Ratings, Rants and Raves: Kish Exits, So Do OLTL Viewers; Craptastic Storylines Cause Y&R to Freefall





It was a horrendous week for daytime soaps ratings-wise (Source: Soap Opera Network), One Life to Live hit a new low as fans tuned out in droves, following the shoddy, fear-based exit of groundbreaking supercouple Kyle (Brett Claywell) and Fish (Scott Evans). OLTL lost 227,000 total viewers, hitting the soap opera's all-time low rating. OLTL was also down year-to-date 310,000 not-so-mainstream viewers, and was dead last among total viewers.
 
The soap I used to race home to watch first every day, but now  can go days on end without even being bothered to look at, also dropped one-tenth of a ratings point in households, tying it's record low in that demo. Among women 18-49, OLTL went down a crushing two-tenths of a point, tying their low in that demo as well. Looks like the Kish fans have spoken.
 

All My Children held steady in total viewers the week of April 12-16, and in households. The same couldn't be said for the coveted women 18-49 demo. AMC dropped one-tenth of a ratings point in that demo, hitting a new record low. General Hospital lost 188,000 total viewers from the previous week. GH also went down one-tenth of a ratings point in households and among women 18-49.

Now on to the one soap opera, whose current state of creative malaise alarms me most of all—The Young and the Restless. Praise the Soap Gods, the ratings for what has now become a completely unwatchable hour of television PLUMMETED last week. Do you hear me? No? Well let me say it again. PLUMMETED, and yes I am thrilled about that. This is the only language these people understand. If it don't make dollars, it don't make sense.
 
Maria, we turned a blind eye at the Chipmunk. We let you put two Adams in a purple dress and clean up afterbirth. We sighed and rolled our eyes at one ludicrious doppelganger, but two lookalikes was one too many, and apparently the 431,000 viewers who turned this shit off the week of April 12-16 agree.

Thanks to this regime arrogantly plunging this show further down the drain with these ridiculous, plot driven storylines, Y&R was down year-to-date 378,000 total viewers, and it gets worse. Y&R also fell a DISASTROUS three-tenths of a ratings point in households, and two-tenths of a point among women 18-49. Want some more? Maria Arena Bell's Televised Carnivale of the Ridiculous, Obscene, Asinine and Idiotic also fell two-tenths of a ratings point among women 18-34. Somewhere Lynn Marie Latham just grabbed her junk and smirked. (Cue: Homefront theme music)
 
I wish I could find humor in this, but I can't. As much as the current state of OLTL hurts, I've only been watching that soap five or so years, and Kish was the best part of that experience, so if Brian Frons and Frank Valentini want to give into bigots and kill it, oh-to-the-well. I have watched Y&R, on the other hand, since I was suckling a teet, and I am not gonna just keep standing by idly and watch this show I have loved my whole life became a shell of its former self. We the fans complained loudly until ABC Daytime got rid of Chuck Pratt, and if Maria doesn't shape up, we won't hesitate about doing the same until CBS does the same with her.

The Bold and the Beautiful dropped 53,000 total viewers over the previous week. B&B held steady in households and, even with Y&R's sad, tired lead-in, managed to go up one-tenth of a point among women 18-49.  As The Ciccones Turn lost 65,000 total viewers the week of April 12-16. ATWT also droped one-tenth of a ratings point in households, tying its lowest rating ever in that demo. ATWT managed to hold steady among women 18-49, however.

Days of Our Lives continued its fall from the ratings heights. The highly-enjoyable sudser lost 154,000 total viewers, and was down year-to-date 249,000. If I had one piece of advice for DAYS it would be to go balls to the walls and explode all of EJ's (James Scott) secrets and lies once and for all— but only after Sami (Alison Sweeney) has cheated on Rafe (Galen Gering) with him.

Imagine a volatile Sami learning that she threw away true love, once again, on a sociopath who kidnapped his own child? Culminate the arc with Sami gunning EJ down on the pier (Duh he would survive, I love me some Ejami!) and I bet the ratings would soar. Sami and EJ's dramatic, tainted, epic, Wuthering Heights-esque love-to-hate story is the money shot, IMO. Just a thought. DAYS also dropped one-tenth of a point in households, yet held steady among women 18-49.

