Brian Frons: “The Strong Shows Will Remain”


ABC Daytime president Brian Frons spoke recently with USA Today about the status of soaps and the recent cancellations of Guiding Light and As The World Turns.

In the end, the strong shows will remain, Frons says.

Some (soaps) have been on many years, so people feel the need to make sage-like statements about the future of the genre," Frons says. "Nobody makes those statements when a sitcom or long-running drama dies. It’s the end of that program, and that’s the way we should look at it as well.

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43 Responses

  1. Profile photo of Ravennite613
    Ravennite613

    Why is it that everytime I read any article regarding Frons the old adage comes to mind

    Better to keep your mouth closed and be thought a fool than to open it and remove all doubt"?

  2. Profile photo of BFluellen1
    BFluellen1

    Nothing this man says anymore surprises me. But he fails to forget that when my beloved ATWT leaves the airwaves this fall, it will be the ABC soaps at the bottom of the pack. Hopefully by then he’ll be unemployed and someone with a love for daytime will come in takeover (and that goes for fellow dumb a** Barbara Bloom as well).

  3. Profile photo of Katiebug9624
    Katiebug9624

    he does realize that his "strong soap" is being beaten in the ratings by the cancelled ATWT right? (referring to GH) I still wonder why this man has a job unless its because TPTB just dont care much about there daytime block. But its truly sad to see Soaps become extinct because of execs like Frons, Bloom and such they are the ones in charge and yet they are the ones looking for reasons to cancel shows that have lasted so many years say what you want but when soaps some that had been on for 72 years are cancelled because of lack of viewership the blame needs to be put straight on the heads of the people in charge and yet they still have jobs its mind boggling!

  4. Profile photo of craigcp
    craigcp

    Sure are a lot of BULLSHITERS out their, way to kick a soap when it down, I was going to start watching ABC, but that took care of that. He is the first pinhead of the year. He looks like Mr. Burns from the Simpson likes to watch people suffer. EXCEL…LANT!!!

  5. Profile photo of babyc
    babyc

    The only reason this hack still has a job is because ABC wants to kill their daytime line up. Nothing, not even ABC moving AMC to LA can convince me otherwise.

  6. Profile photo of Nathang1983
    Nathang1983

    The powers that be don’t care about their soaps, or they wouldn’t be cancelling them left and right.  I’m surprised, to be honest, that some of these soaps weren’t canceled sooner.  They held out as long as they could.  By trying to save them, they screwed up royally.  All the meddling was for nothing, because frankly Bloom and Frons have run their soaps into the ground just about.  Maybe Days has improved because there is no president of NBC Daytime.

  7. Profile photo of maxsmom
    maxsmom

    It’s funny, I am a sports fan and this week a half dozen football coaches will llose their jobs because they counldn’t motivate millionaires to do their jobs but Frons can rest easy while viewers continue to turn away

  8. Profile photo of jlj0117
    jlj0117

    All joking aside.  I have to address this……..

    "Nobody makes those statements when a sitcom or long-running drama dies. It’s the end of that program, and that’s the way we should look at it as well.

     

    How the hell can you compare the daytime shows to the prime time ones?

    Our soaps have been around for DECADES. There are no re-runs.  There are no season finales, with a two to three month break with nothing but re-runs.  These writers and actors have devoted their entire lives to these shows. They sometimes shoot weeks worth of scenes in just a few days.   These people have been busting their asses since most of us were children. And you have the nerve to shrug your shoulders, and act like we should all just get over it,  while you flush generations of hard work down the drain?!

    with all due respect Frons…..GO FUCK YOUR SELF.

  9. Profile photo of katclaws
    katclaws

    [quote=jlj0117]All joking aside.  I have to address this……..

    "Nobody makes those statements when a sitcom or long-running drama dies. It’s the end of that program, and that’s the way we should look at it as well.

     How the hell can you compare the daytime shows to the prime time ones?

