Ratings, Rants and Raves: DAYS Climbs; ABC and Y&R Struggle; Why B&B is Daytime's Best Soap Right Now

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NBC's Days of Our Lives was the only soap opera to gain among total viewers the week of October 18-22. (Source: Soap Opera Network) DAYS saw 118,000 more peeps over the previous week. DAYS went up one-tenth of a point in households, yet held steady among women 18-49. I guess all those poor Passions fans tuned in to see sweet, Lindsay Hartley (Arianna)get mowed down like a stray blade of grass. Sigh.

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Over at ABC, General Hospital shed 144,000 total viewers. GH fell one-tenth of a point in households and two-tenths of a point among women 18-49, tying its all-time low in that demo. Looks like The Balkan storyline should be renamed The Barfman. I'm sorry, but Brenda Barrett (Vanessa Marcil Giovinazzo) is one of the best romantic heroines in soap history. Do we really need this convoluted caper to drive home why the men of Port Chuck adore her? I am enjoying the refreshing romance of Lucky (Jonathan Jackson) and Siobhan (Erin Chambers), however, but the rest of The Balkan saga reads like a retread of Franco, sans the goofy movie star.




Elsewhere on The Mouse House dial, while One Life to Live bested The Talk, it also lost 97,000 total viewers the week of Oct. 18-22. Oh well, as we say in baseball a win's a win. Or is that what we say in Strip Monopoly? At any rate, OLTL also fell one-tenth of a point in households and among women 18-49, tying it's low rating in that demo. Okay, I need to start a drinking game for how many times I'm gonna type that phrase in one column.

OLTL dipping the week it went balls to the walls is particularly perplexing. The soap had so many good stories reaching fever pitches that week, from Florida and James telling Thelma (Shenell Edmonds) she wasn't their real daughter; to Eli (Matt Walton) blowing up all of Todd's (Trevor St. John) sister wives in that building; to that wild-eyed Hannah (Meghann Fahy) showing out. Okay, it's time to bring this back: WATCH ONE LIFE TO LIVE! 

All My Children also had a bad week.  The saga of the Mountain Man vs. The Backstreet Boys lost 101,000 total viewers the week of Oct. 18-22. AMC fell one-tenth of a point in total viewers, tying its low rating (chug). AMC also fell one-tenth of a point among women 18-49, tying its low rating in that demo as well (chug-a-lug).

At CBS, The Young and the Restless lost the most total viewers of any soap, shedding 169,000 pairs of eyeballs. Y&R fell one-tenth of a ratings point in households, tying its all-time low rating in that demo (hiccup). Y&R also fell a tenth of a point among women 18-49, tying its low rating in that demo. Okay, at this point I will need a new liver any second. The drinking game is OVER!

I really don't have anything snarky to say about Y&R's stories the week of Oct. 18-22. I actually enjoyed the sudser that week, in fact I'm enjoying most soaps right now, which could be the problem. When I hate them, they do well. Go figure?

 Meggie and Deacon's (The Seans, Young and Kanan) plotting against Nikki Newman (Melody Thomas Scott) is engaging and throwback. I loved Phyllis (Michelle Stafford) publishing a nasty recap of Diane Jenkins' (Maura West) sordid past in Restless Style

My only real gripe with this show—and seriously, it's becoming like kicking a comatose Secretariat—is that we barely ever see Neil (Kristoff St. John) and Co. in a decent storyline. Maybe Y&R is starting to rectify that now that Devon (Bryton James) is starting to hang out with Noah (Luke Kleintank) this week?  Was I the only one who noticed the chemical undercurrent between those two? Forget Rafe and Phillip, I want some White-Chocolate!

The best soap currently on daytime, The Bold and the Beautiful, fell 28,000 total viewers. B&B held steady in households and among women 18-49. I'ma tell y'all what God loves—the truth and lots of tithes, if you're a Baptist like I was raised! Bradley Bell is doing the doggone thang with Stephanie Forrester's (Susan Flannery) cancer storyline.  