Numbers are based on Live+Same Day ratings

Ratings for the week of April 12 - April 16, 2010

(Compared to Last Week/Compared to Last Year)

Total Viewers
1. Y&R 4,902,000 (-431,000/-378,000)
2. B&B 3,200,000 (-53,000/-274,000)
3. GH 2,580,000 (-188,000/-45,000)
4. DAYS 2,563,000 (-154,000/-249,000)
5. AMC 2,426,000 (same/-146,000)
6. ATWT 2,258,000 (-65,000/-272,000)
7. OLTL 2,253,000 (-227,000/-310,000) <---- new low (Previous low: 2,254,000 for December 21-25, 2009)

HH
1. Y&R 3.5/13 (-.3/-.3)
2. B&B 2.3/8 (same/-.3)
3. GH 1.9/6 (-.1/-.1)
3. DAYS 1.9/7 (-.1/-.2)
5. AMC 1.8/7 (same/-.2)
6. OLTL 1.7/6 (-.1/-.2) <---- ties low rating (Last time: March 22-26, 2010)
7. ATWT 1.6/6 (-.1/-.3) <---- ties low rating (Last time: August 3-7, 2009)

Women 18-49 Viewers
1. Y&R 1,070,000 (-139,000/-184,000)
2. GH 835,000 (-105,000/+19,000)
3. DAYS 742,000 (-16,000/-136,000)
4. B&B 695,000 (+37,000/-74,000)
5. OLTL 600,000 (-115,000/-173,000)
6. AMC 519,000 (-82,000/-191,000)
7. ATWT 508,000 (-32,000/-86,000)

Women 18-49 Rating
1. Y&R 1.6/11 (-.2/-.3)
2. GH 1.3/8 (-.1/+.1)
3. DAYS 1.1/8 (same/-.2)
3. B&B 1.1/7 (+.1/-.1)
5. OLTL 0.9/6 (-.2/-.3) <---- ties low rating (Last time: December 21-25, 2009)
6. ATWT 0.8/5 (same/-.1)
6. AMC 0.8/5 (-.1/-.3) <------ new low rating (Previous low: April 5-9, 2010 with 0.9/6 | First time at 0.9 was June 22-26, 2009)

Girls 12-17 Viewers
1. GH 36,000 (-24,000/-19,000)
2. AMC 35,000 (+11,000/+8,000)
3. Y&R 28,000 (-24,000/-11,000)
4. B&B 24,000 (-7,000/same)
5. OLTL 23,000 (-10,000/-29,000)
6. ATWT 21,000 (-10,000/-9,000)
7. DAYS 10,000 (-14,000/-27,000)

Women 18-34 Rating
1. Y&R 0.9/7 (-.2/-.4)
1. DAYS 0.9/6 (same/-.1)
1. GH 0.9/6 (same/same)
4. B&B 0.7/5 (+.1/-.1)
5. AMC 0.6/4 (-.1/-.3)
5. OLTL 0.6/4 (-.1/-.2) <---- ties low rating (Last time: December 29, 2008 - January 2, 2009)
7. ATWT 0.5/3 (same/-.2)

Men 18+ Viewers
1. Y&R 1,116,000 (-54,000/-135,000)
2. B&B 676,000 (+13,000/-91,000)
3. DAYS 547,000 (+43,000/-59,000)
4. GH 491,000 (-53,000/+24,000)
5. AMC 462,000 (+13,000/-46,000)
6. ATWT 446,000 (+55,000/-106,000)
7. OLTL 383,000 (-78,000/-94,000)

-------------------------------------

Day-To-Day Ratings - HH/Total Viewers

AMC

Monday: 1.9/2,600,000
Tuesday: 1.9/2,573,000
Wednesday: 1.8/2,382,000
Thursday: 1.7/2,267,000
Friday: 1.8/2,307,000
ATWT

