One Life to Live BEATS The View Among Women 18-49 During Final Week on Air!!!!!



 




Cancelled ABC Daytime soap opera One Life to Live was the No. 2 program in daytime among women 18-49 for the week of January 9. That's right, I said program — not just soap opera!

OLTL, with a W18-49 average for the week of 1.2, came in behind CBS Daytime's The Young and the Restless (1.4) in the coveted demo, but bested The View (1.1), The Bold and the Beautiful (1.0), The Price Is Right (1.0) and General Hospital (1.0), which rounded out daytime's top five broadcast programs for the week in question.

Now for the funny part. Even with these stellar ratings for OLTL, the ABC ratings press release is touting The Chew having its most watched week ever. Um...yeah and it still didn't make the Top 5! Spin much? Shame on any entertainment website or blog that runs this dressed up press release verbatim without actually taking the time to analyze the numbers!
 

OLTL also finished the week at No. 2 among women 25-54, according to the press release. Meanwhile, ratings for the popular soap opera's replacement, The Revolution, continue to erode dramatically. According to TV Media Insights, the talk show/reality series hybrid was down yesterday by 43 percent from where OLTL was in the same timeslot this time last year. Isn't it about time someone at ABC admits they royally effed this one up?

 


Comments

blake3b's picture
Member since:
3 March 2009
Last activity:
5 days 9 hours

LMAO!!!! I am loving this!

But where did the show make it with the regular ratings? How many viewers watched it last week and the last day? I hope OLTL not only beat B&B but was very close to Y&R!

Member since:
2 April 2009
Last activity:
1 week 4 days

That'll do One Life To Live...That'll do.

blake3b's picture
Member since:
3 March 2009
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5 days 9 hours

Okay I just saw that press release, what BS!!! They don't even mention OLTL, they make it look like the reject replacement shows are what brought it the killer ratings. Well, what will the rest of the press releases after this week will look like since their ratings are plummenting lol.

Member since:
21 May 2008
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27 weeks 4 days

Way to go OLTL! Screw you ABC!

Member since:
22 October 2010
Last activity:
3 days 15 hours

I watched some of the Revolution again today to make sure I wasnt being a nasty b**** cause Im mad. Not only is it bad, its depressing, yesterday it was offensive. They are talking about stuff that we have learned years ago. Yesterday it was body odor, today Perio disease. Told us to brush our teeth and floss. Who knew!! Im not being a b*****. Its bad. Truly bad. If I had to pick my poison it would be the chew. Even tho their enthusiasm is so off the top and phoney I dont know how the hosts are agreeing to act like that, but I am only saying if I had to pick. The Revolution is bad. Very Very Bad. That is not a b***** talking. Very bad business decision, cause it will eventually take the whole line up down. All ABC needs is something really great going on at another local station and they are toast. They never thought about that did they? If one of the other stations put a soap on or another passable talk show, channels will be switched. They didnt project very well down the line, did they?

Member since:
2 April 2009
Last activity:
1 week 4 days

It's like ABC doesn't think we've already learned all that already thanks to A. My Family and B. The internet.

I know to floss, how to dress myself, I even knew that PB could get out scratches on disk's. What I want but don't know is IF VICTOR EVER GOT BACK WITH TEA!

Member since:
17 January 2012
Last activity:
2 years 10 weeks

As I been saying all day Music to my EARS !!! Missing OLTL so much Sad I hope that REPLACEMENT falls on its BUTT & doesn't get up !!! LONG LIVE OLTL !!!

Member since:
6 November 2010
Last activity:
1 year 6 weeks

Way To Go OLTL Long Live LLanview

soapjunkie88's picture
Member since:
3 July 2008
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3 days 4 hours

GO SOAPS WORLD!!!! Soaps ain't dead! Erika Slezak was right, people still want to be entertained.

I hope the executives will see that some day and give these genre another golden age.

