HomeTVTalk ShowsMartha Stewart Proves Disastrous for Hallmark’s Daytime Block Jamey Giddens October 13, 2010 Talk Shows, The Martha Stewart Show 6 Comments Let this be a lesson to all the trigger happy execs, itching to cancel soap operas for talk shows. According to The Hollywood Reporter, Martha Stewart Living Omnimedia’s block of lifestyle programming has proven so disastrous for Hallmark’s ratings, the cabler has returned to showing Little House on The Prairie re-runs from 3-6 pm! Just last month Martha Stewart moved her own self-titled talker to Hallmark, as well as several other programs inspired by Stewart’s home and hearth schtick, initially ceding the hours from 10-6 pm to Stewart. Is there a Hallmark card for "Sorry, Laura Ingalls just kicked your booty?" Photo by PR Photos 6 Responses josser October 13, 2010 Just think of all of the viewers Hallmark could have gotten had it picked up the P&G soaps. As a basic cable station, getting 2 million viewers during the day would have been a coup. Log in to Reply Joan76 October 13, 2010 Soap fans must all ban together and not watch The Talk. If that is successful then soaps are done. Wish can get a hold of the nelson people. Log in to Reply Ryan-Scott October 13, 2010 Amen Joan76! I have seen two commercials for this talk show. One they were talking about what they call their privates in front of their children and another they were talking about sex and Sharon was saying something about a headache. Already sounds like skippable slop. I think it will drop like a rock on its own and I look forward to it. Log in to Reply glowery October 13, 2010 Well I absolutely abhor Martha Stewart, so it came as no surprise that HallMark would not be happy with this harpy. I have seen the previews of “The Talk” and even if there are a couple of celebs on there I like, from what I have seen so far, I doubt I will be tuning in. Log in to Reply isiola October 14, 2010 If all the head honchos really put their head together they would have been smart enough & realized ..”hmm maybe we need a soap opera on this channel”…I love Little House but enough soap operas could have found a very comfortable niche!…Martha is entertaining but not all day! Log in to Reply Dariclone October 15, 2010 I very much doubt the industry people will pay attention to this, but if they were smart they would. I used to watch Ellen every day, thwn ut became only when someone I really liked was on. Now I don’t watch Ellen or any other talk show regurlarly. They’re all the same. We need something original people, not just the same celeb interviews over and over! Log in to Reply Leave a Reply Cancel Reply You must be logged in to post a comment.