One Life to Live Hits New Ratings Low

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It wasn't such a Merry Christmas for our fav-or-ite sudser.  One Life to Live dropped 132,000 total viewers, hitting a new all-time low.  OLTL dropped one-tenth of a ratings point in households and among women 18-49, tying it's all-time low in those demographics as well (Source: SON). OLTL is dead last in every major demo, save for women18-34.

OLTLlogo

Thanks to the all-out promotional push OLTL's sister soap All My Children has been getting leading up to the soap's 40th anniversary and move to LA, AMC gained 47,000 total viewers over the previous week. AMC held stead in households—above As The World Turns,General Hospital and OLTL—and went up one-tenth of a point among women 18-49. 

The other Mouse House sudser, General Hospital lost 130,000 total viewers over the previous week.  GH is also down a whopping 585,000 total viewers year-to-date. ABC's longest running sudser dropped down one-tenth of a ratings point in households, and tied cancelled CBS sudser ATWT for fifth place in that demo. GH managed to hold steady among women 18-49 however, tied with Days of Our Lives at number two.

Speaking of Days of Our Lives, NBC's lone soap— and one of the broadcast channel's few success stories for 2009 whether Comcast will acknowledge it or not— dropped  93,000 total viewers the week of Christmas. DAYS also dipped one-tenth of a ratings point in households and two-tenths of a ratings point among women 18-49.

CBS daytime's The Young and the Restless gained 227,000 total viewers, making up for the previous week's freefall. Y&R held stead at 3.5 in households, yet dropped one-tenth of a ratings point among women 18-49.  Sister sudser The Bold and the Beautiful gained 9,000 total viewers. B&B held steady in households, but dropped one-tenth of a point among women 18-49.

Last, but definitely not least, if you look at the numbers, As The World Turns managed to come in fifth place (beating GH and OLTL) among total viewers, even though the cancelled soap lost 70,000 total viewers over the prior week. As previously mentioned, ATWT actually tied GH in households, besting OLTL. ATWT was tied with OLTL in last place among women 18-49.

Numbers are based on Live+Same Day ratings

Ratings for the week December 21-25, 2009

(Compared to Last Week/Compared to Last Year)


Total Viewers

1. Y&R 4,923,000 (+227,000/-331,000)

2. B&B 3,246,000 (+9,000/-322,000)

3. DAYS 2,810,000 (-93,000/-197,000)

4. AMC 2,658,000 (+47,000/-74,000)

5. ATWT 2,475,000 (-70,000/-211,000)

6. GH 2,370,000 (-130,000/-585,000)

7. OLTL 2,254,000 (-132,000/-515,000) <------ new low (Previous low: 2,279,000 for August 24-28, 2009)


HH

1. Y&R 3.5/11 (same/-.2)

2. B&B 2.3/7 (same/-.3)

3. DAYS 2.0/6 (-.1/-.1)

3. AMC 2.0/6 (same/same)

5. ATWT 1.8/5 (same/-.1)

5. GH 1.8/5 (-.1/-.4)

7. OLTL 1.7/5 (-.1/-.3) <------ ties low rating (Last time: August 31 - September 4, 2009)


Women 18-49 Viewers

1. Y&R 1,089,000 (-13,000/-3,000)

2. GH 811,000 (+5,000/-179,000)

3. DAYS 782,000 (-113,000/-79,000)

4. B&B 713,000 (-66,000/+21,000)

5. AMC 640,000 (+15,000/-123,000)

6. ATWT 609,000 (-52,000/-10,000)

6. OLTL 609,000 (-22,000/-221,000)


Women 18-49 Rating

1. Y&R 1.6/10 (-.1/same)

2. DAYS 1.2/7 (-.2/-.1)

2. GH 1.2/7 (same/-.3)

4. B&B 1.1/7 (-.1/+.1)

5. AMC 1.0/6 (+.1/-.2)

6. ATWT 0.9/6 (-.1/same)

6. OLTL 0.9/6 (-.1/-.4) <----- ties low rating (Last time: December 7-11, 2009)


Girls 12-17 Viewers

1. DAYS 58,000 (+25,000/-7,000)

2. Y&R 55,000 (+19,000/+1,000)

3. B&B 44,000 (+18,000/-3,000)

4. ATWT 42,000 (+9,000/-2,000)

5. GH 38,000 (-12,000/+10,000)

6. AMC 15,000 (+2,000/-24,000)

7. OLTL 11,000 (-19,000/-22,000)


Women 18-34 Rating

1. Y&R 1.1/7 (+.1/-.1)

2. DAYS 1,0/6 (-.1/-.1)

3. GH 0.9/5 (-.1/+.1)

4. AMC 0.8/5 (same/+.1)

5. B&B 0.7/4 (same/same)

5. OLTL 0.7/4 (same/+.1)

7. ATWT 0.6/3 (same/-.1)


Men 18+ Viewers

1. Y&R 1,138,000 (-6,000/-230,000)

2. B&B 720,000 (-25,000/-154,000)

3. DAYS 541,000 (-26,000/-196,000)

4. AMC 511,000 (-65,000/-63,000)

5. ATWT 485,000 (-43,000/-121,000)

6. GH 402,000 (-92,000/-131,000)

7. OLTL 383,000 (-111,000/-149,000)