Why The Remaining Daytime Soaps Must Start Paying Attention to Their Primetime Counterparts if They Hope to Stay Alive
B&B's central fashion dynasty, Forrester Creations, feels about as much like a real design house as Spacely Sprockets felt like an actual manufacturing firm on The Jetsons. That may have worked in the 90's, but post-Devil Wears Prada, Sex and the City, Project Runway, Ugly Betty and Gossip Girl, not so much anymore. B&B needs to give its young fashionistas more to focus on than who is or isn't in their bed. Today's young women want it all and boast a sense of humor, amid their angst, in trying to get it.
As enjoyable as B&B's new quad can be, I doubt many young girls are actually wowed by Hope's vestal virgin routine, or how quickly Steffy transfers her love obsessions back and forth from father to son. In order to freshen B&B up a bit, Steffy Forrester and Hope Logan may need to be experiencing dramas that borrow from Blair Waldorf and Serena van der Woodsen, in addition to reliving those of Dr. Taylor Hayes and Brooke Logan.
NBC's Days of Our Lives recently underwent a comprehenisve and commendable "reboot," bringing back numerous old favorites and embarking on better, if oft-times anemic and slightly poorly-paced stories. DAYS writers would be smart to pay attention to the sense of urgency in the storytelling utilized for primetime soaps like Private Practice, as well as how marital/career dramas are play out on serials like Grey's Anatomy and/or The Good Wife. There's simply no excuse—or time—for this genre to be telling stories where in-laws dressing up like fairytale characters at child's birthday party leads to almost infidelity. Come on, people! Today's soap fans are much smarter than that. We have premium cable plans.
Courtesy of the success of numerous primetime soaps, our struggling daytime soaps have the opportunity to do what the creators of Dallas, Dynasty, Knots Landing, etc did decades ago and benchmark from serialized dramas that are actually getting it right, only this time, the students need to become the teachers. There's still time to turn this ship around, but it's gonna take hard work, and a little help from daytime's nighttime friends.
Photo of Emily Van Camp, Sarah Michelle Gellar: ABC
Photo of Maggie Smith: PBS
Photo of Eileen Fulton and Don Hastings: Telenext
Photo of Blake Lively and Leighton Meester: The CW