The Talk To Return For Another Season




CBS has renewed The Talk for another season, according to The Hollywood Reporter. CBS' answer to ABC's The View has held steady in the ratings, averaging 2.2 million viewers since its debut. Check out what Nina Tassler, President of CBS Entertainment, had to say about The Talk after the jump.

After only a few months on the air, The Talk has delivered creative and ratings growth and established a strong profile in daytime. The co-hosts have clicked together, the topics have connected with the audience and the show has added a new dimension to our top-rated daytime line-up.  We're excited about its current success and the potential to grow and evolve 'The Talk' even further.

 I wonder if this will have any effect on the rest of daytime, i.e. the soaps?

Photo By CBS


Comments

Ryan-Scott's picture
Member since:
4 May 2009
Last activity:
59 min 26 sec

Will never get viewership out of me. Never.

Member since:
5 July 2008
Last activity:
1 hour 28 min

In The End Of Things, I Dont Think The Talk Will Have Longevity

Member since:
23 October 2008
Last activity:
2 years 38 weeks

Wow, Chenbot's show was picked up for another season. Shocking. *eyeroll* I'm with Ryan Scott...they will NEVER get me as a viewer.

Parrothead's picture
Member since:
11 January 2010
Last activity:
2 weeks 5 days

i will never watch anything that took the place of a soap PERIOD. i don't care who they have on there or what they do.
ATWT had a higher rating of people watching it when they canceled it & that doesn't even take into account all the people who dvr'd it & watched it later that didn't count in the ratings.
but as long as Chenbot is married to Moonves & he's head of CBS then this show & any other show she wants will stay on the air.

Ryan-Scott's picture
Member since:
4 May 2009
Last activity:
59 min 26 sec

I am confused and I have given strict attention doing research and I still can't get a clear answer.

Who is higher on the CBS food chain - Les Moonves or Nina Tassler? I see them both listed as CBS President where I look.

alstonboy4315's picture
Member since:
12 February 2010
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6 weeks 6 days

No comment..................

Member since:
5 July 2008
Last activity:
1 hour 28 min

Les Is The Big Fish. Nina I Believe Works Under Him

Ryan-Scott's picture
Member since:
4 May 2009
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59 min 26 sec

Thanks appleridge.

Member since:
8 April 2009
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12 weeks 6 days

I refuse to watch The Talk or anything CBS puts on in the afternoon since they took away my Guiding Light and As the World Turns..I hope The Talk and Let's Make a Deal continue to spiral down..I want CBS to realize what a big mistake they made by taking away our soaps..I won't watch again until they bring back our soaps..You can count on that!!!

Member since:
1 July 2009
Last activity:
7 weeks 1 day

Guys, I agree I just don't seeing it lasting as long as the View has, plus I think they're doing to justify cancelling GL and ATWT, just to save face.

They could've just put another game show on there.

Member since:
3 March 2009
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3 weeks 4 days

I am in the minority, but I actually dont mind The Talk. They have had some interesting guests on their program, plus they get me ready for Oprah. I think they will get better with time.

WorldTurnsTV's picture
Member since:
9 December 2010
Last activity:
2 years 34 weeks

And today we get news from The LA Times that 'The Talk's' ratings are in the toilet, ehrrr, circling the drain. Choosever your own analogy, the bottom line is this:

* 'The Talk's' ratings are 15 percent worse than As The World Turns' overall ratings.

* 'The Talk' has slipped 17% in women age 18 to 49, its core demographic. And it's down 19% among a slightly older group, women age 25 to 54.

* Even in head-to-head competition, ABC's "One Life to Live" outdraws "The Talk," averaging 2.5 million. We won't even talk about how 'The View' trounces this copycat show in viewership.

* In renewing the show, CBS' Nina Tassler touts the show's ratings in the last two weeks. She wants to compare weeks to 54 years of As The World Turns and Guiding Light??? Okay, even if we count the last two weeks, the LA Times reports, "...the recent season highs still don't beat what 'As the World Turns' was doing."

When the show premiered, CBS chief Les Moonves said that if 'The Talk' didn't do well in the ratings, he'd cancel it. Looks like Mooves' word isn't worth very much...

