Lies and The Lying ABC Daytime Liars Who Tell Them





Remember the media blitz ABC Daytime Chief Brian Frons went on after finally admitting he was cancelling All My Children and One Life to Live? Now, if you only read the soap press, you likely missed it, because ABC Daytime's PR machine reportedly told Soap Opera Digest, Soap Opera Weekly and Soaps in Depth that Frons was too busy to talk to the magazines that have supported this genre for decades, in order to help explain to their readerships his decisions. However, if you happen to visit Entertainment Weekly, Deadline or various other entertainment industry outlets for your soap scoop, you no doubt caught some of Frons' explanations/sales pitches.

While the exaggerations, posturings and flat out lies in the pieces were too numerous to list, I wanna focus on what Frons said to these outlets specifically regarding the one soap ABC said they planned to keep, General Hospital.

Here's what EW.com reported on April 14 in terms of how soap fans should be consoled by GH's safety:

Soap fans should take some comfort in knowing that General Hospital will not be affected by the changes and, in fact, should remain on ABC for a “long, long time,” Frons said.  It’s too early to say, however, whether the Los Angeles-based sudser will absorb some of the actors from AMC or OLTL.


Okay, now I guess Frons could play semantics and claim to him Sept. 2012 is a "long, long time", but something tells me daytime's new queen Judge Judy might ask him to stop pissing on her leg and telling her it's coming down like cats and soap operas out there.

The same day Frons' EW piece was published, he spoke to Deadline, where he not only claimed a Katie Couric talk show wasn't in the cards for ABC Daytime, but also said GH was safe "for the time being". Here's what else he said about the sudser:

"We feel very positive about its place on the schedule."

To The Wrap Frons added this:

I think the soap operas that are strong, "The Young and the Restless" on CBS and "General Hospital" on ABC, still have a good place in the hearts. 

As much as I would love to blame Frons for his penchant for basically lying every single time he opens his trap. A lot of the blame has to go to his Vice-President for Public Relations and Vapidity Jori Petersen. This is a person, who reportedly doesn't even watch soaps and loves to utilize "whisper campaigns" to spread misinformation throughout the soap press, complete with the now trademark phrase "You didn't hear it from me". 

It isn't at all surprising Petersen wouldn't know how to properly media counsel an executive attempting to make a series of game-changing moves that would send ripple effects throughout a television genre. This is after all also the exec, who on April 15, with her supervisor's decision to cancel two TV icons making international news, had the time in—what should have been an insanely busy work day—to call me up and gripe about us publishing a video of Frons explaining to Disney employees his reasoning for killing the soaps. Seriously, that was your focus?

 Petersen and her team allowed Susan Lucci, an American pop culture treasure, to go out on the road promoting her book and be made to look like a fool over and over again,  denying the "rumors" of AMC's demise, yet they were worried about soap fans watching a video on my blog? 

I'm not naive. I realize the decision to gut the soaps comes from above Petersen and Frons' heads, but my God the communication of the strategy could not have been tasked to two more ghastly ineffective professionals. Why should the press, not to mention the millions of viewers who currently support ABC Daytime, ever believe a word these people utter again?

34 Responses

  1. Profile photo of Dueler312
    Dueler312

    Well he’s rally delusional, I’m not sure about AMC, but OLTL was really strong as well, and it was concentrating on things that happen in real life. and that’s one of the things people loved about it. Frons needs to wake up, and remove those two new shows to trash can, and then remove himself from the network business permanently.

  2. Profile photo of giogio
    giogio

    Jamey, those stories are so hard to hear, since the people we love are working for the likes of them. Thats why I said when this first happened, if the shows wind up being saved, I hope its somewhere else because no-one should have to work for people like that. If it were me, I’d always be watching my back and its way too stressful. They must be mortified for how lied to they were.

  3. Profile photo of GHfan-4now
    GHfan-4now

    [quote] ABC Daytime’s PR machine reportedly told Soap Opera Digest, Soap Opera Weekly and Soaps in Depth that Frons was too busy to talk to the magazines [/quote]

    He was too BUSY???? For the soap mags. Because he was TOO BUSY GUTTING their livelihood.

    Ass, meet Hole. Now, bend over and introduce yourself.

  4. Profile photo of TV Gord
    TV Gord

    That’s a great picture of Frons, and I especially like the animated graphic of a shovel that hits him square in the face with a deep, rich “WHOMP” sound effect.

