Ratings, Rants and Raves: All Soaps Fall in W18-49; B&B's Silly Teen Story is Still More Plausible Than Anything on Y&R





Considering Halloween is right around the corner, I guess there's not much irony in the Nielsen soap ratings for the week of Oct. 17-21 being down right frightening. All five daytime soaps fell among the highly coveted women 18-49 demo (Source: Soap Opera Network).

ABC Daytime's General Hospital proved to be the week's biggest loser. GH was in last place in total viewers and in households (tied with Days of Our Lives in the latter). The ABC sudser tied its all-time low among women 18-49 and hit a new record low among women 18-34.

In story, beloved heroine Elizabeth Webber (Rebecca Herbst) had to sit there and take it while her ex-husband's bastard brother told her what a damaged slut she was. A deranged Lisa (Brianna Brown) drugged Johnny (Brandon Barash) and set off to make trouble for Scrubs. NuMaxie and Old Spinelli (Bradford Anderson) acted out Scooby Doo episodes on Spoon Island and a pisspoor attempt was made to try to set up a triangle between Coleman/NuKate/Sonny. Nope, can't imagine why more people aren't watching GH these days. 
 


One Life to Live came in No. 3 and was the only soap up year-to-date (by a whopping 239,000). OLTL held steady in households, where it was also up year-to-date by two-tenths of a ratings point. Among women 18-49, OLTL dropped one-tenth of a point, but the soap held steady at No. 2 among women 18-34.

Llanview was once again a hotbed of activity the week in question. Tea (Florencia Lozano) promised Bo (Robert Woods) that Todd (Roger Howarth) would turn himself in the second the charges against him were dropped. John (Michael Easton) informed Brody (Mark Lawson) he was gonna need Natalie (Melissa Archer) to test his piece (I thought she'd already been doing that?).  

Cutter (Josh Kelly) turned on Kim (Amanda Setton) to save his own sculpted hide. Messica (Bree Williamson) came clean to Ford (David Gregory) about Liam's true paternity. Pervy Rick (Austin Peck) blackmailed Starr (Kristen Alderson) and that was only the half of it!  I love how this show manages to pack in so much drama in five days worth of episodes.  Even when there is one or two stories you don't like (*cough" Morasco Fiasco, Part Deux), there are so many more engaging sagas moving at a fast, steady clip.

NBC's Days of Our Lives went up 50,000 total viewers over the previous week for a fourth place finish in total viewers. DAYS also inched up one-tenth of a point in households. The bad news is, DAYS tied its all-time low among women 18-49 for the week in question. The soap also fell among women 18-34.

Storywise, John Black's (Drake Hogestyn) legal woes had everyone on edge. My girl, Marlena (Deidre Hall) decided to take matters into her own hands and paid Stefano (Joe Mascolo) a visit. I squealed like a pig at slaughter time when Stefano greeted his "Queen of the Night."  I was even happier when she knocked the taste of chicken and sun-dried tomato bruschetta right out of his mouth! Marlena vs. Stefano always gives good soap.

 Aunt Maggie (Suzanne Rogers) learned that, although it wasn't Easter, a mysterious bunny had absconded with some of her eggs. Jennifer Rose (Melissa Reeves) decided she wanted to swap spit with both Dr. Hairy Crotch ( Shawn Christian) and Jack (Matthew Ashford) for the time being. Someone gay-bashed Sonny (Freddie Smith) online and Rafe (Galen Gerring) was fired from the Salem PD and FBI for helping Carrie (Christie Clark) try to save John. It's amazing how much smarter DAYS' stories have become since the stench of Dena Higley was Febrezed out. Now if they can just pick up the pace a little bit, we'll have ourselves a ballgame!   

The Young and the Restless was, surprise, still the top soap in total viewers. Y&R fell one-tenth of a point in households and among women 18-49. Among women 18-34, the sudser held steady.