Read the LA Times article here: http://latimesblogs.latimes.com/showtracker/2011/01/cbs-finds-a-way-to-m...

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Member since:
28 June 2009
Last activity:
2 years 39 weeks

The Talk is a train wreck.

Evangeline Vega's picture
Member since:
4 January 2011
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6 hours 10 min

I have to say the people in that picture look hella uncomfortable, it makes me uncomfortable.

Member since:
21 April 2008
Last activity:
2 days 21 hours

The stats quoted in the LATimes article are a bit misleading and the Talk is not "circling the drain" ratings-wise. The Talk may have ratings that are, on average, 15% lower than ATWT's last year ratings but it's also far cheaper to produce, perhaps even half the cost, so it's still making the network far more profit than ATWT did and it's owned by the network so they don't have to share profits with P&G like they did with the soaps.

On the one hand The Talk is chastized for not being able to compete with GL and ATWT ratings-wise because those shows had been on the air for decades, then it's criticized for not being up to the same ratings level as OLTL and The View, both of which have been on the air for several years and have built-in fanbases. Is The Talk inherently incapable of competing with established shows or is it something that they are expected to do? Which is it? Considering that The Talk had no built-in fanbase when it started and had alot of soap fans vowing to never watch it, it's done surprisingly well. That's why it got renewed. Since fan hatred may cool over time and The Talk will be on the air to catch viewers who will inevitably fall away from OLTL and NBC's sorry 2PM slot it could gain traction over time.

For the record, Les Moonves is the President of the CBS Corporation. Nina Tassler is the President of CBS Entertainment, a division of the CBS Corporation.

Member since:
5 July 2008
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1 hour 28 min

The Fact Is That Its Doing Worse Than Two Canned Soaps And That Is A Big Deal

david46208's picture
Member since:
15 January 2009
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2 days 1 hour

appleridge wrote:
The Fact Is That Its Doing Worse Than Two Canned Soaps And That Is A Big Deal

Since the two canned soaps were no longer profitable then The Talk looks good. The negotiations CBS can do with advertisers for ad rates between segments of the show assures that they will turn a profit off of the talk show.

In the business of entertainment you have to ask yourself this question: Is it better to have slightly higher ratings and yet you are losing money or is it better to have slightly lower ratings and still be able to turn a profit because whatever advertisers are paying for ad space when The Talk is on is surely the same they were offering to advertise during GL and ATWT or somewhere near that amount prior to their cancellations.

The operation budgets for Reality TV are just 100 times cheaper compared to soaps. So even if the show sucks its not a huge loss and can be easily replaced with another or several if need be. So you have to have a significant audience even when ratings are falling to have a case made for a soaps renewal in today's economy. Or in the case of ABC own your soaps. And as for Days at least they showed significant growth for long periods of time to at least give NBC a cause for pause.

I'm sorry but ratings for many TV series both daytime and primetime rise when they are coming to an end. But that's not a reason to reconsider.

If audiences are not tuning back in to a soap in huge numbers when the cancellation threat is looming and after the cancellation is announced and they don't tune in until the end is near, then it says that a lot of people who stopped watching for a variety of reasons and have only desired to return to put an old friend to rest.

Member since:
1 April 2009
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4 weeks 7 hours

After only a few (CRINGE-WORTHY) months on the air, The VEIW/Talk has delivered creative (EVEN THOUGH WE'VE STOLEN EVERYTHING FROM ABC AND BABS WALTERS) and ratings growth and established a strong profile in daytime WHICH WE ARE TRYING TO KILL. The co-hosts have (ANNOYED US, ESPECIALY LEAH SQUEEZING HER CO-HOSTS BREASTS) clicked together, the topics have connected with the audience and the show has added a new dimension TO THE SOUP ON E! WHERE WE ARE RIDICULED WEEKLY. to our top-rated daytime line-up. We're excited about its current (STOLEN) success and the potential to grow and evolve 'The VIEW/Talk' even further.

