Ugh, Ugh, Double Ugh. Premiere of The Chew Matches Most Recent All My Children Numbers; Bests Soap in W18-49!



 




This isn't a good sign for our remaining sudsers. ABC Daytime's cheapo replacement for All My Children, The Chew, premiered to 2.5 million viewers, or basically about the same number of people who watched AMC during the most recent rating's cycle (Sept. 12-16).

According to TV By The Numbers, the premiere episode of the insanely hyped foodfestwhich I hear was an overcrowded, hot mess, and didn't even feature tentpole Chewer Mario Batali (He appeared via satellite from a charity golf tourno!)—bested AMC 's Sept 12-16 numbers among women 18-49.

You just know Les Moonves and the peeps over at NBC are paying close attention to this. Hopefully it will be a sign to Sony that something drastic needs to happen at The Young and the Restless —like firing Maria Arena Bell—before that soap's continued, record low ratings cause CBS to start looking at it like a vulture would, while flying over a weakened herd. 

Basically, if the networks continue to prove they can almost match—or just best— the numbers our beloved soaps are pulling in with run-of-the-mill, bargain basement, inexpensive schlock, we're done for as a genre in like three years tops.  I really hope the four soaps which haven't been cancelled straighten up and decide to fly right.


Comments

Dueler312's picture
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14 January 2009
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8 weeks 1 day

Something tells me those numbers are fixed.

lfad's picture
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17 March 2010
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3 days 23 hours

The Chew was horrible, though. Those numbers are surely going to drop big time. Anyone can watch better cooking shows with less annoying personalities on YouTube.

But yeah, I figured that the show wouldn't do much worse than AMC. Most people aren't as passionate about their shows as the folks online are. They'll watch anything kind of/sort of decent that's on during the time they're watching tv.

Member since:
27 July 2011
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While I think that these numbers will go down for the Spew (curiosity seekers turned in), I don't think viewers equal quality. Look at how many people tune into trash like Jersey Shore. In the end, the networks will be left with the creative vacuum that is talk/reality programming. Intelligent viewers will have moved onto other networks. Soaps are dead on network televsions---let's just hope they are alive in other arenas. Here's hoping the powers that be at Prospect Park seek to hire REAL creators and not recycle the leftover hacks from the people who killed the genre on ABC.

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29 July 2011
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30 weeks 2 days

Dueler312 wrote:
Something tells me those numbers are fixed.

me 2

Member since:
14 April 2011
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Honestly, I wouldnt worry about the ratings. I think people turned in because people were curious. I really doubt those ratings last. Lets see in December if the ratings hold up. I doubt it.

Member since:
7 June 2011
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2 years 2 weeks

Well I'm just going to have to say that there must be some unloyal AMC viewers out there for it do numbers like that. The numbers will surely drop, but the big opening will buy the show and ABC some time. I know GH was basically the walking dead anyway, but that is the nail in the coffin.

GHfan-4now's picture
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29 August 2010
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2 weeks 4 days

I figured some folks, especially folks who are not online or don't watch the soaps, would check it out to see what it was about. Those who do watch the shows probably wanted to see WTF was replacing AMC. But I wouldn't be the least bit surprised if those numbers dropped like a lead balloon in water. That's what the Food Network is for. Those incessant commercials alone should've turned off anyone with half a brain cell.

Member since:
17 December 2010
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2 weeks 2 days

I just logged in to say basically what Mets82 said. Once the curiosity factor goes away, the real ratings will shine through.

I'm still not watching simply because I am not at all interested in the premise.

Member since:
3 March 2009
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2 weeks 6 days

Yikes!!! WTF!
ok, I have go check this thing out and see what everyone watched yesterday.

J Bernard Jones's picture
Member since:
9 September 2008
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56 min 29 sec

Playing devil's advocate: what if the numbers for The Chew aren't "fixed," according to those who believe they are? Why would ABC not "fix" the ratings of OLTL to reflect a flat or downward trend to further justify its cancelation? Why would ABC not "fix" the numbers for AMC in its final weeks to show how something worse than what they were?

What would be in it for ABC to "fix" the numbers for The Chew but not OLTL?

trhnlhi's picture
Member since:
28 July 2011
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2 years 28 weeks

Oh please this has to be fixed. I've read nothing but crap about this stupid ass show. Screw The Chew

Member since:
16 September 2010
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50 weeks 6 days

soapfan616 wrote:
While I think that these numbers will go down for the Spew (curiosity seekers turned in), I don't think viewers equal quality. Look at how many people tune into trash like Jersey Shore. In the end, the networks will be left with the creative vacuum that is talk/reality programming. Intelligent viewers will have moved onto other networks. Soaps are dead on network televsions---let's just hope they are alive in other arenas. Here's hoping the powers that be at Prospect Park seek to hire REAL creators and not recycle the leftover hacks from the people who killed the genre on ABC.