Monday: 1.8/2,425,000
Tuesday: 1.7/2,343,000
Wednesday: 1.6/2,204,000
Thursday: 1.5/1,986,000
Friday: 1.7/2,323,000
B&B

Monday: 2.4/3,417,000
Tuesday: 2.3/3,417,000
Wednesday: 2.4/3,388,000
Thursday: 2.0/2,691,000
Friday: 2.2/3,085,000
DAYS

Monday: 2.0/2,675,000
Tuesday: 1.9/2,542,000
Wednesday: 1.9/2,578,000
Thursday: 1.9/2,487,000
Friday: 1.9/2,533,000
GH

Monday: 1.9/2,608,000
Tuesday: 1.8/2,557,000
Wednesday: 2.0/2,742,000
Thursday: 1.9/2,480,000
Friday: 1.8/2,515,000
OLTL

Monday: 1.7/2,267,000
Tuesday: 1.7/2,441,000
Wednesday: 1.7/2,281,000
Thursday: 1.6/2,090,000
Friday: 1.7/2,184,000
Y&R

Monday: 3.7/5,198,000
Tuesday: 3.6/5,147,000
Wednesday: 3.6/4,953,000
Thursday: 3.3/4,610,000
Friday: 3.4/4,604,000
-------------------------------------

For the SEASON September 21, 2009 through April 18, 2010

HH
1. Y&R 3.8
2. B&B 2.4
3. DAYS 2.3
4. GH 2.1
4. AMC 2.1
6. OLTL 1.9
6. ATWT 1.9

Women 18-49 Rating
1. Y&R 1.9
2. GH 1.5
3. DAYS 1.4
4. AMC 1.1
4. B&B 1.1
4. OLTL 1.1
7. ATWT 1.0

 

Comments

Member since:
15 October 2008
Last activity:
37 weeks 4 days

The Kishers weren't playing and the trainwreck watchers cut doppleganger tv off @ 11 (Y&R)!  Somewhere, hopefully, these executives caught a clue and figure out "mainstream America" and floaters aren't the only ones watching.

Ryan-Scott's picture
Member since:
4 May 2009
Last activity:
19 hours 44 min

When we say we are going to tune out we mean it. Why don't they believe us?
I am soap fan. Hear me roar.
I don't know when I will watch OLTL again after the way Kish was written out.
I don't know if I will again.

As for Y&R, I hope this Emily/Sarah slop gets resolved during sweeps.
May Sweeps that is.
Not July Sweeps and sure as hell not November Sweeps! 

The LML line is a hot one Jamey.

cheryl85's picture
Member since:
22 October 2009
Last activity:
43 weeks 6 days

Those ratings are UGLY.  And I bet the people at the top will only make the claim "Well they all did bad" that shouldn't be an excuse to keep stinking up the ratings.

Member since:
7 December 2009
Last activity:
2 years 20 weeks

drop it low Y&R now maria what you got to say about that nothing you better not go to them mag. and say we tell good stories cause right now it bad and you know what it bad when i enjoy atwt this week and last week better then the Y&R 6.0 passions

troymcclure's picture
Member since:
25 December 2008
Last activity:
2 years 5 weeks

as much as I dislike Kish leaving I tuned out some time ago becauset OLTL, quite frankly,  sucks balls.

I'm quite offended by comparing the most tragic passionate literary couple to EJAMI????  C'mon now, Heathcliff and Cathy deserves better than that.

dkp's picture
Member since:
9 June 2009
Last activity:
4 weeks 5 days

Where are all those bigots who were supposed to tune back in OLTL? The gays are gone and show hits new lows. How about addressing the real problems with the show and bringing back kish? 

Yeah, I grew up watching Y&R too, so the state of Y&R is sad, sad, sad. I'm glad people turned it off in droves. Maria and crew need to shape up or get shipped out.

Smitty's picture
Member since:
30 March 2009
Last activity:
1 week 1 day

Y&R tumbles!!! I'll drink to that!  Cheers!

