Will Rosie O’Donnell Hosted Docs Boost OWN’s Saggy Ratings?




It looks like Rosie O’Donnell will be pulling double duty for Oprah’s OWN Network. According to Deadline.com, O’Donnell, who has an upcoming talk show on the cable channel, will play host to a set of specials selected from the network’s Documentary Film Club. The hosting gig will kick off with Becoming Chaz, starring Chaz Bono.


In other OWN news, Deadline also reports a decline in the ratings for the second week.

Meanwhile, according to the basic cable ratings released earlier this week, in its second full week on the air, OWN slipped to 310,000 viewers in primetime, down 20% from 387,000 the week before. (The network launched on Jan. 1, with an average of 1.1 viewers in primetime for its debut weekend.) As OWN is yet to bottom out, the network has fallen behind all of its female-oriented cable competition, including Lifetime (793,000), Oxygen (565,000) and WE (331,000).
 

O’Donnell’s talk show begins airing this fall, while the specials start in May.

Photo of Rosie O’Donnell by PR Photos

4 Responses

  1. Avatar of Soap_Stud
    Soap_Stud

    I know controversy follows Rosie, but I have to say I am a big fan of hers. I do not always agree with her viewpoints, but I appreciate her passion and everything she does for children. I look forward to her new talkshow and I am sure she will do a good job hosting these specials for OWN.

  2. Avatar of
    AlistairCrane

    I looooove Rosie and can’t wait for her new show! I had the privilege of seeing her live in 2008 and she’s amazing.

  3. Avatar of sodsince16
    sodsince16

    Let’s not jump on the “OWN is failing” bandwagon – it had huge ratings the first week and they have leveled off but it will still be the biggest first year ratings in cable history.

    I like that Rosie is doing docs because after listening to her radio show she seems to have a certain affection for docs of interesting and varied subjects.

  4. Avatar of Dariclone
    Dariclone

    I think Rosie is the perfect person to host documentaries on OWN. She *loves* docs like no else I’ve ever seen and I’m definitly looking forward to Becoming Chazz. I hope we’ll get to see some of Rosie’s favourite docs on OWN.

Leave a Reply