With the daytime drama fighting for her very existence, you can bet all eyes are on the Nielsens ratings. After checking with my moles at several networks I was able to learn the following tidbits:
Suits at CBS Daytime are impressed that The Bold and the Beautiful has maintained a 2.5 in households for the past few weeks. With big stories, including the climax of the Hope/Liam/Steffy (Kimberly Matula, Scott Clifton and Jacqueline MacInnes Wood) triangle, Ridge and Brooke (Ron Moss and Katherine Kelly Lang) once again at odds over there girls and things heating up for Rick (Jacob Young) and Amber (Adrienne Frantz), planned for February Sweeps—not to mention B&B's 25th anniversary coming up in March—here's hoping the soon-to-be 25-year-old sudser can keep it up!
B&B's sister sudser Y&R is also causing optimism these days. The soap was watched by more than five million viewers the week of Jan. 16-20, and sources are saying Y&R is continuing to head back to a more traditional style soap. Thank you, Soap Jesus!
"They're finally getting the message," assures one source. "Steve Kent at Sony believes in the future of serialized storytelling. He isn't going to let the two shows he has a vested interest in go down without a fight!"
Hopefully that means a solid future for both Y&R and Days of Our Lives, which Sony also co-owns. The word on the street is DAYS is about to start experimenting with some of the more out there storylines that made it the talk of the 90's.
Now for General Hospital. Even with the soap posting record low ratings, I am hearing from multiple sources there is a strong possibility GH could live on—at least long enough for ABC to develop something to replace The Revolution—all because of the pitiable ratings debut for the One Life to Live replacement.
"ABC is not happy with The Revolution," says one insider, "and not just the ratings, but the show itself. It's a mess. This may buy GH time for ABC to develop something else. "
The Revolution's debut in total viewers was just 1.68 million viewers the week of Jan. 16-20. That same week a year ago, One Life to Live was watched by 2.64 million people. Insiders are beginning to speculate GH could be moved into The Revolution's timeslot if the numbers don't improve.
As for the GH-to-primetime buzz. None of my generally on-the-money insiders have heard a word about such a move, so take that for what it's worth.