Ratings, Rants and Raves: Kish Exits, So Do OLTL Viewers; Craptastic Storylines Cause Y&R to Freefall

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It was a horrendous week for daytime soaps ratings-wise (Source: Soap Opera Network), One Life to Live hit a new low as fans tuned out in droves, following the shoddy, fear-based exit of groundbreaking supercouple Kyle (Brett Claywell) and Fish (Scott Evans). OLTL lost 227,000 total viewers, hitting the soap opera's all-time low rating. OLTL was also down year-to-date 310,000 not-so-mainstream viewers, and was dead last among total viewers.



The soap I used to race home to watch first every day, but now  can go days on end without even being bothered to look at, also dropped one-tenth of a ratings point in households, tying it's record low in that demo. Among women 18-49, OLTL went down a crushing two-tenths of a point, tying their low in that demo as well. Looks like the Kish fans have spoken.

kish




All My Children held steady in total viewers the week of April 12-16, and in households. The same couldn't be said for the coveted women 18-49 demo. AMC dropped one-tenth of a ratings point in that demo, hitting a new record low. General Hospital lost 188,000 total viewers from the previous week. GH also went down one-tenth of a ratings point in households and among women 18-49.

Now on to the one soap opera, whose current state of creative malaise alarms me most of all—The Young and the Restless. Praise the Soap Gods, the ratings for what has now become a completely unwatchable hour of television PLUMMETED last week. Do you hear me? No? Well let me say it again. PLUMMETED, and yes I am thrilled about that. This is the only language these people understand. If it don't make dollars, it don't make sense.



Maria, we turned a blind eye at the Chipmunk. We let you put two Adams in a purple dress and clean up afterbirth. We sighed and rolled our eyes at one ludicrious doppelganger, but two lookalikes was one too many, and apparently the 431,000 viewers who turned this shit off the week of April 12-16 agree.

Thanks to this regime arrogantly plunging this show further down the drain with these ridiculous, plot driven storylines, Y&R was down year-to-date 378,000 total viewers, and it gets worse. Y&R also fell a DISASTROUS three-tenths of a ratings point in households, and two-tenths of a point among women 18-49. Want some more? Maria Arena Bell's Televised Carnivale of the Ridiculous, Obscene, Asinine and Idiotic also fell two-tenths of a ratings point among women 18-34. Somewhere Lynn Marie Latham just grabbed her junk and smirked. (Cue: Homefront theme music)



I wish I could find humor in this, but I can't. As much as the current state of OLTL hurts, I've only been watching that soap five or so years, and Kish was the best part of that experience, so if Brian Frons and Frank Valentini want to give into bigots and kill it, oh-to-the-well. I have watched Y&R, on the other hand, since I was suckling a teet, and I am not gonna just keep standing by idly and watch this show I have loved my whole life became a shell of its former self. We the fans complained loudly until ABC Daytime got rid of Chuck Pratt, and if Maria doesn't shape up, we won't hesitate about doing the same until CBS does the same with her.

The Bold and the Beautiful dropped 53,000 total viewers over the previous week. B&B held steady in households and, even with Y&R's sad, tired lead-in, managed to go up one-tenth of a point among women 18-49.  As The Ciccones Turn lost 65,000 total viewers the week of April 12-16. ATWT also droped one-tenth of a ratings point in households, tying its lowest rating ever in that demo. ATWT managed to hold steady among women 18-49, however.

Days of Our Lives continued its fall from the ratings heights. The highly-enjoyable sudser lost 154,000 total viewers, and was down year-to-date 249,000. If I had one piece of advice for DAYS it would be to go balls to the walls and explode all of EJ's (James Scott) secrets and lies once and for all— but only after Sami (Alison Sweeney) has cheated on Rafe (Galen Gering) with him.

Imagine a volatile Sami learning that she threw away true love, once again, on a sociopath who kidnapped his own child? Culminate the arc with Sami gunning EJ down on the pier (Duh he would survive, I love me some Ejami!) and I bet the ratings would soar. Sami and EJ's dramatic, tainted, epic, Wuthering Heights-esque love-to-hate story is the money shot, IMO. Just a thought. DAYS also dropped one-tenth of a point in households, yet held steady among women 18-49.