Y&R continued to be an unwatchable mess the week of Oct. 17-21. Billy Abbott (Billy Miller), son of one of the wealthiest families in town, continued to sneak around, not reuniting with his wife or daughter for fear of whatever Victor (Eric Braeden) is holding over his head. Since when do rich boys have to worry about the law? You mean to tell me Adam (Michael Muhney) has gotten away with murder, stealing babies, blackmail, extortion, etc., but we're supposed to believe that Billy's actions in the Far East are so heinous he must wander aimlessly forever like the biblical Cane? Ri-dic-u-lous.

The omnipotent Victor also managed to get a court order forcing Nick (Joshua Morrow) to take his daughter to see her jailbird mother in court. Say what? Say huh? No court on God's earth would force a father—who has sole custody of his child—to take a baby into a courtroom filled with the dregs of society! This show officially makes no damn sense.

Poor Debbi Morgan tried to make the best of this half-assed Harmony character the brass conjured up for her. Why the former Yolanda changed her name, I'll never know.  But then I haven't understood anything relating to this Kay/Tucker/Devon/Harmony madness from jump.

I  don't remember the episode of Falcon Crest where Richard Channing's long-lost son by a black crackhead showed up. Come on, Scott Hamner. If you're gonna rip off your dad's old primetime soap, do it right! And while we're on crackheads, really Y&R, this was the best character you could conceive for Debbi MORGAN?! We got a brutha in the White House, but she has to play a coke whore?

It was bad enough that Nathan Hastings couldn't read when he came to town and Paul (Doug Davidson) had to learn him so. Then Dru (Victoria Rowell) also showed up illiterate—even though she grew up in the same household that produced Dr. Olivia (Tonya Williams)—but now Daytime Emmy winner Debbi Morgan is playing somene who used to hit the pipe? Seriously?All I can say is Mighty Moses (the name of Sofia Sofia Sofia's baby). SMDH.

The Bold and the Beautiful went up 78,000 total viewers over the previous week. B&B held steady at No. 2 in households and women 18-34, but like every other soap on the dial, fell among women 18-49.

B&B was a bit wonky the week in question. Bridget (Ashley Jones) returned, following a Hawaii jaunt with her baby daddy Owen (Brandon Beemer),which was arranged by his wife Jackie (Lesley Anne Down). If that wasn't odd enough, Brooke Logan (Katherine Kelly Lang) seemed to be the only adult in Beverly Hills who thinks something strange is going on with Liam's (Scott Clifton) insta-marriage to that tarty Steffy (Jacqueline MacInnes Wood).

Unlike Y&R, however, this far-fetched story's saving grace is that everyone involved seems to be truly trying to sell it. While Y&R has a stable of much more seasoned actors, it's obvious they're growing weary of trying to sell schlocky, dimestore detective novellas, whereas B&B's tempestuous post-teens are actually giving this implausible love triangle their all. Who knew there'd ever come a day when I'd be enjoying a story starring Jacque Wood more than anything on Y&R? See you next Ratings! 

 
 


Comments

Member since:
12 April 2009
Last activity:
17 weeks 2 days

Yes what is going on at B&B is really stupid. But the story is not as stupid as the way Ridge looked yesterday with that purple rag tied around his neck trying to be so high and mighty with Thorne. I sat in my living room and laughed out loud at how ridiculous he looked. I am not sure what kind of look they were going for, maybe a Halloween costume? LOL

tealita's picture
Member since:
20 March 2011
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4 weeks 3 days

Seeing Coleman in a wife-beater was in itself, enough to quit watching GH for good. Eeewwwww.

Ryan-Scott's picture
Member since:
4 May 2009
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1 hour 5 sec

Really pisses me off that OLTL does better than GH and OLTL is going first.

Member since:
1 July 2009
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6 weeks 1 day

As always great ratings article, Jamey!!!

Days,
I agree, the storylines are great for the most part, but just pick up the pace a bit.

OLTL,
Love it,storylines are great again for the most part, but it's fast pace, so don't blink or you'll miss someting.

GH,
BORING!!! BORING!! BORING!! That's all I can say, I mean between Lisa and the snail's pace of the honeymoon,I am bored out of my mind, no wonder the ratings are down.

gato1's picture
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29 October 2009
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2 weeks 3 days

Amen Ryan Scott!