Kristolyn Lloyd is one of the finds of the year as Dayzee. I know there will be a lot of griping about another black character being introduced on a Bell sudser being poor and homeless, but in this case, I say, "So what?" It isn't as if B&B doesn't occasionally show the opposite of that stereotype with Justin (Aaron D. Spears), a successful, eloquent businessman. I know the plan is for Dayzee and Marcus to hit it off, but please, please, please Brad, don't do that to this promising young actress, or your amazing new character. Texas Battle doesn't know he's on Earth. Pair Dayzee with Justin!

I'm digging Brooke (Katherine Kelly Lang) and Taylor (Hunter Tylo) facing off for the 5,976,321st time. This time, it's Ridge (Ron Moss) and Taylor's incredibly good-looking son Thomas (Adam Gregory) who has daytime's answer to Betty and Veronica squaring off.



For once I don't blame Taylor. We all know no man with the Forrester surname can resist the siren's call betwixt Brooke Logan's gorgeous gams! Taylor needs to accept fate and stop denying that young man his most precious of birthrights!

Okay, now that I've skeeved out the Interwebs, it's time I bid you adieu. But before I go, I just want to encourage all lapsed soap fans to turn their sudsers back on. Yeah, I know, I was Mr. "Vote With Your Remote", but I'm past that. Seeing three soaps cancelled in three years has a way of changing your perspective. 

I don't care if you're mad because GH won't do a story for Liason, or because you're a Bope fan who is sick of seeing him sucking face with Carly on DAYS, these shows can no longer be taken for granted. We can't help trigger happy network execs cancel shows that have been with us for generations because of fanbase wars or disliking this head writer or that one.  If ya love them, watch them. Or else Tori Spelling and her Mama will be allowed to wrestle in Jell-O pudding on daytime television and really, who wants to see that business?


Numbers are based on Live+Same Day ratings

Ratings for the week October 18-22, 2010

(Compared to Last Week/Compared to Last Year)


