would want any man on this show, Rex is a total waste, Bo has no balls either in his personal life or at work he lets McPain take the lead always, Clint is a wanna be Asa and a bad replacement, Todd is just a sad punk nowadays, the Evans brothers I don't even know what you call them same for Cole and Markko, and John is the biggest users of woman this man must have some magic stick for any female to even look his way.
And this isn't even the writing because every storyline on this show is just horrible and basically the same story besides Mitch's clown act. Nora and her child can't decide btwn brothers, Rex can't decide btwn sisters, Todd can't decide btwn ex's, Kyle torn btwn lovers.
Todd's daughter Dani is the biggest slap to my intelligence and if they toss poor Destiny over for the fake drama of hooking Todd/Tea's daughter up with their enemy son, which just happened on the show I might have with Todd's daughter and his rape victim/lover, would just be the nail in the coffin.
Reron ability to ruin past storylines and butcher Todd's character is nothing compare to his love for old 80's sitcoms and tv dramas which he copies as storylines on the show, I keep thinking to myself if I wanted to see what's happenin/alice/barney Miller/three's company/gillian's island/dallas/knots landing I can just watch the original better show.
23 July 2008
12 weeks 5 days
As the World Turns= FIYA : )
And I agree with the posters above, I don't get the big hooplah of One Life. I really don't like it. I've always been a CBSer though. So idk.
10 May 2008
1 week 4 days
OLTL is on fire!
23 November 2008
6 days 8 hours
Watch OLTL?. Sorry, that's just not happening. "The most diverse cast in soaps", I'm still cracking up over that one. Y&R is about to get the boot in a minute.
4 December 2009
1 day 9 hours
jojo- Do you have an on/off button on your remote? If you're that bored....move on.
18 December 2009
12 weeks 3 days
Oh trust me I have, but like I said I tune in sometimes just to try and support my favorite actors, but just end up tuning off again 20 mins into the show.
25 August 2008
10 hours 20 min
What's interesting is that GH is dead last in male viewers 18+, when it seems like oftentimes Guza (and Frons) are writing for male viewers. Apparently, even male viewers aren't that impressed by what they're offering LOL
Kudos to DOOL for rebounding from last week. I'd love to see this soap eventually take over the #2 spot in total viewers from B&B, it's been so wonderful lately, IMO.
22 December 2009
3 weeks 18 hours
Been an avid OLTL viewer for many, many years. It will always be my fave soap. While I have thought a few of Ron's stories were stinkers (1969?), I am LOVING a lot of what is happening now (Kish, Mitch, Bo/Nora/Clint). The show has been a non-stop train ride for the past several weeks. I don't know what soap you guys are watching, but the one I'm watching is damn good.
As for the diversity, I'm loving it! It's about time. I remember when Y&R was praised for its diverse cast - now, you barely see any people of color.
People will like what they like - I happen to think if OLTL was given the respect it deserved by ABC (If it was promoted like AMC and GH), the show would be doing WAY better in the ratings than what it is. I can always hope...
22 December 2009
3 weeks 18 hours
Just had to say, one of the things I most enjoyed about the Nora/Bo/Clint story this week - LOVED LOVED LOVED when Bo told Clint he was acting just like Asa. When he brought up Asa chasing after Delilah and Becky-Lee, I was literally yelling at the T.V. "YES, YES, YES!"
And when Clint told Bo he was dead to him - shades of ASA! Loving it!
Keep up the references to my show's rich history, RC!