Member since:
23 August 2009
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6 weeks 22 hours

removed

Member since:
29 June 2011
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41 weeks 6 days

Umm, I'm sorry Jamey but I'm going to have to disagree with you. The story on B&B is definitely ridiculous and the actors may be trying to sell it but I still ain't buying it.

Yes, changing Yolanda's name to Harmony was another one of MAB's absurd and unneccessary ideas but I'm still liking the story. For one, MAB and co. are building on it's history (Devon's paternity) instead of destroying it. And secondly, Debbi, Stephen, Bryton and Jeanne are making the story entertaining, even if it's lacking in other areas. They certainly are doing a much better job of selling the story than anyone on B&B. Perhaps because they're superior actors?

bonobochick's picture
Member since:
3 December 2008
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45 weeks 19 hours

I think it would help Days if TPTB would stop trying to shove Sami and Rafe into every storyline. That's really annoying, especially with the actors limitations.

The pace could use some picking up definitely, and while the show is totally better now than under Higley, I still think it has some issues that the new writers are glossing over like things that happened under Higley that they're trying to whitewash that the audience hasn't forgotten.

Restless Fan's picture
Member since:
12 December 2008
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25 min 1 sec

oh Y&R! Here is my feeling. WE are all beating our heads against the wall in complete frustration. It is my belief that no one at CBS/Sony/or the Bell family cares what's happened to this show. If it were up to the viewers MAB and CO. would have been ousted 2 years ago. The longer she stays in charge the more severe the damage.

It would appear that they are pleased with the shrinking ratings as no one at camp Y&R is even remotely addressing the problems. Bill Bell was smart in that if he knew a story was not working he dropped it without further incident. NOT these ding dongs! They seem hell bent on putting their agenda on the air despite the negative impact that has come with it. Regardless of who is ultimately to blame for the dissemination of this show one thing seems certain to me. The only ones pleased with this show are MAB and Sheffer. Good taste is clearly subjective.

I clearly have no control over what's going on over there but I can control whether or not to watch this show. As much as I hate to say it we all need to stop watching. If they are not going to respect our time and commitment to the show then we should follow suit and not give them our time to waste.

It's beyond sad that this once dazzling drama has been brought to it's knees by none other than a Bell family member. WOW!!

Member since:
5 March 2010
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4 weeks 4 days

ugh

Member since:
4 May 2009
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1 day 13 min

Time to face the facts... ALL the soaps will be gone within the next 5 years.

Member since:
13 December 2009
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1 year 14 weeks

I doubt GH is down because Liz got a talking to from one person. Lets try and be a bit more objective. The direction, pace, and stories on the show are just boring, slow, and repetitive. Add to the fact that their 2 money couples are boring and totally played out also. And this is coming from someone who liked Jason and Sam at one point, Robin and Patrick are just snoozeworthy. But then redoing Skate and putting the focus on characters like Olivia, Steve,Matt, Shawn, AZ who gives a crap about any of these people. This show lacks characters the audience has any emotional investment in. Thats what happens when you kill off half of them.

Days I am done rah rahing about ths show. The stories are dull and for 2 writers who worked under JER who I know lots of people hated, they have no idea how to build drama and angst. Love or hate JER he could do this. WHat the heck are the stakes in this JOhn Black story? Whats the fallout? None that I have seen at all. Its just all falling flat and boring. I'd rather see floating heads and people locked up in dungeons than this stuff. The mayors story and the Countess W stuff has turned out to be a total disappointment.

B&B has the potential set to improve now that this Liam/Steffi/Hope nonsense has hopefully played out. The setup for a good corporate story is there. And please more JY and Rick Forrester.

OLTL has become completely uninteresting aside from Tina's return and Y&R there is not enough words to say how plain awful this show is.

