When it comes to Days of Our Lives, it looks like two Rafes (Galen Gering) just ain't better than one. Despite Gering's humorous, portrayal of Rafe's doppelganger, the asinine front burner storyline was playing out as DAYS' ratings sank the week of March 14-18, 2011. (Source: Soap Opera Network)
DAYS dropped 172,000 total viewers over the previous week. It also dropped one-tenth of a point in households, tying its all-time low in that demo. Among women 18-49, DAYS also fell one-tenth of a point, tying its all-time low in that demo as well. Which brings us to women 18-34, where DAYS fell a disastrous two-tenths of a point, causing the soap to hit a new low in said demo.
Moving over to CBS, The Young and the Restless also slid, losing 91,000 total viewers. Y&R went down one-tenth of a point in households, and among women 18-49, but held steady among women 18-34. Y&R lost a bit of momentum the week in question. I could care less about Chance's (John Driscoll) trial, however Kay (Jeanne Cooper) going all Angela Channing on Tucker's (Stephen Nichols) Richard was good soap, as was that platinum, hot mess Nikki Newman (Melody Thomas Scott) falling off the wagon yet again.
The Bold and the Beauitful saw their ratings jump the week of March 14-18. B&B went up 137,000 total viewers, and increased one-tenth of a point in households and among women 18-49. Among women 18-34, B&B went up a whopping two-tenths of a point!
On B&B, the age-old Stephanie (Susan Flannery) and Taylor (Hunter Tylo) vs. Brooke (Katherine Kelly Lang) feud reignited, as the Forrester prudes reeled from the revelation that young Thomas (Adam Gregory) had slid his tongue down his stepmammy's throat. Take a note soap scribes. Viewers appreciate classic, multigenerational drama, featuring veteran performers we know and love—and love to hate—along with newbies tied directly to the core.
Now for the daytime lineup everyone in pop culture is paying close attention to this week. ABC's General Hospital lost 94,000 total viewers over the previous week. GH fell one-tenth of a point in households, and among women 18-34, but held steady among women 18-49. The most depressing soap on the air right now, started the week with Brenda Corinthos (Vanessa Marcil Giovinazzo) almost dying, and ended it with Jax (Ingo Rademacher) and Carly's (Laura Wright) daughter Josslyn being diagnosed with cancer, while Jason (Steve Burton), Liz (Rebecca Herbst) and Lucky's (Jonathan Jackson) beloved son Jake was mowed down like a stray blade of grass. Ah yes, perfect programming to take your mind of the plight of Libya, earthquakes, tsunamis, radiation and the state of the economy.
One Life to Live gained 72,000 total viewers over the previous week and like GH was up year-to-date in total viewers. OLTL held steady in households, tied with AMC, and also held steady among women 18-49. Among women 18-34, OLTL dropped one-tenth of a point.
There was a lot going in in Llanview the week in question. Todd (Trevor St. John) was bleeding out from being plugged, Weird TOE-MAS (Ted King) was lurking around with his own suspicious wound, Messica (Bree Williamson) was being a mess and Clint (Jerry verDorn) was being arrested for being a douche. Basically, all-around decent, soapy fun. No other daytime sudser currently on the air manages to tell A.) B.) C.) stories as well as OLTL, while managing to serve most of the canvas. Now for the gripe...That baby playing NuJack doesn't know he's on God's Earth. RECAST!
All My Children also went up in total viewers, adding 58,000 pairs of eyeballs over the previous week. AMC held steady in households, but went up one-tenth of a point among women 18-49 and among women 18-34. Dr. Angela Hubbard (Debbi Morgan) was back last week, and so was Wild-Eyed Annie (Melissa Claire Egan), the latter of whom was shipped off to the funny farm. Man, I'm gonna miss that Missy Claire!
Elsewhere in Pine Valley, Erica (Susan Lucci) kept insisting to Captain Caveman aka Caleb (Michael Nouri) she didn't want him and that she wanted Jackson (Walt Willey). Sigh. What did La Lucci do to deserve such a tired love triangle? I'd much rather see Caleb with Opal (Jill Larson). They could be just hitting the sheets when a mad-as-hell Petey (Blake Berris, anyone?) shows up wanting to contest Palmer's will and fight for his birthright. Meanwhile, Jack is much better suited to Krystal (Bobbie Eakes). I've said it before, and I'll say it again, Tad Martin (Michael E. Knight) needs to be the last great love of Erica Kane's life, that is unless Michael Nader could possibly return as Dimitri. See you next ratings!
Ratings Report for the Week of March 14-18, 2011
(Compared to Last Week/Compared to Last Year)
1. Y&R 4,734,000 (-91,000/-369,000)
2. B&B 2,948,000 (+137,000/-240,000)
3. GH 2,593,000 (-94,000/+61,000)
4. OLTL 2,427,000 (+72,000/+113,000)
5. AMC 2,376,000 (+58,000/-105,000)
6. DAYS 2,316,00 (-172,000/-522,000)
1. Y&R 3.4/11 (-.1/-.3)
2. B&B 2.1/7 (+.1/-.2)
3. GH 1.9/6 (-.1/same)
4. AMC 1.8/6 (same/-.1)
4. OLTL 1.8/6 (same/same)
6. DAYS 1.7/6 (-.1/-.4) <---- ties low
Women 18-49 Viewers
1. Y&R 907,000 (-97,000/-237,000)
2. GH 730,000 (-29,000/-159,000)
3. B&B 628,000 (+66,000/-35,000)
4. OLTL 599,000 (+36,000/-105,000)
5. DAYS 596,000 (-92,000/-172,000)
6. AMC 548,000 (+85,000/-79,000)
Women 18-49 Rating
1. Y&R 1.4/9 (-.1/-.3)
2. GH 1.1/7 (same/-.2)
3. B&B 1.0/6 (+.1/same)
4. DAYS 0.9/6 (-.1/-.3) <---- ties low
4. OLTL 0.9/6 (same/-.2)
6. AMC 0.8/6 (+.1/-.1)
Girls 12-17 Viewers
1. Y&R 42,000 (+7,000/+14,000)
2. B&B 38,000 (+10,000/+24,000)
3. OLTL 27,000 (-2,000/+10,000)
4. DAYS 24,000 (-3,000/-5,000)
5. GH 23,000 (-5,000/-14,000)
6. AMC 17,000 (+8,000/+2,000)
Women 18-34 Rating
1. Y&R 0.8/6 (same/-.3)
2. GH 0.7/5 (-.1/-.2)
3. B&B 0.6/4 (+.2/-.1)
4. OLTL 0.5/4 (-.1/-.2)
4. AMC 0.5/3 (+.1/-.2)
6. DAYS 0.4/3 (-.2/-.5) * <---- new low
* Prevoius low: 0.5/4 (February 14-18, 2011)
Men 18+ Viewers
1. Y&R 1,131,000 (+42,000/+50,000)
2. B&B 657,000 (+37,000/-23,000)
3. DAYS 539,000 (-39,000/-51,000)
4. GH 453,000 (-28,000/+2,000)
5. AMC 416,000 (-49,000/-45,000)
6. OLTL 408,000 (-22,000/+19,000)
Day-To-Day Ratings - HH/Total Viewers