Member since:
22 January 2008
Last activity:
5 hours 41 min

I'm quite offended by comparing the most tragic passionate literary couple to EJAMI???? C'mon now, Heathcliff and Cathy deserves better than that
***
LMAO come ON, all great literary couples are used to reference soap couples. If I played a drinking game every time someone calls a soap couple "Romeo and Juliet" I would have a curdled liver.

Member since:
29 April 2009
Last activity:
3 years 40 weeks

Bianca in Genoa City - anyone else see it.  Why did they have to get rid of Vail Bloom.  Did VB quit - we know she was on recurring.  It's obvious Eden was just trying to stick it to AMC and MAB and her team including CBS Daytime just wanted to stick it to ABC. 

I don't want to end up hating Eden Riegel - but Eden you're miscast.  Like I said: It's Bianca in Genoa City.

Member since:
9 July 2008
Last activity:
3 years 45 weeks

I hate saying "good" to OLTL's dismal ratings...but GOOD!  Maybe now someone will realize that it's not grandma's and housewives only that watch these shows (and buy the damn products advertised), but people who aren't lemmings and will leave when they destroy characters that are well liked or write people off we like.

Member since:
9 July 2008
Last activity:
3 years 45 weeks

sorry about that...

Member since:
22 January 2008
Last activity:
5 hours 41 min

You might wanna check the week in question before you blame all things wrong with Y&R on Eden Riegel. She didn't even debut the week in question. Jesus take the wheel.

Member since:
29 April 2009
Last activity:
3 years 40 weeks

Oh Jamey,

Y&R will need to lose a million viewers before TPTB take notice.  MAB and her team, including CBS Daytime, can afford to be complacent as they are the #1 Soap.  MAB knows she can churn out this hackery as you/ve called it b/c she knows us idiots including the Nielsens are going to watch regardless.

Member since:
12 March 2010
Last activity:
3 years 51 weeks

Kishers said they would turn off OLTL and it looks like that is exactly what happened. 
I feel exactly the same Jamey.  I couldn't get enough of OLTL last year.  I was excited to watch the whole show, and Kish in particular.  Now that Kish is gone and the storylines amazing dumbed down and stupid (Gex in particular), I have no desire to watch. 

The Kish storyline resonated with so many fans and brought new people to the soap.  It's amazing that this widely praised and GLAAD awarded storyline was named the scapegoat for the low ratings.  Clearly ABC/OLTL your soap has a WIDE variety of other issues that are the culprit.  Time to look again and see what the REAL issues are with OLTL.

Bring back KISH!

Member since:
22 January 2008
Last activity:
5 hours 41 min

No, she doesn't have that luxury anymore. Les Moonves wants to cancel the Bell soaps too. They are too costly, and don't bring enough profit in. Y&R isn't even as safe as GH. Trust...

watchingallday's picture
Member since:
21 December 2009
Last activity:
2 years 13 weeks

I am glad people are tuning out of the crapfest that has become Y&R.  The powers that be need to be punished for what they have done.  As far as OLTL, I understand that there are a lot of Kish fans who are understandably upset at theit being blamed for the ratings woes as of late; but, aside from the ridiculouness that is the 17 again Jessica story, One Life has still been a great and entertaining show.  There is a difference between the systematic destruction of an entire show and characters and a show getting rid of one popular couple and having silly storyline.  The problem with Y&R is writing, the problem with OLTL is the executives, but they still put out an entertaining show, and while I empathize with the Kish fans (I can take them or leave them because I like Kyle a lot, but never really cared about Oliver), I still see a good show worthy of my time, whereas Y&R has become unenjoyable with bad writing and has questionable executive decisions.

Member since:
22 January 2008
Last activity:
5 hours 41 min

Kish fans are ticked off, but it isn't only Kish. It's Teen Messica and Cristian wrecking the steamy momentum of Cris and Layla. It's the popular Brody and Jess pairing being fucked over for a redux. It's "Who is Rex's Father, NOW?" It's Rex not being Roxy's kid. It's Rachel being shipped off with no proper exit. It's Bo being shot for no good reason to make us feel something for Rex and Gigi again, which we don't. It's as if someone ripped the spirit of Ron Carlivati's writing right out of this show, crumpled it up, and threw it in the garbage. Then Frank and Ron took a turn.

dkp's picture
Member since:
9 June 2009
Last activity:
4 weeks 5 days

I agree. I don't think it was only Kish fans tuning out that caused these ratings. I think the show overalll isn't that good, so fans in general tuned out.