Member since:
23 August 2009
Last activity:
6 weeks 22 hours

So you really think the Bell family wants the show to fail? That is asinine. That is their bread and butter. I have to say that my friends and I enjoyed the whole Colin storyline. I do not know what the Scooby Doo references were. He was to be an international crime lord. The last time I checked, Afghanistan is one of the largest producers of the drugs that come into this country. How is that not realistic. Another thing to remember, the ratings are Same day viewing. Quite a few of my friends who watch the show, and other shows, tape them all week and watch over the course of the weekend. Are all sls great? Nope, but guess what. They weren't under Bill bell either. He has some bad ones too, really ones. The ratings are still up (quite a bit) over the last two weeks. Look at the positives. I still enjoy watching the show after over 25 years.

Member since:
5 March 2010
Last activity:
4 weeks 4 days

I am loving DAYS like I haven't since Princess Gina. Sarah Brown's zest as Madison is inspired. I love that she is playing someone who is happy about life and motivated. LOVE Marlena's relationship with Will. In the midst of all her drama she is choosing to find joy with her family. The stakes are incredibly high for John - he could go to jail for the rest of his life and somehow it is a lot scarier than the idea of Sharon going to jail on Y&R. Not sure why but I think they're all just playing it better and committing to what the story is.

Everyone. WATCH DAYS. They could crank it up a notch and you can fast forward through some stuff (and maybe its just because it STANK for the past few years) but it really is much better now. I'd go as far to actually call it enjoyable.

Member since:
7 November 2009
Last activity:
1 hour 11 min

Restless Fan wrote:
oh Y&R! Here is my feeling. WE are all beating our heads against the wall in complete frustration. It is my belief that no one at CBS/Sony/or the Bell family cares what's happened to this show. If it were up to the viewers MAB and CO. would have been ousted 2 years ago. The longer she stays in charge the more severe the damage.

It would appear that they are pleased with the shrinking ratings as no one at camp Y&R is even remotely addressing the problems. Bill Bell was smart in that if he knew a story was not working he dropped it without further incident. NOT these ding dongs! They seem hell bent on putting their agenda on the air despite the negative impact that has come with it. Regardless of who is ultimately to blame for the dissemination of this show one thing seems certain to me. The only ones pleased with this show are MAB and Sheffer. Good taste is clearly subjective.

I clearly have no control over what's going on over there but I can control whether or not to watch this show. As much as I hate to say it we all need to stop watching. If they are not going to respect our time and commitment to the show then we should follow suit and not give them our time to waste.

It's beyond sad that this once dazzling drama has been brought to it's knees by none other than a Bell family member. WOW!!

BEAUTIFULLY WRITTEN AND I BELIEVE U TO BE CORRECT. NO ONE CARES WHAT HAPPENS TO THIS USE TO BE WONDERFUL SHOW AND THAT IS SAD.

Member since:
20 August 2009
Last activity:
2 weeks 1 day

One Life to Live has been good, as a long time viewer I am pretty happy with what I am watching. Not overly impressed with them killing Victor or with the Gigi/Stacey madness but I can't have everything.

General Hospital is breaking my heart! I only care about a few characters right now so I am doing a lot of fast forwarding. I am probably in the minority but I do like NuKate... I am totally over Michael and his whining... send that boy to the Artic for a while so he can cool off.

soapjunkie88's picture
Member since:
3 July 2008
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10 hours 34 min

Even though there is much about B&B I don't like, like Taylor once again siding with that egoistic idiot Ridge. Wasn't this woman used to be a therapist??? She's making a fool out of herself once again. And in the end, if something doesn't go her way Brooke's the one to blame. Come on, give that woman some of her intelligence back.
What I liked though was the little scenes we've got to see between Eric/Jackie and Brooke/Nick. But there was also something I didn't get ... why wasn't Brooke even asking about Jack???

DAYS is just a wonderful and beautiful hour of soap. Wow, some writers out there can still write a soap. SHOCKING!

Y&R keeps being not even a shadow of it's former self. All has been said - this show is unwatchable.

As for the two ABC soaps ... tried to watch it, found it painful and turned off. Checking back in a few weeks I guess.
Even though I think with OLTL I'm done trying. Don't know why people love that show so much. To have just yet another stupid doppelganger storyline on our screens ... WTF!?!?!? Can't believe it.