    Our soaps have been around for DECADES. There are no re-runs.  There are no season finales, with a two to three month break with nothing but re-runs.  These writers and actors have devoted their entire lives to these shows. They sometimes shoot weeks worth of scenes in just a few days.   These people have been busting their asses since most of us were children. And you have the nerve to shrug your shoulders, and act like we should all just get over it,  while you flush generations of hard work down the drain?!

    with all due respect Frons…..GO FUCK YOUR SELF.
    [/quote]

    Standing & Applauding your post —What an insensitive Jerk……….and adding my FU to FRONS as well !!!!!

  10. Profile photo of gjr1969
    gjr1969

    Frons is the king of the assholes. Remember how it was with Port Charles, "Nah, you’re just being silly, we won’t cancel it…" until they did.

    Basically, I’d say OLTL has either until September of this year or September of 2011. GH is still the favorite despite crappy performance and Jill’s hackery. They would look like idiots cancelling AMC immediately after spending millions for the move.
    So that leaves OLTL. They have to find new programming to replace OLTL, i.e. game show, reality show, court show, talk show. New programming almost always starts in the fall. So the ax will likely fall in around March. The show may be safe for the moment in that they share the facility there with The View anyway. I predict the hammer to come down on OLTL in March 2011.

    But JFP had better watch it at GH. Franco did nothing for ratings. They already have all of the other benefits which AMC is supposedly getting (bigger set, lower production costs). A few more months of following ATWT in the ratings and heads will roll.

    As regards AMC, I don’t see anything happening. Thank God Lorraine Broderick is back. But at this point, the audience may be lost for good.

     
  11. Profile photo of siomonstuart2003
    siomonstuart2003

    Brian "Fraud" Frons is a jerk and needs to lose his job.  OLTL is the best soap and goes underbudget and is on time, AMC is way overbudget and too expensive to make.  But he wants to get rid of the best soap on air right now for his babies.  Thanks a lot, Fraud.

  12. Profile photo of Bob
    Bob

    So many great points made above.  I remember when everyone was claiming that the sitcom was dead (then Roseanne and Billy Cosby ‘saved’ the genre) but, like others have said, none of the shows have been around for decades (even with reruns and summers off, etc.)

    Max’sMom — I love your comparison to football/sports.  I hadn’t thought about that but it is SO true.  By the way, Max=adorable!

  13. Profile photo of OldGHFan
    OldGHFan

    Yea, Frons is an idiot. I find it HILARIOUS that 2 out of his 3 soaps are BELOW the just canceled ATWT. Does he actually think OLTL and GH are “strong”? LOL.

    But nothing compares to his “training” the audience comment. It doesn’t seem to be working, Mr. Frons. Maybe you need to be GONE!

  14. Profile photo of arielade
    arielade

    I just have to say how much I LOVE all of you on here at DC. I am so angry and upset over where this genre is heading, but logging on and reading a good ol’ fashioned Frons-bashing certainly helps me feel better!

    If only these “executives” would see the passion and love for “dying” soaps here on this site and in the forums!

    Anyway, that is all. Continue on!

    P.S. Can I help with the egging too? I can bring a knife to slash Fronsies tires too. :-)

  15. Profile photo of Cyberologist
    Cyberologist

    He is a demon from hell smug arrogant and full of himself he loathes soaps he has systematically destroyed with careful turned careless manpulations and orchestrations. 

    Bankhead man has lost the  "pulse of this audience"

    In the words of Shawty Lo, "He stay foolish"

    he hasn’t a clue about soap operas.and lost the pulse of this audience because if he did he would have fired hack Guza years ago but he continues to let his bud (with his wife) write GH in the ground.

    I  am not convinced that he wants this genre to survive some of the things he’s said about soaps and their audience belies comprehension.

    He is single handedly the absolute worst thing to happen to this American tradition of storytelling with his Darwinist philosophy of only the strong survive and the weak perish by the wayside. Then had the audacity to sit and say he wish he could have gotten credit for the creation of Luke and Laura.

    Yeah right he never would have allowed them to play because they are a "grassroots’ couple.  I’d bet the farm he’d have been behind Scotty and Laura.  I cringe when I see his picture.  