But at least the ratings didn't increase. Cause if they did, you know that ABC would be all "See, we are right. Gays kill ratings and getting rid of them paid off." At least now, they'll have a hard time saying that, cause Kish is gone and OLTL is still having trouble.

Member since:
8 April 2010
Last activity:
3 years 13 weeks

I have never ever understood how and why Y & R became the No. 1 soap for 17 years straight. Maybe it's the lack of competition in that time slot. (Jamey, any ideas?)
These days that honor should really belong to DAYS or GH; they try harder. And I don't feel as though my intelligence is being insulted while watching.

The storytelling  that we fans have been forced to watch since last summer is worse than Guiding Light in its worst days. Somebody should give these "writers" their walking papers NOW.

Member since:
22 April 2009
Last activity:
1 year 9 weeks

It's interesting to see the ratings actually reflect the vocal discontent of the fans. Maybe the "mainstream" press coverage about the supposed "mainstream" audience impact of the Kish storyline spread the word and got viewers irate.

And I agree with Brightongirl, OLTL and ABCD should learn to respect ALL members of its audience.

alstonboy4315's picture
Member since:
12 February 2010
Last activity:
6 weeks 2 days

I do feel like Eden is kinda playing Bianca Montgomery in Genoa City, but she hasn't been given the material to truly display her "bitchtasticness". I blame that on the WRITING, not the actress!!!  Her presence on Y&R has nothing to do with the ridiculous Tom-foolery that Ma Bell, Hogan and Scott H. are trying to shove down our throats!!! Eden is trying to make the role her own, and it takes time. She does seem a little bit sweeter and less antagonistic than Vail Bloom did, but I also believe that Eden has more range as an actress, and when given the opportunity to dig into some truly vixenish/bitchy dialogue and material, she will deliver!!

Silver44's picture
Member since:
1 January 2010
Last activity:
1 year 30 weeks

The ratings are dreadful and hopefully TIIC will take notice but I think, they will just come up with some excuse. This freefall has to be consistent, it can't go down one week and then go up the next, and I have a feeling that is whats going to happen. Unfortunately!

Member since:
21 May 2009
Last activity:
2 years 50 weeks

 I tuned Y&R out last week, and plan to keep it up until my show is saved from the hands of MAB, or at least her team of writers.  The fans do not want PASSIONS but an intelligently written soap, mindful of the rich history of each character and not turning them into charicatures.  

alstonboy4315's picture
Member since:
12 February 2010
Last activity:
6 weeks 2 days

The reason why Y&R's ratings are tanking is because they INSIST on showing this damn Sarah/Daisy/Ryder story NINE days a week, and Yvonne Zima's acting is so hideous that people are tuning out in droves. When they don't have Sarah/Daisy/Ryder on, I am forced to watch "Pattycake" running amuk on the OTHER side of town, outsmarting EVERYONE and getting away with it. Jack Abbott is being ruined as is Michael Baldwin!! They are being portrayed as utter fools!!! Character assassination is not the way to bring in viewership!!!

I agree that it will take a SIGNIFICANT drop in viewership to get CBS to evaluate whether Maria, Hogan and Scott need to remain head writers on this show. This show has been TOO complacent over the past five years. They assume that they will stay on top, and they also assume that just because they haven't lost their number one spot that they are doing everything right!!! I would be willing to see the show lose it's #1 spot for a month or so if it meant new writers-------ANYONE who can do better than what's being done now!!!

Member since:
10 January 2009
Last activity:
2 years 14 weeks

I have watched OLTL on and off since 1980 when the glorious Herb and Dorian were bickering and making love. I have watched only a handful of episodes lately because there is such a lack of heart, soul and entertaining story. There is very little to entice me to continue watching --save for the performers I have loved watching for years. 