Member since:
9 November 2009
Last activity:
1 year 13 weeks

Hopefully I won't come off as a total Debby Downer, but I find the DAY's ratings discouraging. I expected the spike with the relaunch to be a bit higher; last week it seems they took a terrible tumble; and this week doesn't show much improvement (and it's worse in a key demo). These ratings seem on a par with first week in August and first week in September! And nowhere near what they were back in fall 2009/winter 2010 when they were regularly pulling in 3 million total viewers and even bumped B&B out of 2nd place a couple of times.

If a soap does just what fans are clamoring for (at least according to some viewers and bloggers!) with stories and bring back fave characters and there's no sustained increase in viewers, what does that say? I don't want to think about it! Meanwhile, I do have to agree with those who have felt it's really lost some of the momentum of the first couple weeks of the reboot. To be expected to some extent, but I've been a little bored.

On a more positive note, patience is important. I don't think we'll really know how the reboot is doing until a few months into it. If we're seeing these same numbers in the spring, then I'll worry.

Member since:
21 October 2011
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2 years 16 weeks

Can't say I'm not suprised that GH is in last place. I myself fast forward through most of the show........NEED HELP! real fast.

Member since:
27 December 2009
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1 day 12 hours

Wow, Y&R is sad, LOL. I'm starting to pity MAB because I really think that lady has no clue on how to save Y&R. I think she keeps on trying to develop these "great" storylines, but they are all flops and stupid. The show has been completely trashed, IMO, and it has nothing to do with MTS being gone.

OLTL-this Stacy storyline is STUPID.

B&B-Sorry folks, but is is by far the strongest and best soap in daytime currently. Even this stupid teen love triangle is better than all this other garbage out there. However, Ridge's purple scarf was the most bizarre fashion statement since Lady Gaga wore the meat dress.

alstonboy4315's picture
Member since:
12 February 2010
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6 weeks 12 hours

I have no words left to describe how disappointed I am with Y&R, so for once, I won't even try!!!

Tired Tired Tired Tired

Member since:
23 August 2009
Last activity:
6 weeks 22 hours

Loving Y and R, especially this week. A commentator on another site has said the same thing. I think if people went in to be entertained instead of deliberately looking for things to criticize, they would enjoy it more. If you want bad writing, read the papers I grade every day!

david46208's picture
Member since:
15 January 2009
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5 days 15 hours

@Jamey: It is obvious that Maria Hell, Hogan Heffer and Scott Slammer have never picked up a copy Ebony, Jet, Essence or Black Enterprise magazine for that fact. It is easy to see that they get their view of black people off the evening news.

On the other hand I don't know what happens to these soap writers that they have full and vivid imagination when it comes to writing for white characters, yet when it comes to African Americans those creative juices seems to have evaporated.

There are notable exceptions such as how Agnes wrote Angie the product of an Upper Middle Class black family and then brought Jesse on from the other side of the tracks.

Days also hit the mark by not having Lexie, Celeste or Abe come from the hood.

And in its early days OLTL Agnes wrote some life altering stories for the Gray's.

Finally GL had the Gilly and her Upper-Middle Class and diverse black family.

Yet something happened in the late 80's early 90's. Soaps started toward the 4 black people quota and one always had to be a trouble maker from "da streets" and the other an upstanding moral citizen. And that was the sum of their story.

We have had Dru/Olivia, Neil/Malcolm, Hank/RJ, Ben/Issac and Micheal/Virgina just to name a few. The problem was with the exception of Y&R the characters were never developed beyond these cliche stories unless they were to swap partners through an affair.

One of the biggest issues I found as a self-described "black soap historian" is that black characters have been regulated 95% of the time to public service and medical based careers (doctor/lawyer/law enforcement). On the rare occasions were they allowed to enter into the corporate world which seemed to galvanize daytime since the 80's where Dallas, Falcon Crest and Dynasty ruled the world and changed the soap game.

And when a soap thought it was going into different territory they would cast a new character as a singer.