"The Revolution", "The Chew" people don't want to see this. They just don't. A dream come true would be: Both of these shows get canceled, ABC decides to renew "General Hospital" and bring back "One Life to Live" (says someone, who isn't even passionate about this particular soap - but enjoyed at least hours of it Wink ).

GHfan-4now's picture
Member since:
29 August 2010
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2 weeks 4 days

That's right, I said program — not just soap opera!

*********

HOLLA!!!!!!!!

charthestar's picture
Member since:
20 January 2012
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2 years 13 weeks

I wish that the truth would set the INK free on the Bore-alution contract.

GH4ever's picture
Member since:
18 January 2012
Last activity:
2 years 10 weeks

This kind of breaks my heart. Don't get me wrong. I'm ecstatic that those gawd awful replacements are tanking. I'm boycotting all of Abc daytime and I used to watch the view and live w /kelly. I'm glad the boycotting is working. I just know that ABC will never admit their mistake and bring back AMC and OLTL. And, I sincerely hope that the bad ratings for The Revollution won't cause more trouble for GH. I'm calling all fellow soap fans to stick w/GH but continue the boycott of all other ABC daytime programming. Keep GH on the air past 2012!!!

charthestar's picture
Member since:
20 January 2012
Last activity:
2 years 13 weeks

I wish that the truth would set the INK free on the Bore-alution contract.

Member since:
30 May 2009
Last activity:
45 weeks 4 days

The replacement shows are cheap and that is all ABC Dateline cares about.

Member since:
19 January 2012
Last activity:
2 years 1 week

ABC lied to us once again. They said people want information not entertainment. Goodbye ABC! TNT has much better drama than ABC!!!

dzzdee's picture
Member since:
27 July 2011
Last activity:
31 weeks 3 days

The Revolution,and it's side kick the Chew... can go flush them-selves down the toilet. ABC if you've notice there is enough talk show on every channel, A little honest research you would of noticed that No body is watching the food and health channels. OLTL-I am walking the floors over you. I can't believe it true! song by Ernest Tubb - I'm Walking the Floor Over You
www.youtube.com once said it all.

ABCJunky73's picture
Member since:
19 January 2008
Last activity:
1 year 14 weeks

HA! HA!! Suck on that ABC Tongue !! Just goes to show that soap viewers are loyal and cancelling OLTL was the most stupidest thing that ABC could have done!! May their ratings be doomed from daytime to primetime! May they stand dead last in ratings and be the laughing stock of the TV industry!! Hell hath no fury like soap veiwers scorned!! Evil Wink Tongue

Dueler312's picture
Member since:
14 January 2009
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8 weeks 1 day

ALl I have to say to ABC is this.

HAHAHAHAHAHAHAHAHAHAHAHA!

Member since:
22 October 2010
Last activity:
3 days 15 hours

ABC should go hide their faces in shame with the REV- Terrible terrible show. That was a classic bomb. Very bad. I am appauled as I am because the minutes I spent watching they were talking body odor and gum disease which -- WHY - what the hell blew in those conversations?

Ryan-Scott's picture
Member since:
4 May 2009
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1 day 3 hours

ABC eats it!

Member since:
15 February 2011
Last activity:
1 year 10 weeks

Some of you will just never get it..

The women's demo is an antiquated form of measuring daytime TV. Sure it mattered back when most women were home makers and there were only 3 networks to choose from.....but now most women work while these shows air, there are tons of channels to choose from, and DVR has changed the marketing dynamic for advertisers.

Not appealing to a wider audience is why soaps are failing. These numbers are nothing more than a moral victory to those who dont see the whole picture.

Its time to see the writing on the wall before we lose the rest of the soaps. Worrying too much about one particular demo while your overall ratings suck is a recipe for cancellation.....as we have already seen.