    Unfortunately I won’t see the end of you.

  16. Profile photo of Cyberologist
    Cyberologist

    Oh that one

    "The audience can be trained to accept whatever that is presented to them."

    maybe not verbatim but pretty much…and it says it all there was nothing else he could ever say…its a pretty scary thought and shows me how little he thinks for the intelligence of his audience.  I can’t be trained.

    I’ll never forget it because I was so happy Disney took over ABC I was thinking the Little Mermaid and Pochantas and all that when it slowly dawned on me

    I did a Al Greene "wait a minute, somethings going wrong" 

    this guy is not all that is sweetness and light…then stuff started streaming…when he made that statement about my Marcy (Kathy Briar) I was done.  After that he did a series of "perfect blunders"

    I went Oh-Oh-

    Some really excellent comments made here I learned a lot I didn’t know

    Thanks loads….!!

  17. Profile photo of jlj0117
    jlj0117
    P.S. Can I help with the egging too? I can bring a knife to slash Fronsies tires too.

     

    see, now your talkin.  we’re gettin organized now.  watch out Fronsie.

  18. Profile photo of eygirl33
    eygirl33

    This man is a grade-A #1 ASSHOLE!!! I really don’t understand how he still has a job. All ABC soaps are in the basement and he has the nerve to talk. This leads me to believe that his job is to dismantle all ABC soaps. If I wasn’t already boycotting all ABC soaps, I’d certainly be inclined to do so now.

  19. Profile photo of Lorelai
    Lorelai

    I live in San Diego, so anyone that needs a ride up to LA to egg Frons’ house, I’m offering up 4 seats.

    Just wanted to add that, I agree, this man is a hack, a fraud and just plain evil. They could gain back 1 million viewers just by firing him.

  20. Profile photo of Jenny
    Jenny
    How the hell can you compare the daytime shows to the prime time ones?

    Our soaps have been around for DECADES. There are no re-runs.  There are no season finales, with a two to three month break with nothing but re-runs.  These writers and actors have devoted their entire lives to these shows. They sometimes shoot weeks worth of scenes in just a few days.   These people have been busting their asses since most of us were children. And you have the nerve to shrug your shoulders, and act like we should all just get over it,  while you flush generations of hard work down the drain?!

    with all due respect Frons…..GO FUCK YOUR SELF.

     BRAVO!!! Co-Sign!


  21. Profile photo of BetseyD
    BetseyD

    So many great posts on here – and I agree with all of them! 

    I just can’t stand the sight of that man (Fronsie) – he has the kind of smug look about him that makes you want to start slapping, and never stop!

    By the way – you all forgot one important item in your "Visit to Fronsie" inventories – I will bring the bag of dog shit (we certainly have enough in our back yard right now), that we will place on his front stoop and light on fire, for him to then stomp out.

    Only the strong will survive – death to Fronsie!

  22. Profile photo of Dariclone
    Dariclone

    Oh my God, this is so depressing. Just when I thought all three ABC soaps might be safe. Thta’s what I get for giving Fronsie a chance!
    Where’s the TP? I’m jumping on the bandwagon.

  23. Profile photo of Mokey
    Mokey

    This idiot needs to crawl back in his mommy’s basement and she needs to barricade the door.

    The way this moron has been allowed to insult actresses and showcase them as nothing but T and A on GH (and the rest) is astounding.  By glancing, you wouldn’t know that his audience is primarily made up of women.

  24. Profile photo of wrngchild
    wrngchild

    Has Frons even stopped to think that GH and possibly OLTL are going to be the “Soaps” that are gone?? What is it going to take before ABC fires this man? Just how low do the ratings for GH have to go??? He has absolutely no business giving his input on anything!!!! Just do us and daytime a favor, and get rid of this blow hard!! Let’s just say that ratings would start to improve if he was gone. I’m not saying that they would bounce back, but you would have viewers tuning in just to see what changes have been made. Do this now, or you there won’t be a show to worry about.

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