This is exactly how I feel... I knew that some of the people on the various boards who said they wouldn't tune in to see The Spew ultimately would. Honestly, there was no way for me to watch it being at work during the day, but why in the world would you tune into something that replaced your favorite program? Did the promos not get shown enough to show you how horrible it would be? Thankfully, the reviews were sucky. Why Esquire Magazine thinks that this show can be fixed is beyond me. The Talk got rid of two people and now they have revolving hosts who still suck - Jacob Young was the best thing on that yesterday and I only watched his COOKING segment!!!

Member since:
7 June 2011
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2 years 2 weeks

The numbers are surely not fixed. everyone knows the ratings system is very flawed because not every household is counted, but I do trust that they don't fudge the numbers they actually keep track of. It was probably a combination of curiosity and habit. I'm sure there are plenty of people who said they were loyal soap fans and wouldn't tune in that actually did. And if they liked it (hopefully not) they will stick with it. I'm a DAYS fan and I sure as Hell didn't DVR that trash ass show so they didn't get my household. Hope it bombs like never before. I'm kinda disgusted by the good ratings though, even if the show did suck.

J Bernard Jones's picture
Member since:
9 September 2008
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56 min 29 sec

Again, why would ABC "fix" the numbers for The Chew but not for OLTL? It makes ABC look much worse in regards to OLTL's cancelation to "let" the ratings show an increase in viewership (it was most recently #2). Why would they not "fix" OLTL's ratings if you believe they "fixed" the numbers for The Chew? (actually, it's a fairly obvious answer, but I'm curious about the rationale among those claiming the numbers were "fixed.")

BETTYSUE113098's picture
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15 August 2011
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49 weeks 2 days

AND ISNT IT CO NVENIENT THAT THEY ARE COMAPRING IT TO THE LAST SHOW OF ALL MY CHILDREN.

Member since:
13 December 2009
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1 year 14 weeks

So people online who swore they would never watch this show actually tuned in? lol

Actually I admit I did and I think the show is just not good. It does take time for shows like this to gel but this really is not anything I am interested in watching anyway. I just watched to see that dumbass Daphne Oz who is still dumb as a post. I do like CLinton Kelly and he needs to get back to What not to Wear pronto. He is being setup as the Frons fallguy so please get back Clinton to the show I like you on.

J Bernard Jones's picture
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9 September 2008
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56 min 29 sec

Quote:
AND ISNT IT CO NVENIENT THAT THEY ARE COMAPRING IT TO THE LAST SHOW OF ALL MY CHILDREN.

Just as convenient as it is that every media outlet (including DC) compares the ratings of a show to the one it replaced, as well as its year to year averages.

angrierblackerman's picture
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8 September 2009
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2 days 3 hours

Well let's not forget it's the premiere of the show. Many were no doubt tuned in out of curiousity. Also let's not forget people who's DVRs are set to record everyday at 1 P.M. on their ABC affiliates.

I would love to see if the Chew can hold onto its debut ratings. Most shows like this don't. After seeing the first episode, I fear that the show will need to be re-tooled fast!

lfad's picture
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17 March 2010
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3 days 23 hours

Quote:
So people online who swore they would never watch this show actually tuned in?

Not necessarily. Viewers who talk about tv shows and comment on blogs and message boards are very small minority of television viewers. People fall into the trap of thinking people on message boards, LiveJournal or blogs make up a significant portion of the audience. They don't. Not by a long shot.

Member since:
27 September 2011
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2 years 28 weeks

Curiosity, yes -- and another thought is that is always going to be a coveted "lunch hour" timeslot, so some will just have the TV on, no matter what is airing. I totally agree with all those who think the numbers will tank.

Another thought: If ABC put it's best teases on those (incessant) promos, then this crapshow will get the ratings it deserves. But ... I won't know because I won't watch. Ever.

Member since:
27 January 2010
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35 weeks 2 days

If the ratings start to fall I think ABC will replace two of the Host with Guy Fieri & Giada De Laurentiis I will be watching then

edenpark's picture
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4 May 2010
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Do people realize the outrageous promotion that was made for the Chew. I am a Bravo watcher and the network kept showing the promo again and again...

Carla Hall is a huge fan favorite of Top Chef viewers (3 million audience), why wouldn't Top Chef fans check the Chew to watch Carla?

I don't think the ratings are fixed. I just think that there was a high level of curiosity linked to the fact that they brought some hosts that people love. Will it last? I don't think so as every critic seem to think it was a hot mess...

What was the ratings of the firt day od "The Talk"?
What are they now?