Total Viewers

1. Y&R 4,862,000 (-169,000/-192,000)

2. B&B 3,187,000 (-28,000/-54,000)

3. DAYS 2,531,000 (+118,000/-471,000)

4. GH 2,380,000 (-144,000/-185,000)

5. OLTL 2,354,000 (-97,000/-138,000)

6. AMC 2,309,000 (-101,000/-361,000)


HH

1. Y&R 3.4/12 (-.1/-.3) <- ties low rating (Last time: July 26-30, 2010)

2. B&B 2.3/8 (same/-.1)

3. DAYS 1.9/6 (+.1/-.3)

4. GH 1.8/6 (-.1/-.1)

5. AMC 1.7/6 (-.1/-.3) <- ties low rating (Last time: September 20-24, 2010)

5. OLTL 1.7/6 (-.1/-.2)


Women 18-49 Viewers

1. Y&R 1,011,000 (-42,000/-129,000)

2. GH 742,000 (-89,000/-101,000)

3. DAYS 652,000 (-31,000/-215,000)

4. B&B 632,000 (-18,000/-75,000)

5. OLTL 625,000 (-61,000/-85,000)

6. AMC 551,000 (-66,000/-184,000)


Women 18-49 Rating

1. Y&R 1.5/10 (-.1/-.2) <- ties low rating (Last time: October 4-8, 2010)

2. GH 1.1/7 (-.2/-.2) <- ties low rating (Last time: June 28 - July 2, 2010)

3. DAYS 1.0/7 (same/-.3)

3. B&B 1.0/6 (same/-.1)

5. OLTL 0.9/6 (-.1/-.2) <- ties low rating (Last time: July 12-16, 2010)

6. AMC 0.8/6 (-.1/-.3) <- ties low rating (Last time: June 21-25, 2010)

Girls 12-17 Viewers

1. Y&R 45,000 (+13,000/+7,000)

2. DAYS 43,000 (+7,000/+16,000)

3. B&B 36,000 (+3,000/+18,000)

4. GH 24,000 (+15,000/-19,000)

5. OLTL 19,000 (+7,000/-25,000)

6. AMC 8,000 (same/-17,000)


Women 18-34 Rating

1. Y&R 0.8/6 (-.1/-.4) <- ties low rating (Last time: October 4-8, 2010)

2. DAYS 0.7/5 (same/-.3)

3. GH 0.6/4 (-.2/-.3) <- new low

4. AMC 0.5/3 (-.1/-.4) <- ties low rating (Last time: October 4-8, 2010)

4. B&B 0.5/3 (same/-.2)

4. OLTL 0.5/3 (-.1/-.3) <- ties low rating (Last time: September 27 - October 1, 2010)


Men 18+ Viewers

1. Y&R 1,159,000 (-9,000/-52,000)

2. B&B 672,000 (-15,000/-29,000)

3. DAYS 600,000 (+116,000/-5,000)

4. AMC 463,000 (+34,000/-82,000)

5. GH 461,000 (+14,000/-21,000)

6. OLTL 439,000 (+17,000/-28,000)

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Day-To-Day Ratings - HH/Total Viewers

AMC

Monday: 1.9/2,559,000

Tuesday: 1.7/2,269,000

Wednesday: 1.7/2,277,000

Thursday: 1.8/2,372,000

Friday: 1.6/2,068,000

B&B

Monday: 2.4/3,380,000

Tuesday: 2.3/3,211,000

Wednesday: 2.3/3,145,000

Thursday: 2.2/3,023,000

Friday: 2.2/3,175,000

DAYS

Monday: 1.9/2,536,000

Tuesday: 1.9/2,531,000

Wednesday: 1.8/2,606,000

Thursday: 1.8/2,544,000

Friday: 1.8/2,441,000

GH

Monday: 1.9/2,540,000

Tuesday: 1.6/2,200,000

Wednesday: 1.8/2,439,000

Thursday: 1.8/2,503,000

Friday: 1.7/2,220,000

OLTL

Monday: 1.9/2,544,000

Tuesday: 1.7/2,284,000

Wednesday: 1.6/2,220,000

Thursday: 1.8/2,483,000

Friday: 1.6/2,237,000

Y&R

Monday: 3.6/5,047,000

Tuesday: 3.5/4,992,000

Wednesday: 3.7/5,018,000

Thursday: 3.3/4,671,000

Friday: 3.2/4,581,000


The Talk

HH: 1.6

W18-49: 0.8

Friday: 1.6/2,237,000

Y&R

Monday: 3.6/5,047,000

Tuesday: 3.5/4,992,000

Wednesday: 3.7/5,018,000

Thursday: 3.3/4,671,000

Friday: 3.2/4,581,000


The Talk

HH: 1.6

W18-49: 0.8

Friday: 1.6/2,237,000

Y&R

Monday: 3.6/5,047,000

Tuesday: 3.5/4,992,000

Wednesday: 3.7/5,018,000

Thursday: 3.3/4,671,000

Friday: 3.2/4,581,000


The Talk

HH: 1.6

W18-49: 0.8

Monday: 1.7/2,228,000

Tuesday: 1.6/2,218,000

Wednesday: 1.7/2,161,000

Thursday: 1.5/2,021,000

Friday: 1.5/2,085,000


----------------------

For the SEASON September 20, 2010 through October 24, 2010

HH

1. Y&R 3.6

2. B&B 2.3

3. GH 1.9

3. DAYS 1.9

5. AMC 1.8

5. OLTL 1.8

Women 18-49 Rating

1. Y&R 1.7

2. GH 1.4

3. DAYS 1.1

3. OLTL 1.1

5. B&B 1.0

6. AMC 0.9