    (Maybe that last part is just in my head…I’m a Looney Tunes fan as well as a Frons hater.)

  5. Profile photo of keanna
    keanna

    Good one GHfan!!!!! :D :D :D

    I don’t even think he knows what he’s saying half the time. That’s why he talks out of both sides of his you know what!!!

  6. Profile photo of arielade
    arielade

    Maybe I’ll just stop watching GH now in protest. What are we supposed to do though? Boycotting soaps sends a message, but doesn’t it also bring down ratings which just justifies the decisions to axe these soaps??

    I HATE ABC. I wish Modern Family and Castle weren’t on it because I would boycott ALL their shows.

    What the hell are we supposed to do? We are totally powerless! Has bitching and complaining about soaps brought us to a place where execs think we don’t care anymore? They probably don’t even know we exist. I absolutely detest some storylines but that doesn’t mean I don’t LOVE my stories!

    What the hell have all of us done to deserve this????

  7. Profile photo of Cyberologist
    Cyberologist

    He is pimping GH with the (by his words) old people’s soap now the one he mocked and made fun of he compares to GH?

    …Y/R has issues but nothing can put a #4 show with a #1 show…he needs to put down the bong. Y/R has double the audience GH has .. Brian Frons has killed every soap he’s been involved with he is the architect of destroying an American institution and after listening to Buzzworthy’s interview with Stephen Martines (es Nik Cassidine). I have been spot on. He said flat out that Guza and Frons worked against the storytelling.

  8. Profile photo of josser
    josser

    CraigCP,

    Barbara Bloom did not cancel GL or ATWT. That was done by her bosses. From all that I’ve read, Bloom loved soaps and liked to make lots of suggestions to the shows.

    As for the ABC executives, they all seem sociopathic in their disregard for fans and employees.

    Why watch TV series or movies from a company that has so little regard for customers? If your supermarket or cleaners or clothing store were disrespectful to you, would you continue to buy from it? Heck no! You’d take your business elsewhere.

  9. Profile photo of giogio
    giogio

    Josstheguy – exactly. Thats why I think its better not to push abc to keep the shows and go to other places to take them on because if they stay on abc, the shows and most infatic, the actors will continue to be walked on.

  10. Profile photo of appleridge
    appleridge

    Ok Im Calling This Now

    The Talk wasnt announced Til July 2010 and was on air mid October

    If KC signs on at ABC I Fully expect BF To announce That GH is Canned and will go off In January 2012 the same day OLTL goes Off

  11. Profile photo of TV Gord
    TV Gord

    arielade, I echo your feelings, but I feel that way about AMC. I stopped watching when David Canary left, but I’ve tuned back in over the past week or so and it all seems to dull and lifeless. I want to watch to the end, but I really am not enjoying anything I see (unlike OLTL, which I can’t wait to see everyday). I guess I’ll wait until the Broderick shows start airing.

    I’m sorry you’re not enjoying GH anymore. I never felt an attachment to it. I watched during the times when Skye was on, but other than her (and the always delightful Quarterbraines), there was nothing of interest to me in Port Charles.

  12. Profile photo of josser
    josser

    Arielade,

    No! Don’t abandon your soaps!! That only helps to persuade the jerks to cancel them! If you want another network to pick GH, it MUST have decent ratings!!!

    Also, you do a severe disservice to the actors and crew by shunning their efforts! They count on you to help put food on their table to feed their kids.

    If anything, soap fans should be ENCOURAGING their friends and family to watch ABC’s soaps. If GH’s and OLTL’s ratings continue to climb, that would make it harder to pull the trigger. Also, if the replacement shows get terrible ratings and demos, that makes the network execs who canceled the soaps look bad to their bosses! ;-)

    Don’t be loyal to Disney/ABC but do be loyal to your soaps!!!

  13. Profile photo of SoapSlut
    SoapSlut

    [quote=appleridge]Ok Im Calling This Now

    The Talk wasnt announced Til July 2010 and was on air mid October

    If KC signs on at ABC I Fully expect BF To announce That GH is Canned and will go off In January 2012 the same day OLTL goes Off[/quote]
    I agree, ABC wants out and they do as quickly as possible, if they didn’t they wouldn’t have canceled OLTL with AMC. They want this done quick and KC is thre out.

