Ken Corday: "You Have to Give The Viewer What The Viewer Wants to See"

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In an interview with Soap Opera Network, Days of Our Lives show-runner Ken Corday reveals what keeps his soap separated from the rest of the ones in the dish.

What has kept the show on the air as long as it has been? How does it stand out from the rest?

You have to give the viewer what the viewer wants to see. You just can't put people on the show with all new faces. I know in the months to come a lot of familiar faces will be coming back to the show as our matriarch, Alice Horton [Frances Reid], passed away. For a period of two weeks, we really dealt with it in an organic manner. By bringing back familiar faces from the past, and keying that off with you know 'here is one actor or another whose characters are still viable,' it wasn't a question, why not re-introduce them? That really is our secret - the wheel is not broken. I think that will be the formula for future success of the show. It is also really about romance - by keeping [couples] apart for as long as possible, but without turning off the audience. We will always have couples breaking up, while always giving the audience 'Hope,' which I could use in two different ways [Corday chuckles], that the couple will get back together.


Corday also opens up about what fans of Rafe (Galen Gering) and Sami (Alison Sweeney), better know as "Safe", can expect this summer.


Speaking of couples, I started watching 'DAYS' in the mid-1990's and my favorite character is Sami Brady [Corday interjects and says 'me too!']. From her days trying to get Austin, while finding love with Lucas, to getting with EJ, to her drama with Rafe and now she's toying around with EJ again. Is that the type of storylines you are referring to when it comes to couples?

Yes, that is what I was referring to. I truly believe the viewers want Sami and Rafe together. You know, Sami can be her own worst enemy and this time she's not doing it in a vindictive way. She's just being pulled in by this not so nice guy [EJ]. That will come to a conclusion sometime right after Labor Day. I think viewers will be very happy to see Sami being the strong Sami, who is taking things into her own hands. I wish I could tell you the plot points, but I can't! I can say you can expect a lot of surprises and viewers will get what they want.


To read more about Corday's book and how he manages the show click here.