Could Trifecta and Mark Burnett's One In a Million be Soaps Biggest Threat Yet?

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"Alright everyone, gird your loins!"—Nigel, The Devil Wears Prada



Trifecta Entertainment's hunger for the seemingly up for grabs daypart of broadcast television seems to be increasing by the minute. FIrst came news that the distribution company behind such recent hits as The Hills and Punk'd was stripping indie soap Hacienda Heights for daytime, now comes word from Broadcasting and Cable that Trifecta is teaming with reality uber producer Mark Burnett to develop One In a Million, a syndicated daytime singing competition.

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"People have been talking about how soap operas aren't working as much in daytime," says Hank Cohen, Trifecta's CEO. "But people always like compelling, dramatic stories. I started thinking, ‘What if you took those stories and wrapped them around a singing competition?'




The article goes on to say, each episode of One In a Mllion will pit four contestants against each other in a singing competition. Following the American Idol model,  that day's winner will be decided on by three judges. The winner of each 30-minute daily episode will then go on to a Friday competition, where a weekly winner will be determined.

At the end of each month, the weekly winners will head to a semifinal competition. One winner from the semifinals will advance to the finals, which will air the last week of the 33-week season, when an ultimate winner will be announced on a Friday season finale, taking home $1 million.

Okay, I have to be real here. This sounds hot! Contestants for One In a Million will be selected from TV affiliates all over the country, Cohen revealed to B&C.

We would hold a three-day event in conjunction with the station, for example, using station's Websites to market the tryouts and increase attendance," Cohen explains.

Contestants would perform in front of the show's judges and a live local audience. In addition, the show will feature video packages that introduce each contestant to audiences.

"We'll hear their stories and learn more about them through these profile packages," Cohen says. "We'll learn what this means to them and what their personal story is. That's what makes this show so suited for daytime."


A soapy, singing competition from the creative forces behind Survivor and The Hills for daytime, with American Idol, Dancing With The Stars and Glee dominating primetime? If this doesn't make certain showrunners get their heads out of the their asses sand, I don't know what will.