  14. Profile photo of NORN23
    NORN23

    The people at ABC DAYTIME seem to instinctively PUNISH their viewers.
    They certainly hold us in contempt.
    I don’t stay were I’m not wanted.

  15. Profile photo of gry57cin53
    gry57cin53

    PLEASE DON’T TAKE OUR SOAPS OFF.I TURN OFF THE TV WHEN IT COMES TO TALK SHOWS,I HAVE DIRECTV SO I DON’T NEED ANY MORE COOKING SHOWS.I LIVE IN REALITY AND NEED TO GET AWAY.IF IT IS MONEY I’LL PAY FOR MY SOAPS AND WATCH COMMERCIALS.I NEVER DVR- LIVE WATCH EVERY DAY FOR MANY YEARS.PLEASE PLEASE DON’T MAKE ME BLOCK ABC PERMANENTLY ON MY TVS SOYOU PAY BIG BUCKS FOR THIS BUT NOT OUR SOAPS!!!!!!!!!!!!

  16. Profile photo of Marezi
    Marezi

    [quote=josstheguy]Arielade,

    [quote]No! Don’t abandon your soaps!! That only helps to persuade the jerks to cancel them! If you want another network to pick GH, it MUST have decent ratings!!!

    Also, you do a severe disservice to the actors and crew by shunning their efforts! They count on you to help put food on their table to feed their kids.

    If anything, soap fans should be ENCOURAGING their friends and family to watch ABC’s soaps. If GH’s and OLTL’s ratings continue to climb, that would make it harder to pull the trigger. Also, if the replacement shows get terrible ratings and demos, that makes the network execs who canceled the soaps look bad to their bosses! ;-)

    Don’t be loyal to Disney/ABC but do be loyal to your soaps!!![/quote][quote]
    *************************
    This is the BEST post I have ever read. GREAT POST.

  17. Profile photo of SoapActor
    SoapActor

    I wish you people would have faith
    nothing is going to happen, the shows are going to stay
    probably another ploy to keep you watching … and its working, cause you are all getting riled up ….. trust and have faith … the shows will go on !

  18. Profile photo of appleridge
    appleridge

    @soapactor No offense But Unless U Have a Credible source its kinda hard To Buy What Your Selling. You & Thom Blake Both Say these are saved Deals are On-Going. I have an aunt No cousin No sister in The Industry and Sony will buy them Its a done deal. No wait Now Its a rumor but I hope it comes True.

    Sorry Thats a lot Of Backpledalng to believe anything

  19. Profile photo of engradypind
    engradypind

    Is ABC so stupid they actually think soap viewer will watch the replacement shows being offered instead of our beloved soaps? I sure as hell won’t watch any ABC show in those time slots. And when they try to force Katie Couric down our throats in place of General Hospital, I will block ABC on my cable receiver.

    If I can get along without GH I can get along without ABC.

  20. Profile photo of Dariclone
    Dariclone

    I honestly don’t think *any* of the ABC execs care what we think anymore. If I can get away with stealing a phrase? How do you know if a network exec is lying? His lips are moving.

  21. Profile photo of rozzberry
    rozzberry

    I hope all the actors that choose to remain in daytime jump over to other networks. After what Frons has done he doesn’t deserve to keep the big talent on either soap. I confess, I’m still slightly holding on a bit to the long shot of Agnes Nixon saving AMC, but if she cannot, that’s it for me.

  22. Profile photo of gry57cin53
    gry57cin53

    CAN’T GET ENOUGH MONEY FOR SOAPS BUT FOR WHINNY VOICED KC COME ON NOW.LOOK WHO GOT CAUGHT IN LIES-ABC, SWEENEY, AND FRONS. I WON’T BE BACK TO ABC FOR ANY SHOW IF THEY CANCEL AMC, OLTL, AND GH.twist things and manipulate.WHY DON’T YOU LET US PAY YOU FOR OUR THREE ABC SOAPS AND STILL WATCH COMMERCIALS.GET RID OF HIGH PRICE ACTORS ON THE SOAPS.

    ABC To Cancel ‘General Hospital’ And Replace With Katie Couric Show?

    According to TMZ, ABC maycancelingling “General Hospital” and replacing its soon to be only daytime soap opera with a show hosted by Katie Couric.

    .

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