When a show is struggling to maintain an audience and garner new viewers, pushing a popular couple out the door and admitting you are bowing to the demands of bigots, is bad business. Bigots are loud. That is all. The gay stories did not crush OLTL's ratings, it was the overall lack of compelling stories. It is the lack of character driven story and the episodic nature of the writing.

The nonsensical youth dominated, ageist, anti-anything different and the unwillingness to demand a quality product by executives is the reason for the decline in ratings.  

Member since:
11 April 2009
Last activity:
2 weeks 6 days

I'm sorry to see OLTL lose viewers.  I still enjoy the show.  It went through 4 weeks of boring episodes but last week, the show seemed to turn a corner.

Realistically, the show lost a tremendous amount of momentum and ratings after the show ended the Todd/Marty  storyline.  The show should have sent Todd to prison instead of making him the center of a love triangle.  That hurt the show.

Y&R's drop of 400K viewers must be startling to TPTB.  There's a flux of a certain number of viewers week to week but I've never seen Y&R lose 400K viewers.  That should, hopefully, scare MAB.

MAB screwed the pooch by pushing so many over the top stories at once.  Each of these stories could have been good if staggered 6 months a part from each other. 

Next week's ratings will be key.  

For all of LML's faults, I do recall fondly how she featured the Winters family.  I wish Y&R would rehire Victoria Rowell.

I'm sorry to see the much improved AMC see a decline in ratings.  

 

Member since:
22 January 2008
Last activity:
5 hours 41 min

There's a flux of a certain number of viewers week to week but I've never seen Y&R lose 400K viewers.
***
Neither have I. If it's happened, I can't remember. LML lost that much, sustained over a long period of time, but I can't remember the last time almost half a million viewers tuned out like that.

Member since:
29 April 2009
Last activity:
3 years 40 weeks

No, she doesn't have that luxury anymore. Les Moonves wants to cancel the Bell soaps too. They are too costly, and don't bring enough profit in. Y&R isn't even as safe as GH. Trust...

Thanks Jamey - wasn't aware

 

watchingallday's picture
Member since:
21 December 2009
Last activity:
2 years 13 weeks

Jamey, I agree with all of the above concerns.  There has been little bit too much chaos and complication for the sake of chaos and complication, but I like where the Todd, Viki, Dorian, Tea, Langston, Markko, Starr, Cole, Natalie, Matthew, Dani, Destiny, new theatre guy, and Charlie stories are going.  I also have faith that even though I am displeased with some of the current weak stories (Messica/Brody/Christian?Layla, abrupt no exit Rachel, and Who's Rex's daddy part deux), but I have faith that Ron will be able to make the ride bearable if not entertaining.  Case in point is the Marty/John/Todd/Natalie mcbaby situation.  I hate John McBain and sometimes fall asleep when Marty is on the screen, but killing that baby and making Todd find the useless Hannah half naked with Cole has and will make for a good set of stories I think.  Also, I think Natalie and John have not had much to do with each other for years so this back in love thing is a bit of an insult to Jared's memory, BUT Natalie and Marty at each others throats has been pretty decent.  Yes, OLTL is not perfect, there are some major annoyances, and it is not on the ridiculous high of a few months ago, but it is still pretty good and it has the potential to be just as if not better in the near and far future.

Member since:
16 June 2009
Last activity:
3 years 34 weeks

I'm sorry that my favourite soap is sucking, but I'm so GLAD that the ratings for Y&R tanked - I hope they continue to.  That's the only way to get the message out to TPTB that this current regime is doing a really horrible job.  This needs to continue until something changes.  I actually think the ratings will continue falling, because the way they are obviously doing these stories, they think they can milk it into the summer.  I thought I read somewhere Scott Hamner saying some crap about trying to make these two idiots Sarah and Patty do a take off on Strangers on a Train.  Sorry, dear!  That is a Hitchcock CLASSIC and these hacks just do not have what it takes to even get the train on the tracks.  They seriously have delusions of grandeur.