I do only see the View/Talk on The SOUP (again, Joel is great when bashing it!) and it just annoys me that these execs get paid good money for coming up with NOTHING. It's like me pitching a show to CBS about 3 guys and 3 girls who live in Manhattan, hang out at a coffee shop, and calling it "Pals".

Member since:
16 June 2010
Last activity:
1 hour 46 min

I just find some of the women annoying. I don't watch it so why should I elaborate. I just find the conversation is not what I am looking for. How is that for being diplomatic? If I had found the show interesting I would have watched. I do not.

WorldTurnsTV's picture
Member since:
9 December 2010
Last activity:
2 years 34 weeks

David and Violet,

The only numbers out of context are the ones CBS has been releasing and the untrue comments David makes about ATWT's profitability.

I cannot speak for GL, but ATWT was still profitable when it went dark. I'm not sure WHERE you're getting your info, but your story that ATWT was a money loser is absolutely untrue.

Was ATWT as profitable as network execs wanted it to be? No. Truth is, network television, period, isn't as profitable as execs want it to be. All the trades and media reports are discussing how much longer network TV will be viable, where have you been???? Comcast is being criticized for buying NBC, a medium that is on a downward slide, revenue-wise. Wake up! A relatively young cable company being able to buy a legacy company like NBC for what amounts to mere chump change... this ain't rocket science!

That's real business talk. But allow me to continue...

While a network may be able to make MORE money off a talk show than it was able to off a soap, the real question is for how long. Especially when that talk show has ratings further in the toilet than the show it replaced (not that ATWT's ratings were in the toilet, it was still competitive, unlike The Talk).

Advertisers and media buyers will not continue purchasing air time on a show with ratings in a downward spiral. The Talk has been losing viewers, including viewers in the key demographic, since it's premier week. That's why CBS is working overtime to spin the numbers for The Talk, any and every which way it can.

Now that's Business 101.

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Joan76's picture
Member since:
9 September 2009
Last activity:
2 years 27 weeks

R.I.P. Soaps

Ryan-Scott's picture
Member since:
4 May 2009
Last activity:
59 min 26 sec

Leah & Sharon annoy me like nothing else. As I said kids: never!

Member since:
24 January 2008
Last activity:
1 year 25 weeks

what i don't get is why susan lucci would go on this show? (i think i saw she did)

Member since:
1 April 2009
Last activity:
4 weeks 7 hours

Lucci probably loves that The Talk stole from ABC's View. Another Soap is down the drain, and these morons are in it's place. I can't remember if GL or ATWT was up against All My Lavery in Connecticut, but one of 'em was.

I am going to confess this. Yesterday, due to yet ANOTHER blizzard, I was home all day. FOR THE FIRST TIME I did tune into this, JUST TO SEE. Of course, it was gross. And, I believe we call her CHENBOT? The WORST. I grew up on Good Morning America; now watch The Today Show, so Chen is very new to me (and gone already)

Bottom line, I HAD to turn it off. Since I cleared out my DVR the previous 15 home bound hours, I did something I hadn't done since 2007. I watched an ABC Soap. Yep, tuned into OLTL for old times sake. 3 Words For you. Terri Freakin Colombino. YOWZA! Of course, I do NOT like New Joey (that should have been Dan Cosgrove. Sigh) And the little Ford Boys wringing their hands all over town - I have no clue who they are. ABC did a GREAT thing picking up Terri. But why are they SOOOO obsessed with REbecca Budig?

Anyway, I just tried taking the conversation from the Talk back to Soaps. The Talk doesn't deserve our respect. And they wont ever get it from me.

Luke's picture
Member since:
24 August 2009
Last activity:
14 weeks 5 days

Why are people making this show out to be some kind of enemy of soaps. I am not saying I am any kind of fan. But the Talk didn't cancel a soap. Execs did. And rather than blame a show for being on air, maybe its time to really take execs to task on whether they are or ever were serious about the survival and thriving of soaps

Member since:
16 June 2010
Last activity:
1 hour 46 min

What is with this renew business. Aren't they only on for a few weeks at most. The press releases are making it sound like they have been on for years and getting renewed. I look at this more as "Lets give them a chance. We have nothing else to put there."

I find some of them to annoying to watch.