Numbers are based on Live+Same Day ratings

Ratings for the week of April 12 - April 16, 2010

(Compared to Last Week/Compared to Last Year)

Total Viewers

1. Y&R 4,902,000 (-431,000/-378,000)

2. B&B 3,200,000 (-53,000/-274,000)

3. GH 2,580,000 (-188,000/-45,000)

4. DAYS 2,563,000 (-154,000/-249,000)

5. AMC 2,426,000 (same/-146,000)

6. ATWT 2,258,000 (-65,000/-272,000)

7. OLTL 2,253,000 (-227,000/-310,000) <---- new low (Previous low: 2,254,000 for December 21-25, 2009)


HH

1. Y&R 3.5/13 (-.3/-.3)

2. B&B 2.3/8 (same/-.3)

3. GH 1.9/6 (-.1/-.1)

3. DAYS 1.9/7 (-.1/-.2)

5. AMC 1.8/7 (same/-.2)

6. OLTL 1.7/6 (-.1/-.2) <---- ties low rating (Last time: March 22-26, 2010)

7. ATWT 1.6/6 (-.1/-.3) <---- ties low rating (Last time: August 3-7, 2009)

Women 18-49 Viewers

1. Y&R 1,070,000 (-139,000/-184,000)

2. GH 835,000 (-105,000/+19,000)

3. DAYS 742,000 (-16,000/-136,000)

4. B&B 695,000 (+37,000/-74,000)

5. OLTL 600,000 (-115,000/-173,000)

6. AMC 519,000 (-82,000/-191,000)

7. ATWT 508,000 (-32,000/-86,000)

Women 18-49 Rating

1. Y&R 1.6/11 (-.2/-.3)

2. GH 1.3/8 (-.1/+.1)

3. DAYS 1.1/8 (same/-.2)

3. B&B 1.1/7 (+.1/-.1)

5. OLTL 0.9/6 (-.2/-.3) <---- ties low rating (Last time: December 21-25, 2009)

6. ATWT 0.8/5 (same/-.1)

6. AMC 0.8/5 (-.1/-.3) <------ new low rating (Previous low: April 5-9, 2010 with 0.9/6 | First time at 0.9 was June 22-26, 2009)

Girls 12-17 Viewers

1. GH 36,000 (-24,000/-19,000)

2. AMC 35,000 (+11,000/+8,000)

3. Y&R 28,000 (-24,000/-11,000)

4. B&B 24,000 (-7,000/same)

5. OLTL 23,000 (-10,000/-29,000)

6. ATWT 21,000 (-10,000/-9,000)

7. DAYS 10,000 (-14,000/-27,000)

Women 18-34 Rating

1. Y&R 0.9/7 (-.2/-.4)

1. DAYS 0.9/6 (same/-.1)

1. GH 0.9/6 (same/same)

4. B&B 0.7/5 (+.1/-.1)

5. AMC 0.6/4 (-.1/-.3)

5. OLTL 0.6/4 (-.1/-.2) <---- ties low rating (Last time: December 29, 2008 - January 2, 2009)

7. ATWT 0.5/3 (same/-.2)

Men 18+ Viewers

1. Y&R 1,116,000 (-54,000/-135,000)

2. B&B 676,000 (+13,000/-91,000)

3. DAYS 547,000 (+43,000/-59,000)

4. GH 491,000 (-53,000/+24,000)

5. AMC 462,000 (+13,000/-46,000)

6. ATWT 446,000 (+55,000/-106,000)

7. OLTL 383,000 (-78,000/-94,000)

-------------------------------------

Day-To-Day Ratings - HH/Total Viewers

AMC

Monday: 1.9/2,600,000

Tuesday: 1.9/2,573,000

Wednesday: 1.8/2,382,000

Thursday: 1.7/2,267,000

Friday: 1.8/2,307,000

ATWT

Monday: 1.8/2,425,000

Tuesday: 1.7/2,343,000

Wednesday: 1.6/2,204,000

Thursday: 1.5/1,986,000

Friday: 1.7/2,323,000

B&B

Monday: 2.4/3,417,000

Tuesday: 2.3/3,417,000

Wednesday: 2.4/3,388,000

Thursday: 2.0/2,691,000

Friday: 2.2/3,085,000

DAYS

Monday: 2.0/2,675,000

Tuesday: 1.9/2,542,000

Wednesday: 1.9/2,578,000

Thursday: 1.9/2,487,000

Friday: 1.9/2,533,000

GH

Monday: 1.9/2,608,000

Tuesday: 1.8/2,557,000

Wednesday: 2.0/2,742,000

Thursday: 1.9/2,480,000

Friday: 1.8/2,515,000

OLTL

Monday: 1.7/2,267,000

Tuesday: 1.7/2,441,000

Wednesday: 1.7/2,281,000

Thursday: 1.6/2,090,000

Friday: 1.7/2,184,000

Y&R

Monday: 3.7/5,198,000

Tuesday: 3.6/5,147,000

Wednesday: 3.6/4,953,000

Thursday: 3.3/4,610,000

Friday: 3.4/4,604,000

-------------------------------------

For the SEASON September 21, 2009 through April 18, 2010

HH

1. Y&R 3.8

2. B&B 2.4

3. DAYS 2.3

4. GH 2.1

4. AMC 2.1

6. OLTL 1.9

6. ATWT 1.9

Women 18-49 Rating

1. Y&R 1.9

2. GH 1.5

3. DAYS 1.4

4. AMC 1.1

4. B&B 1.1

4. OLTL 1.1

7. ATWT 1.0