I work during the day so I never watch the soaps live and won't have the temptation to even try to have a look at the Chew. But I guess also that the announcement that AMC was going on line has perhaps take aways some of the guilt of some ex AMC viewers???

Anyway, I know I will never watch this stuff but I don't think I can scream for fixed ratings when as someone said it if they fix The Chew why not fix OLTL also whose ratings is making them look like fools?

Let's just wait a month... Then, it will be time to be truly sad about the quality of our TV programs. Right now, if someone was willing to "FIX" GH and turn the show into something watchable, that would be great...

Member since:
28 December 2007
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2 years 28 weeks

In my area the chew did not premiere until today because we are a day behind.

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13 December 2009
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1 year 14 weeks

edenpark wrote:
Right now, if someone was willing to "FIX" GH and turn the show into something watchable, that would be great...

AMEN. I have been waiting for that for years now.

Member since:
25 June 2009
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13 weeks 2 days

With the incessant number of promos ABC ran -- not only on daytime, but during prime-time (including premiere week, no less) and SoapNet -- it's not surprising that people tuned in out of curiosity. Actually, I think it's kind of sad that despite all that promotion, they only achieved about the same numbers as AMC, which hasn't been promoted outside of daytime for YEARS.

I have yet to see a positive review from the critics, and while the reputation of the Spew being a train wreck might get some viewers to check it out just to see how bad it is, give it a couple of months. I bet by end of year, it will only have a fraction of the ratings the premiere got.

david46208's picture
Member since:
15 January 2009
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1 hour 40 min

@J Bernard Jones: I'll take a stab at it. I've said for a long time that there are more people than just soap fans out there who watch TV during the day or on their lunch hour. There are still millions of people who don't and never have liked soaps. So you can surely bet that those untapped viewers are part of the group who initially tuned in. I also believe that the silent majority of soap fans, many are not that ambivalent to watching a replacement series. People like my grandma uses to just watch one show after the next. People like her were uses to shows coming and going. Because there were a lot soaps in the 70's and most of those didn't survive. So people like her just rolled with the punches.

Us die-hard soap vans, especially those whom are the most vocal critiques, have a tendency to take a certain view or perspective on things. And over the years I have found that often our voices are not always the dominate voice of the fans. Or that many of the silent majority may fuss and shout, but tune in anyway.

Let me add that when they cancel a soap and replace with a reality TV or talk series they are not thinking that soap fans today will follow. They must obviously know that there is market out there for something else. And that is the market they are trying to get.

TV was always about dollars and cents. It's all about the advertising. And in a world where money is the driving force, anyone is expendable to make that next buck.

So it is like going to your favorite Jazz Club and finding out that it has been turned into a Hip Hop venue because that is where the money is at. And since you make money off the alcohol at the club then we can all see from a business prospective why they would have made a sudden change. Didn't have to like it. But that is how it works.

One day you are the biggest singer in the world and the next you are a washed up old lounge singer abandoned by the record company for something younger and fresh. Even though you can singer better then all the youngin's combined after 4 concerts in the same day (a nod to Patti Label who said something similar). But that doesn't matter anymore.

That's just my assessment.

Member since:
21 April 2008
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4 days 10 hours

The numbers aren't fixed. The ratings are metered and tabulated by independent corporations. They are what they are. There are margins of error, especially in samples this small, but they aren't bogus. The networks and studios wouldn't base billions of dollars worth of decisions based on totally fabricated data.

GHdoolFan wrote:
Well I'm just going to have to say that there must be some unloyal AMC viewers out there for it do numbers like that. The numbers will surely drop, but the big opening will buy the show and ABC some time. I know GH was basically the walking dead anyway, but that is the nail in the coffin.

Why would watching "The Chew" make an AMC fan unloyal? AMC is gone, canceled. It's replacement and it's success or failure is irrelevant. AMC was gonna be gone no matter what replaced it. No amount of failure by "The Chew" or any other show that ends up in that slot will bring AMC back to ABC or save OLTL or GH at this point.

A large chunk of the general audience is offline and while disappointed that AMC is gone was probably willing to give it's replacement a shot, as were fans of food/lifestyle shows who may not have watched AMC.

Member since:
21 January 2011
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2 years 19 weeks

Morbid curiosity. It won't last.

alstonboy4315's picture
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12 February 2010
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6 weeks 2 days

Sickening!! Who the FUDGE is watching this SHEEYOT?

Member since:
1 July 2009
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6 weeks 3 days

I'm with Mets and GHfan, I was watching ESPN, E!, even USA, those channels were promoting it like crazy, and most of those people aren't soap fans. People were watching for curiosity, let's wait until the week's over with to tell what's going on.