Let me add that Passions was the only long term soap that actually developed its black characters (even though their roles were somewhat stereotypical) beyond the cliche stories. So they can be credited for even giving controversial frontburner storylines to black people that we'd never have a chance at on any other soap.

With that being said, black characters have generally been short-charged from the moment they were conceived.

Why couldn't RJ become the central villain on OLTL? Why did GH kill off Justice who came from a popular 90's storyline featuring R. Cash? Why did Slammer decided to ruin Daytimes first viable African American contenders for super couple status in Marshall and Jessica since Jessie and Angie? Why did GL stop short of allowing Gilly to control WRSP? Why has Y&R stopped short of allowing Neil to run his own company but a newbie comes in as a billionaire and a tech lackey like Phyllis got to run her own magazine? Where is the justice?

So if you start looking there then you see the problems.

harlee490's picture
Member since:
6 December 2009
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50 min 36 sec

Hating Y and R for 14 weeks...People are not "deliberately" looking for things to critize because MAB and croonies is causing the problem with her sub-par writing. Fans shouldn't have to "look" to be entertained...people should be entertained naturally because of the good writing and story being presented to them and it's not happening on Y and R and ratings are reflecting the diaster.

soapjunkie88's picture
Member since:
3 July 2008
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10 hours 34 min

richalan67 wrote:
Loving Y and R, especially this week. A commentator on another site has said the same thing. I think if people went in to be entertained instead of deliberately looking for things to criticize, they would enjoy it more. If you want bad writing, read the papers I grade every day!

Then keep loving this crap while it's on the air. With viewers running away and ratings dropping ... Y&R will be canceled in 2013 if it continues with MAB.

And what I have seen on Y&R last week ... I didn't have to deliberately look for things to criticize. This show is just bad in my opinion and has become a complete waste.

david46208's picture
Member since:
15 January 2009
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5 days 15 hours

@Jamey: Now on to Days. Badup ba ba ba i'm loving it. Good show. Current and relevant. Touching on the issues of the day. Ripped straight from the headlines. Now we can sit back and enjoy it without wondering whose got what chip in their brain or if Marlana will turn out to be possessed again causing harm.

I know it is going to take about 6 months to get it going full steam ahead but I believe NBC is behind them and that Ken Corday works best when he is under pressure. He's like the underdog. So I'm extremely optimistic and tuning in daily on TV just to help it out.

Member since:
9 September 2008
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5 weeks 21 hours

"Beloved heroine" Elizabeth Webber? Guess that depends on your perspective. The only character on daytime I hate more than that self-righteous twit is Cujo Carly, and that's probably because they've both become the same person. Ethan didn't say a damn thing to Lyin' Lizzie that she didn't need to hear and that wasn't the God's honest truth, and as much as I also loathe Lisa Niles, the highlight of the week was watching her take out the trash and dump it overboard. On second thought, maybe Ethan was wrong to try and get Liz to leave Lucky alone. The two of them deserve each other.

Kate and Coleman don't work without Megan Ward, and Sonny doesn't work at all. If they either couldn't get her back because of availability, or because they were too cheap to pay her, then they should have just let the character go. Maybe Sonny could have taken an extended vacation to go away and see her.

This show still has entirely too much of Carly and her stupidity. Jax should come back in the dead of night and rescue his poor kid from her idiot mother.

liason4real's picture
Member since:
10 May 2008
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18 hours 47 min

"Beloved Heroine" Elizabeth Webber? Heck yes! The negative slant toward Liz must mean that RH's job is on the chopping block, again!

OLTL - Ugh. Why couldn't Gigi stay dead?

Regarding RJ Gannon, there were rumors that Frons did not like the Gannon's and sent the entire clan packing which I think was a dumb move. I loved RJ and Lyndsay as a couple when Jamie was a baby.

david46208's picture
Member since:
15 January 2009
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5 days 15 hours

@liason4real: I wouldn't doubt that the real life daytime villain sent them packing. Bet he was the one behind the death of other favorites.

liason4real's picture
Member since:
10 May 2008
Last activity:
18 hours 47 min

David, I use to love Bo and Hank's friendship and of course RJ!