Llanview76's picture
Member since:
3 April 2009
Last activity:
3 days 9 hours

ABC is puke. Okay, so last night I am watching with my mother the newscast about the Costa Concordia disaster and towards the end the newscaster, I can't remember his name but he's NO Ted Kopple, he was finishing up the segment talking about how the public had concerns before booking any further cruises due to safety. He then wraps up the segment and from nowhere starts talking about Disney cruise lines and how they offer cruises. It was like my mother and I looked at each other and we were confused as to what does that have to do with anything - yeah ABC owns Disney, but still this is a disaster and they are pimping their cruise line! I wish I could find a clip, it was just weird and in bad taste.

GH4ever's picture
Member since:
18 January 2012
Last activity:
2 years 10 weeks

I saw it too. It was Dateline. For some reason, they felt they needed to point out that ABC is connected to Disney which has a cruise line but is not affiliated with Carnival or the Italian liner that sank. It came off as very weird, totally unnecessary, and like Disney was trying to advertise their ships. Very strange!

The_Moustache's picture
Member since:
17 June 2009
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1 week 1 day

Oh.

GH4ever's picture
Member since:
18 January 2012
Last activity:
2 years 10 weeks

I saw it too. It was at the end of Dateline. You know how news agencies are supposed to make full disclosures if presenting news stories involving one of their corporate sponsors? Well, it was like that except that Disney Cruises wasn't in any way connected to the ship that sank. So, it just came off as weird and inappropriate. Like Disney was trying to drum up business by saying Carnival ships sink but ours don't. I was kind of surprised the anchor could get it out. Very odd. By the way, is the bad economy hurting Disney tourism?

Kathie Wolters's picture
Member since:
20 April 2011
Last activity:
2 years 13 weeks

I just wish ABC would admit to their big mistake and bring back OLTL and AMC.

I REALLY REALLY miss those two programs........

To hell with those stupid replacement shows... Sick

Member since:
17 April 2011
Last activity:
2 years 8 weeks

Wow. That's awesome. Shame on ABC for tossing our soaps into the gutter for cheap replacement shows. The Revolution won't last for long.

Member since:
20 January 2012
Last activity:
2 years 1 week

Once again ABC has egg on their faces, Brian Frons told us that we didn't want to be entertained anymore, that we wanted information. Well Brian, YOU WERE WRONG!!! OLTL's finale ratings clearly show that we the fans still want to be entertained and that we are NOT dogs that can be trained to watch drivel like The Chew & The Revolution, the Revolution's ratings are in the toliet and since they can't use OLTL to bleed over anymore, The Chew's ratings are headed back to the toliet as well.

ABC, listen to your viewers, we DO NOT want this drivel, BRING BACK OUR SOAPS!!!

Soap_Stud's picture
Member since:
28 November 2008
Last activity:
4 weeks 12 hours

It feels so strange every evening when I sit down to watch my soaps and do not have OLTL to watch. I miss the show immensely and I am glad the show ended with good ratings.

gslam's picture
Member since:
22 December 2009
Last activity:
2 weeks 1 day

SoapGuyFlorida wrote:
Some of you will just never get it..

With all due respect, SoapGuyFlorida, I work in advertising, so I understand media placement, ratings, and demos. You are correct to say that the daytime demo has changed. But you can't ignore the fact that network television execs have not yet figured out that TV is no longer the endgame, but the catalyst. TV must be part of packaged content. Convenience + Engagement = Loyalty. If ABC had spent more time trying to engage audiences by throwing their soaps a bone now and then (I don't know, maybe by actually running ads for their shows during primetime, doing special events with hot bloggers and media darlings, etc.) and showing the viewers that they actually gave a damn for the shows, there might be a lot more loyalty from viewers. After years of neglect due to bad writers, overly involved network executives, and no media attention, it is really no surprise that daytime television viewership has eroded.

The latest media research still shows that TV is perceived as primarily a medium for entertainment and laughter, and secondarily as a source for news and information. Two-thirds of viewers have TV shows they “almost never miss.” Half use TV as a social currency to discuss with friends.
Nearly half say TV is their primary source of entertainment. ONLY four-in-ten say TV is their primary source of information.