P&G Produces Webisode on Parenting

Webisodes, the petite, perky cousins of soap operas, are gaining popularity as the innovative way to watch TV. Proctor and Gamble has partnered with Pampers to launch a brand spanking new webisode, Welcome to Parenthood. Sponsored by Abbott (the maker of Similac) and BeechNut Baby Food, the fourteen episode series will offer a candid look into the lives of three sets of new parents as they experience the nuances of child-rearing at various stages. Viewers can toddle along on a journey of first steps, sippy cups, baby-proofing, and potty talk in bite-size episodes running five to six minutes. You can follow the pitter-patters of parenthood at Pampers.com each Monday, Wednesday, and Friday from now until July 30.