How many television executives does it take to obliterate a daypart? In this case, the answer would be two — former ABC Daytime Chief Brian Frons, who micromanged the Mouse House daytime soaps into the ratings basement with his sexist, ageist agenda (firing actresses over 40; putting stripper poles on sets), and practice of employing incompetent friends (Chuck Pratt, Julie Hanan Caruthers); and his ex-boss Anne Sweeney, who made the rash decision to get rid of said soaps all in one fell swoop (GH would already be toast if it was up to her, according to my sources), instead of bringing in a more savvy, capable executive to try and salvage entertainment vehicles that have made ABC hundred of millions of dollars (if not billions) over the decades.
What's sad is, no one in the mainstream entertainment media is covering this story, save for Marc Berman of TV Media Insights. According to Berman's latest report, The Revolution, the slung together, weight loss/makeover hour that replaced One Life to Live amid a lengthy ratings surge for that sudser, was watched by only 1.44 million people the week of Jan. 30. That's half the audience OLTL averaged in the same timeslot one year ago with 2.85 million viewers.
The Revolution has also lost about 50 percent of the numbers OLTL was getting among several key demos, such as women 25-54, W18-49 and W18-34, and is trailing timeslot competitor The Talk, which averaged 2.31 million viewers on CBS the week in question.
The Revolution's lead-in, The Chew, is also averaging less numbers than the soap it replaced, All My Children. However, at 2.23 million viewers, The Chew isn't quite the complete ratings disaster The Revolution is. You get what you pay for!